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Mother’s Day competition: 4 scenarios for your campaigns

Mother’s Day competition: 4 scenarios for your campaigns

by | Apr 14, 2025 | Animation, Captivate the audience

Mother’s Day is a tradition that has been rigorously respected and perpetuated since childhood. This year, once again, all mothers are expecting a gesture from their children, often with the support of their spouses for the younger ones. According to a Yougov survey, 61% of French people think this is an important holiday. It’s the perfect opportunity for brands and chains to launch a competition to mark this commercial highlight and promote their flagship products!

There are 3 main reasons for consumers to take part in a promotional game on Mother’s Day:

  • Finding the perfect gift for their mum
  • Win an attractive prize to give away on the big day
  • Declare their love for their mother in a fun and original way

SUMMARY

A marketing game to identify the tastes and preferences of mothers

On Mother’s Day, consumers give themselves around 2 weeks to find the ideal gift, and almost half make up their minds in 2-3 days at the last minute. This usually leads to a spike in sales, particularly online, with a growing proportion of mobile purchases.

Influence their buying habits by guiding them in their choice of the ideal gift using a marketing game! Children know their parents well enough to indicate their preferences.

mother's day mobile game

The swiper, perfect for collecting user preferences

Help players find the perfect Mother’s Day gift by collecting their preferences, thanks to an easy-to-use and highly entertaining mechanic. Swiping right or left, depending on product preference, is as easy as child’s play. At the end of the journey, enter a Mother’s Day competition to win the selection.

Test the game

Personality tests are ideal for segmenting a database

With the personality test, players determine which profile their mother matches by answering a number of questions, and discover the most suitable products via a profile-based selection.

Test the game

Shopping-list: a mechanism for gathering crucial information about products and services.

Players create their own special Mother’s Day wishlist from the brand’s products and submit it to a photo gallery, a simple way of generating user-generated content.

An instant win game to win the most beautiful Mother’s Day gift

Here, it’s important to choose the right equipment

Looking for something simple and effective? Instant-win games are a sure bet! The ideal way to reach a wide target quickly. Offer a particularly attractive prize for the occasion, or vouchers to spend on your site or at points of sale. Dress up your brand with festive branding via a One-Armed Bandit, a Scratch Game, a Wheel of Fortune or a Shuffler!

A creative competition to declare your love on Mother’s Day

Encourage your users to create their own content

Take advantage of the general craze to promote User Generated Content around your brand on this occasion. Photo, video or text competitions… encourage players to put themselves in the picture to wish Happy Mother’s Day in a fun, original and personalised way. It’s an excellent way of engaging users and developing your brand equity around a sacred holiday!

Why not capitalise on Mother’s Day with a post-purchase game?

Take advantage of this opportunity to generate in-store traffic

With a high level of purchase intent and an allocated budget, Mother’s Day always generates a spike in traffic and sales among the French. Take full advantage of the crowds to collect qualified data using a game. With Gatecode, encourage users to enter the code for their Mother’s Day gift and fill in a form to win a cash-back offer on their purchase, for example. A great way to collect leads and opt-ins!

Need some advice on how to prepare for the year’s upcoming highlights?

Contact our team

Using marketing games effectively to promote a product

Using marketing games effectively to promote a product

by | Apr 14, 2025 | Audience engagement, Conversion

Product promotion is a key strategy for your brand’s sales and marketing challenges. It accompanies the product throughout its development from the moment it is created and involves all your communication channels. Marketing games are an excellent advertising medium for promoting a product. Find out how to use marketing games effectively at every stage of your product’s sales cycle.

SUMMARY

The teasing game to announce the launch of your product

Objective: To create a buzz

The art of teasing allows you to create a buzz during the pre-launch period, even before the official release of your new product. Whether it’s a new arrival in the catalogue or an improvement to an existing product. At this stage, the marketing competition can be used in a variety of ways to create expectation and need.

  • Encourage consumers to discover its name, shape or packaging.
  • Use a hashtag to spread the word about the campaign on social media
  • Offer customers the chance to preview the product
  • Solicit feedback from your community and make final improvements to your product before launch
  • Gather data on interested players so that you can personally retarget them on the product once it has been released.
  • Inform players interactively and offer pre-orders
  • Benefit from potential press coverage thanks to the buzz generated by the originality of your teasing game

Launch your marketing game at least 3 weeks before the launch to promote a product and engage users with it.

The game to accompany your product’s sales roadshow

A promotional tour on the agenda?

The life of a product is often punctuated by demonstrations, events and trade fairs to get as close as possible to the target consumers and distributors. These are all opportunities for your brand to make its voice heard by accompanying these events with a marketing competition.

How can you reap the benefits of marketing games?

This allows you to do 2 things: generate traffic to your stand during off-peak periods and collect visitor data during busy periods. It is sometimes difficult at these events to be available for all the visitors. Offer an attractive flash game, and take advantage of the traffic peak to invite interested parties to leave their contact details in just a few clicks via your game. It’s an effective way of exploiting contacts at the end of the roadshow and analysing the event afterwards!

The game to promote your product on the shelf or on the merchant site

The power of multi-channel to promote a product

Launch a multi-channel competition to promote your product to consumers at any time, wherever they are. Mobile phones are at the heart of the operation, and the aim is to create a link between the various devices to maximise participation rates.
Put your points of sale to work, for example. To stand out on the shelves, brands are getting closer to their network of distributors and putting in place special operations at the point of contact with consumers. It is becoming increasingly common to find competitions on point-of-sale displays, in product packaging or on till receipts. Add game banners to your e-commerce site and relay them on your social networks to give them a viral dimension.

A game to highlight the highlights of your product

Marketing calendar or chestnut: it’s essential to use it

Fashion, Sport, Culture and Festivities… Our seasons are full of traditional highlights and emblematic rituals. At least 3 a month, there are plenty of opportunities to promote a product in a fun and festive atmosphere!

Some products are naturally associated with special events, such as duo packs for Valentine’s Day, while others feature flagship packaging. These are generally strategic products, requiring a substantial budget and a great deal of forethought.

In addition to this, you can promote any product by dressing it up seasonally using marketing games. This lever allows you to quickly and easily adapt your branding to all these occasions and deploy it across all your communication channels. An effective cross-channel marketing strategy!

mobile highlights calendar

The game to assess your brand awareness and boost your product sales

Have you thought about participatory marketing?

Game marketing is above all interactive. Based on the goodwill of the players, it relies on genuine brand-consumer exchanges. It is therefore an ideal medium for soliciting users’ opinions, or even getting them to contribute in a participative marketing approach. Marketing competitions can be used in a number of ways to gauge the awareness of your products: sound out your users’ opinions, ask them about their preferences using Votes, or draw on their creativity using User Generated Content.

Zodiac photo competition

Data at the heart of your strategy

The data from your gaming campaign will then enable you to identify which products should be promoted to which consumers as a priority. Send them personalised incentives such as discount vouchers or money-back offers to strengthen your relationship marketing. All the more reason to boost conversion rates!

The marketing game supports your product promotion strategy at every stage, with a focus on customer proximity:

  • Increase & reinforce awareness of your product to make it better known
  • Increased visibility on point-of-sale shelves and e-commerce sites
  • Have the user try out your product
  • Increase the frequency of product purchases and build consumer loyalty

Are you in the process of launching a product? Test the marketing game with us!

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Everything you need to know about data collection

Everything you need to know about data collection

by | Jan 22, 2025 | Activation, Collect data

The data collection landscape is undergoing a profound transformation. In July 2024, Google announced that it would maintain third-party cookies in Chrome, offering the possibility of managing their activation. After several years of uncertainty about their removal, this decision reaffirms the importance of adopting data collection strategies that are aligned with user expectations.

Why collect data? Let’s delve into the heart of zero-party and first-party data to decipher these concepts, understand current developments and identify opportunities for your marketing strategies.

SUMMARY

Why collect data and what exactly is involved?

First of all, it’s important to understand the context and the terms used. So we’re going to introduce you to those rather barbaric terms zero, first and third party data.

What are zero-party first-party data?

Zero-party data
Zero party data is considered to be the Holy Grail for any business!
And why is that? Because it’s data that users voluntarily provide to the company. It is valuable because it is considered to be accurate and reliable. It can include user preferences, interests and demographic data. Surveys, polls and competitions are the best ways to collect this data.

First-party data
First party data is collected via a company website. It cannot be accessed outside this context and is collected securely. This data is used to improve the user experience or to target advertising. It may contain several types of information (name, email address, telephone number, shopping list or information relating to visits to a site). It is collected when a customer account is created or when a conversion pixel is installed on the website.

Second-party data
Second-party data is collected via a third party. The third party holds the data on a first-party basis, i.e. on its own site. It is therefore an exchange between two companies, with no intermediary.

And what about third-party data?

“Hi, it’s us cookies!”

Third-party data
Or third-party cookiesare data collected by intermediaries on the site visited. This data is collected from domains other than that of the site visited. Unlike second-party data, which we briefly discussed above, this data is generally managed by third parties.
Third-party cookies record browsing habits, the sites visited or the keywords searched and are used for advertising.

By the way, why are you suddenly hearing about these third-party cookies? As it happens, the impact on users’ privacy has been the subject of much debate recently. Critics accuse these uses of data collection without the consent of users. Which is an alarming subject, needless to say.

Faced with these concerns, many browsers have decided to limit third-party cookies. This is the case with Firefox and Safari. New regulations, such as the RGPD in Europe, have been put in place to ensure that users are better informed about this rather unusual data collection.

So, in order to respect the privacy of their users, many advertisers have started to turn to other types of data. Like the first-party and zero-party data you are now familiar with, which are less intrusive (while offering more qualified advertising targeting).

collection methods
collection methods

What are the developments and how to anticipate them?

Learning to adapt to the changing data environment

The question of the disappearance of third-party cookies is not new. Let’s just say that it was highlighted by Google’s latest intervention on the subject. A number of browsers such as Safari, Firefox and Tor have already taken the plunge. Google, for its part, has chosen to maintain third-party cookies in Chrome, allowing users to decide whether or not to activate them.

However, it remains vital to look at other types of data in addition to third-party cookers in order to compensate for data depreciation.

Conquering zero party data

Remember. At the beginning of this article, we talked about a type of data that is considered to be the Holy Grail for any company! If you’re going to change your data collection strategy, why not opt for the most advantageaous model?

So it’s zero-party data that we recommend you focus on.

This strategy is above all based on contract of trust between a company and its customers. And to establish this trust, brands seek to interact intelligently with their customers. In the current climate of tension surrounding data collection, it is important for companies to reassure customers while continuing to gather valuable information.

As a reminder, zero-party data is advantageous because it allows consumers to provide their data on a completely voluntary basis. When it comes to capturing purchasing intentions or customer preferences, this type of data collection represents the future of digital marketing.

But engaging your audience in this way is not so simple.

In addition to the trust placed in the brand, users also need to make the most of this exchange of good practices.

Here, the choice of the word game is particularly appropriate. An interactive format will tend to increase the time spent with the brand as well as brand recall. What’s more, if the brand offers a real interest in interacting with it -with an endowment for example- this will naturally increase the attachment and trust that users have in the brand.

Data zero-party, solutions for engaging your audience following data collection

Now you know all about good practice in data collection. It’s now time to look at the practical solutions available to you for putting in place a data collection strategy in line with your users’ interests.

Interactive campaigns: the ideal solution for generating qualified leads?

The timeless interactive mechanics can be used to meet objectives of engagement and lead qualification. Here, the idea is to spend time with your audience and give them a voice to capture thier buying intent.

customizer data collection
customizer data collection

Customizable is the word that best describes the Customizer mechanism. It is its main asset. In this example, we chose to customize a shoe, but it could have been a completely different product. In the end, in this strategy, the product doesn’t matter, it’s the potential for customisation that interests us.

Offering users the chance to choose the style of the next flagship product in a collection is extremely engaging and offers several avenues for collecting behavioural data:

  • customer knowledge (campaign registration form)
  • product preference
  • user preference

The customisable form can be used to collect qualified data and the selected mechanics.

Say goodbye to traditional display and hello to interactive display to engage your audience

Interacting with your audience using interactive display means that you ensure that your brand is promoted and remembered.These are the key-words of this atypical model, which above all keeps its promises: engage and stand out.

Playable ads memory

In this example, the Memory mechanic encourages the user to discover the cards in less than 30 seconds. The very principle of the game is to memorise the cards. This makes it easier to pass on important information. at the end of the game, a redirection completes the fun.

Conclusion

Finally, it is understood that the data collection strategy model is changing. The important thing is to anticipate these changes. By opting for the model that is most advantageous for you, but also and above all for your users. Zero party data collection is seen as the most promising solution. Because it is above all a contract of trust between a company and its customers.

Although Google has decided to maintain third-party cookies, it is essential for advertisers to continue to explore alternatives such as zero-party data and to adopt solutions that comply with current regulations, in order to respect users’ privacy and prepare for any future changes.
 Let users have their say, and capture purchasing intentions and customer preferences so you can get to know them better!

In 30 minutes, we show you how data collection can revolutionise your marketing strategy

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10 techniques to increase audience engagement

10 techniques to increase audience engagement

by | Oct 9, 2023 | Audience engagement, Engagement

Commitment has become a very important aspect of online marketing in recent years. With the rise of social networks, brands can no longer simply broadcast advertisements or post a publication and wait for it to generate sales. They now need to interact with their audience and find new ways of increasing engagement.

In this article, we share with you 10 formidable techniques for creating engaging marketing campaigns.

Engaging your audience, yes: but why?

Engagement has become the key metric for marketers. For many, it replaces so-called vanity KPIs (such as the number of subscribers, for example) and provides a much better assessment of a brand’s reputation and appeal on social networks.

However, engagement also translates into very concrete KPIs, such as the number of comments, likes and shares of a publication. Some formulas also include the number of impressions or views, etc.

These community interactions with the content shared by a brand are good indicators of its relevance. But they don’t say much about the intention behind these actions… and even less about how they enable the company to achieve more concrete objectives, such as increasing sales, building customer loyalty, etc.

So before we look at the best levers for creating engaging marketing campaigns, it’s important to think about the objectives that the brand wants to achieve. In other words, what the engagement of its audience can bring to the brand in terms of commercial results.

The different objectives

The aim of an engaging marketing campaign can be multiple. Interactive content can enable companies to :

  • Capture the attention of your prospects and expand your target audience to generate new leads.
  • Collect data (feedback, opinions, survey responses) to adapt your offer or marketing to the needs of your community.
  • Reactivate existing customers to stay ‘top of mind’ when they need to buy a product/service (particularly before a major marketing event such as Christmas or the launch of a new collection).
  • Convert your audience from their social network accounts or newsletters to your online shop (or in-store).

Build audience loyalty by creating a more solid relationship that is not just transactional.

10 techniques for creating interactive and more engaging content

Companies wishing to launch marketing campaigns to better engage their audiences can use a number of levers, depending on the objectives they wish to achieve. Here are the most effective.

 

1. Listen and respond to your subscribers

The first simple thing to do to increase audience engagement and strengthen the user experience is simply to interact with them. Brands that make a point of replying to their subscribers’ comments, reposting their publications (of the UGC type) or simply asking for opinions (in the form of surveys) are those that forge the strongest links with their community.

Beyond the consideration they show their customers and prospectsthese brands also take advantage of these interactions to better understand their needs and expectations. Comments or responses to a survey are all first-party data that shed light on consumer trends within their audience. The information collected can then be used to better segment customers or adapt communications, offers, etc.

2. Create exciting competitions

Create an engaging marketing competition is also an excellent way of achieving your sales objectives. Interactive animations such as the quizzes, photo contests or instant wins are highly effective to :

 

  • Expand your audience (thanks to the buzz around the prizes to be won, for example).
  • Raise community awareness of the launch of a new product or service.
  • Reactivate customers by offering them rewards.
Gamification games catalogue

3. Launch a viral campaign with a content creator

Partnerships with influencers are also an excellent way of generating more engagement with your community. Content creators have a closeness with their community that can benefit brands, whose communication will appear more authentic.

But account takeovers, for example, can bring a bit of freshness and novelty to the content shared by companies, and so engage their audiences.

4. Capitalise on interactive advertising content

Interactive marketing is, in essence, a powerful generator of engagement. In fact, its purpose is to Invite a community to interact with the content, for example by integrating gamification mechanisms (in the case of competitions or Playable Ads).

5. Encourage the creation of UGCs

UGC campaigns (whether in the form of a competition or a simple branded hashtag) are particularly effective in increasing audience engagement. They enable brands to encourage their customers to share content about their products or services.

UGC will be an excellent way of boosting their visibility, reinforcing their sense of belonging to the brand’s community and converting new customers more effectively than photos from a professional shoot.

6. Organising events

Events (whether virtual or physical) are an integral part of brand community strategies. They allow brands to create much stronger links with its customers and therefore build loyalty. But they are also good conversion drivers (when they are organised to launch a new collection, for example) and engagement drivers (by inviting participants to share content around the event).

7. Doing live shopping

Live shopping is a highly effective form of interactive content for generating engagement and boosting conversion rates. Brands will present their products in a more immersive wayand answer their customers’ questions live. Customers benefit from a personalised shopping experience without having to visit the shop.

It is also possible to integrate interactive experiences such as surveys or games into live shopping. These gamified formats will boost community engagement even further.

8. Use co-creation to engage your audiences

Co-creation is another ultra-powerful form of interactive marketing. It allows customers to participate in the development of a new product or service, usually by taking part in a survey and then voting (to select the best idea).

Not only does this strategy generate engagement. But it’s also an excellent way of activating the data collected from its community to create products for which companies are sure to have demand.

9. Share relevant content

Content is engaging when it is authentic and does not give its audience the impression that its sole aim is to encourage them to buy a brand’s products.

By sharing content with high added value(such as free guides, webinars, tutorials, etc.), companies can respond effectively to the expectations and needs of their audience. It also generates engagement by encouraging their prospects to delve deeper into the subject, ask questions, etc.

10. Share behind the scenes of your brand

Consumers are generally curious to discover what goes on behind the scenes at their favourite brands. Social networks are excellent platforms to share his backstage, give a voice to its employees, etc. Many brands, particularly in the fashion industry, take advantage of these channels to reveal the secrets of their workshops or catwalk shows. An ideal technique for increasing audience engagement while highlighting the company’s expertise.

Create a more engaging marketing campaign using gamification. Adictiz offers you a a wide choice of formats for interacting with your audience, depending on the objectives you want to achieve!

The end of printed flyers – why turn to e-catalogues?

The end of printed flyers – why turn to e-catalogues?

by | Feb 10, 2023 | Captivate the audience, Media

The price of paper is soaring, and environmental issues are becoming ever more pressing, which is why there has been talk for some time of the end of the paper catalogue. Initiatives such as Stop Pub and Oui Pub have been around for years. So concern about leaflets is nothing new. But why are we suddenly hearing about the e-catalogue?

This is due to an announcement by a major food group that has sent shockwaves through the world of advertising and marketing. At the end of this year, E.Leclerc will no longer be distributing paper catalogues through French letterboxes. This has reignited the debate on the digitisation of paper catalogues.

Of course, this announcement is not to everyone’s taste. The catalogue represents a certain nostalgia, across all generations. But while the lifespan of a catalogue depends on the amount of time it spends on the coffee table of the French, digitising it appears to be a simpler and more ecological solution, which will be able to follow the consumer wherever he goes.

Not only does this have an impact on the environment, it also means that supermarket chains have to comply with data confidentiality standards. So how can we reach those consumers who have already closed their letterboxes to catalogues, and what solutions exist to anticipate the end of printed flyers this year?

SUMMARY

Between the environment and the RGPD, why are printed flyers doomed to disappear?

Why say goodbye to paper catalogues?

Creating a flyer requires a lot of resources and energy, and is considered to be non-recyclable waste. At a time when Europe is committed to reducing its greenhouse gas emissions, transporting these catalogues to our letterboxes is considered too polluting.

When it comes to the RGPD standard, the printed flyer is very difficult to make compliant with data confidentiality and security requirements. As a result, companies are increasingly opting to switch to digital format for their advertising campaigns in order to comply with environmental and regulatory imperatives.

Digital solutions as an alternative to flyers

Digital media, which can offer richer and more interactive content, are attracting more consumers today. Information and communication technologies enable companies to communicate directly with customers. At the same time, they can provide them with relevant, personalised information, enriching the e-catalogue. More and more companies are opting for digital promotion for their products and services. What’s more, the cost of digital media is much lower than that of paper, offering many advantages to businesses.

When will flyers be a thing of the past?

It is not possible to say with any certainty when the printed flyer will disappear for good. However, more and more brands and retailers are opting for digital alternatives. Digital promotional solutions help to reduce production costs and collect data in compliance with the RGPD. These new solutions offer advantages in terms of traceability and engagement.

Social networks and e-catalogues: all the solutions you need to prepare for the end of flyers

How do you set up digital promotions?

There are ways of preparing for the shift from flyers to e-catalogues. There are several platforms that can be used as communication channels, offering a number of advantages in terms of engagement and data tracking. It’s true that a catalogue in a letterbox is no guarantee that it will be read.

The digital catalogue is easy to update and share, and can be freely accessed by a wide online audience. It is a very useful tool that will delight even the most nostalgic, as it retains the very essence of the paper catalogue. The e-catalogue can also detail offers or products, just like its predecessor.

Les newsletters can contain current offers or a redirection to the e-catalogue, merchant site or mobile application. E-mails can introduce new product ranges, with personalised discount vouchers based on customer preferences, just like a catalogue.

There’s no turning away from social networks these days. You probably already have several accounts yourself! These platforms are an excellent way of promoting a catalogue and interacting with an audience. The ability to detect trends and respond directly to customers makes catalogue distribution more comprehensive. Between ‘likes’, shares and comments, these are all ways for customers to share their opinions!

What would it look like to create an interactive catalogue?

The days of the customer passively turning the pages of a catalogue are over!

Today, not only can you spend time with your brand, but you can also detect customer preferences, facilitate the user journey and help them discover your offers more effectively.

The advantage of this new model is the number of options that can be added. Filters, searches or browsing options – all this data can be collected and used to build loyalty among a customer base, but also to convert customers into buyers. Images, videos, reviews or even links to additional services can be used to increase the engagement of an e-catalogue. The possibilities are endless.

Our advice on how to stand out from the crowd and kick-start your digital transition

Capturing users’ attention can be difficult. Games remain an effective way of interacting with consumers and getting them to spend time with your brand. Promoting an e-catalogue through games is simple and will also enable you to meet your marketing objectives, whatever they may be. Enough to make you forget about the paper version!

End of e-catalogue flyers

A native gaming experience in display slots

The interactive display banner boosts ad engagement and performance. It optimises the visibility of banner ads and encourages interaction to help you achieve your marketing objectives!

IIdeal for boosting the visibility of campaigns, these display banners increase recall and time spent on campaigns. It will be possible to highlight products or promotions. By redirecting to the e-catalogue or merchant site, you can optimise the user journey while engaging your audience.

interactive display format

Social networks such as Facebook, Instagram and Tiktok are ideal platforms to promote a digital catalogue. Adapt your strategy to the age, format and trend of your target consumer. It’s just as precise as putting a flyer in a letterbox, I promise!

Each social network offers a different interface with specific advantages. All of them can promote an e-catalogue and redirect users to a website, Facebook shop or Instagram shopping page. In this new digital age, creating an interactive catalogue is simple and effective.

Facebook / Instagram & Tik-Tok examples

end of flyers facebook social network
tiktok ads

Conclusion

The end of flyers may frighten some people. After all, they have been part of our daily lives for decades. But as consumers increasingly question their ecological impact, it’s time to look at other alternatives for promoting products or services.

Whether through games, emailing, display banners or social networks, let consumers tell you what they want by interacting with them. This will be more effective than monitoring the stickers stuck on the letterbox!

You’re now ready to take the plunge and anticipate this change this year. We look forward to leafing through your new catalogues… and swiping, of course!

Need advice on how to prepare for the end of the flyer and switch to the e-catalogue?

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