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Engagement, activation, loyalty: how healthcare players use gaming to perform
Faced with increasingly demanding patients and a system in flux, healthcare players must reinvent their engagement levers. What if gaming were one of the keys to activating, involving, and building loyalty. Mutual insurance companies, laboratories, parapharmacy...
3 ways to leverage AI to better segment your customers through gamification
Applied to personalized marketing, artificial intelligence transforms raw data into actionable profiles. Quizzes, tests, or games with rewards effectively allow for the collection of diverse first party data: closed ended responses, verbatims, images… Through semantic...
Engagement mechanics in gamification marketing: analysis of 3 500 campaigns
While gamification has become a permanent fixture in digital strategies, the real impact of its various mechanics is often estimated empirically. To provide marketing professionals with factual and quantified insights, this observatory offers an analysis of 3 516...