Innovate your programmatic campaigns with interactive banners

Differentiate yourself with interactive, playable display ads. Collect a wide range of user engagement KPIs!

playable ads

Innovate your programmatic campaigns with interactive banners

playable ads

Differentiate yourself with interactive, playable display ads. Collect a wide range of user engagement KPIs!

Optimize the visibility of your banner ads with Playable Ads

Classic display banner

Interactive display banner

Interactive display to break engagement records

This format allows you to give visibility to your range of products, services or events.

Thanks to personalized redirection within the game path, you can drive traffic to your site.

Optimize the visibility of your banner ads with Playable Ads

Classic display banner

Interactive display banner

Interactive display to break engagement records

This format allows you to give visibility to your range of products, services or events.

Thanks to personalized redirection within the game path, you can drive traffic to your site.

What are the objectives of the Playable Ads format?

Notoriety
Promote and demonstrate
the added value of an offer

Commitment
Spending time and interacting
with the brand.

Qualification
Capitalize on user preferences

3 types of display to meet your needs

Formats compatible with display networks

Inline-rectangle

Half-page playable Ads

Interstitial

Half-page playable Ads

Half-page

The pavé is a star format in display advertising

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

The pavé is a star format in display advertising

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

Half-page playable Ads

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

Half-page playable Ads

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

Interstitials, a format compatible with a wide variety of creations

Half-page playable Ads

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

Half-page playable Ads

This is a very popular playable ads format, thanks to its impactful, uniform size.

They put their trust in us

for the production and distribution of their playable Ads

Floa Bank presents its advantages in a quiz

Objective: Interaction with the brand

With playable ads, Floa Bank offers a range of payment options: 3 or 4x free of charge, payment by credit card, refund if cancelled.

SFR highlights its offer with a catch-all device

Objective: service visibility

With playable ads, SFR highlights mobile offers for the Christmas period

Easy Voyage makes its audience dream with the battle

Objective: Preference study

With playable ads, Easy Voyage explores its audience’s preferences by offering a choice of two destinations

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Customized KPI analysis to boost interaction

Click rate to play

% of users who started a playable ads experience out of number of impressions

User paths

Possibility of identifying the number of users who have seen :

  • introduction screen
  • the game screen
  • the end screen

Clicks redirects

Customized tracking of redirect clicks:

  • Header
  • Footer
  • Game screen
  • End screen

User preferences

Number of users who started a playable ads experience by indicating a product or service preference

sfr playable ads

Integrate the pixel to measure your conversion actions

Event tracking
Creation and implementation of HTML code on a website

Performance
Conversion event feedback and optimization

Audience targeting
Create audiences to reach or exclude targets

Measure the effectiveness of your advertising device with the Brand lift Happydemics

What is a Brandlift?

A measure of the effectiveness of your advertising campaign and its impact on your brand. Analyze the upliftsof your campaigns or identify areas for optimization by comparing your performance with comprehensive benchmarks.

Brandlift Happydemics
The methodology

As a trusted third party, Happydemics collects in real time on all digital inventory, thanks to a unique proprietary technology and the retargeting of those actually exposed to your campaign.
A unique methodology that can be activated across all media and campaign types.

    Indicators
    A selection of universal, top and mid-of-funnel indicators, divided into 8 Brand Lifts templates.
    A Brand lift for every campaign objective: branding, format relevance, sales generation, in-store traffic…
    Comparison of exposed and unexposed people to assess memorization levels.

    Benchmarks

    Compare performance with market benchmarks (sector/media/kpi) to answer the question of ‘good or bad performance’. +15,000 benchmarks available!
    The results
    • Available 48 hours after the end of the campaign
    • Synthetic + detailed view on a dashboard
    • Highlighting top/flop performances
    • Easily shareable interactive report

    Reconciling consumers
    with digital advertising

    SNCF CONNECT
    RECOMMENDS ADICTIZ

    “Well-constructed operation and excellent timing/responsiveness”

    The SNCF Connect team

    GALERIES LAFAYETTE
    RECOMMENDS ADICTIZ

    “Thank you for this experience with you! The quality of your services and your speed exceeded our expectations.”

    The Galeries Lafayette team

    CRÉDIT AGRICOLE
    RECOMMENDS ADICTIZ

    “Setting up the campaign went perfectly, with full support”.

    The Crédit Agricole Team