Gate Code

Transform your proofs of purchase into exclusive access

The Gate Code mechanic acts as a digital vault for your marketing campaigns. It allows you to restrict access to a game or an offer exclusively to users who possess a unique code (receipt, QR code, barcode). It is the ideal tool to offer a VIP experience to your most engaged customers.

Test the game

Why launch a Gate Code

Ultra precise audience filtering
Drive-to-store & web lever
Rewarding exclusivity

The Gate Code mechanic acts as a digital vault for your marketing campaigns. It allows you to restrict access to a game or an offer exclusively to users who possess a unique code (receipt, QR code, barcode). It is the ideal tool to offer a VIP experience to your most engaged customers.

Why launch a Gate Code?

Ultra precise audience filtering: target customers who have already made a purchase, increasing your conversion and loyalty rates
Drive-to-store & web lever: encourage your customers to go to the store or your website to retrieve the provided access code
Rewarding exclusivity: create a sense of privilege by offering access to hidden content only to those holding a magic key

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Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

Code flexibility: import massive lists (up to 20 million)
Strict access control: define the number of authorized uses
Page protection: lock any stage of the game funnel

Visual personalization

Personalize the entire entry page (wallpaper, text field, buttons) for immediate immersion
Adapt the error and validation messages, as well as the success visuals

Request a demo

Test the mobile version
of the game by scanning
the QR code

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The Gate Code is much more than a simple barrier: it is a value accelerator. By linking game access to a proof of purchase, you give a concrete and fun utility to your receipts or mailings. Coupled with the Adictiz emailing option, you can automate the sending of codes after a specific action, thus creating sophisticated loyalty scenarios. It is the ultimate mechanic for transforming a one-time transaction into a lasting and interactive customer relationship.

This technique is particularly useful for targeting customers who have already made a purchase, by creating an exclusive post purchase campaign. Customers are invited to enter the code provided through a medium (POS, website, email, or in store) to access the game and try to win a defined prize. By limiting access to a specific campaign or page, the gatecode also allows for filtering entries on a campaign and targeting a precise audience.

Discover how to create a Gatecode game in Adictiz.

Gate code campaigns examples