Logo Adictiz sur desktop
Log in
Demander une démo
Bloom: the agentic AI reinventing your marketing games on Adictiz Box

Bloom: the agentic AI reinventing your marketing games on Adictiz Box

by | Sep 17, 2026 | Branding, Captivate the audience, Non classifié(e)

In the daily routine of a marketing team, designing a gamified campaign is often a logistical challenge. Between brainstorming original ideas, strictly adhering to brand guidelines, and inevitable back and forth with the creative studio, launch timelines easily stretch into days or even weeks.

To break down these barriers, we are unveiling a major innovation: Bloom, the very first agentic AI built directly into the core of Adictiz Box.

A true creative copilot, Bloom does not just align pixels. It understands game mechanics, adapts to your brand identity, and handles the most time consuming production tasks. Going from several days of design to just a few minutes finally becomes a reality.

Table Of Content

From brief to interactive game in three steps

Generating visuals tailored to Playable Marketing no longer requires advanced technical skills or mastering complex jargon. Where generic image generators demand long prompts for results that are often unusable, Bloom instantly adapts to your operational needs through an ultra smooth workflow:

1. Choose the asset to design

Hero, obstacle, immersive background, or bonus… Simply select the element you need directly within your game mechanic (Piñata, Match 3, Megajump, Scratch Card, Tiny Wings, Pinball…).

2. Enter your prompt with complete freedom

Forget the complexity. Three keywords are all Bloom needs to grasp the intent. You can also give it an ultra specific prompt to refine every detail. Within seconds, the AI generates one to four professional visual options consistent with your brand universe.

3. Integrate the result in 1 click

Select the visual of your choice. With a single click, it inserts directly into your workspace on our game editor, sized to the right dimensions and with no background removal needed.

« With Bloom, we wanted to eliminate all the technical friction slowing down marketing teams. The AI instantly translates creative intuition into a ready to use interactive game asset. » — Laurie, Adictiz Product Team

Graphic consistency and animations: no more creative compromises

Using artificial intelligence raises a common concern among art directors: a lack of visual uniformity and drifting off brand. Bloom has been specifically configured to safeguard these essential brand requirements:

1. Automatic movement variations: in a game, a character must run, jump, catch itemps, or celebrate a win. As soon as your main hero is selected, Bloom automatically creates all their postures and animation variations. You retain the exact same character, art style, and proportions, without any manual retouching.

2. Perfect alignment with your brand identity: connected to the Adictiz Box brand identity module, Bloom naturally applies your colors, typography, and visual codes. Every campaign strengthens brand awareness with your audience without any risk of inconsistency.

Bloom visual

Much more than an image generator: your future dedicated project manager

Visual generation is only the first building block of what Bloom can do. As an agentic AI, its role extends across the entire lifecycle of your marketing activations:

  • Effortlessly generated mobile version: over 80% of players participate on smartphones. Having to manually reorganize every block and button to switch from desktop to mobile is now a thing of the past. With a single click, Bloom rearranges your mobile view for a smooth and impactful touch experience.
  • Copywriting and legal compliance: Bloom handles writing your marketing hooks, crafts your form copy, manages multilingual translation across your interfaces, and even generates compliant official game rules to protect your campaigns.
  • Performance optimization: through real time analysis of your account consolidated metrics, Bloom will soon be able to suggest user journey adjustments (timer settings, button placement, or number of questions) to maximize your campaign completion rates.

Bloom opens a new chapter for creating interactive campaigns. By combining unprecedented execution speed, absolute adherence to brand guidelines, and native integration with Adictiz Box, your brand now has the ideal tool to engage its audience without technical constraints.

Bloom is now accessible to the public, activate your beta acces on Adictiz Box today.

👉 Try the Bloom beta

Adictiz, the platform to reach
your marketing goals

Request a demo

Loyalty and Gen Z: when gamification reinvents BZB’s in app program

Loyalty and Gen Z: when gamification reinvents BZB’s in app program

by | Jul 21, 2026 | Activate data, Activate data, Build loyalty, Build loyalty, Non classifié(e), Use Case, Use Case

Traditional loyalty programs are no longer enough. Simply accumulating points after a purchase no longer captures Generation Z’s attention. For a fashion retailer like BZB, the current challenge is clear. A daily, interactive, and memorable relationship with its community must be created, going far beyond simple checkout transactions.

To modernize its approach, BZB transformed its mobile app by placing gamification at the heart of the customer experience.

Table Of Content

The synergy of gaming and loyalty

To reach a mobile first audience, gamification must be authentic. It could not be a mere marketing gimmick; it had to be integrated into the heart of the user journey.

This is the work carried out as a duo by Adictiz and Maxxing. Roles are clearly divided to ensure a seamless experience. Maxxing manages the technical foundation and infrastructure, while handling the loyalty engine, customer accounts, and rewards. Meanwhile, Adictiz brings life and interactivity to the interface. Real time synchronization links the two platforms so that every in game action instantly converts into earned or spent loyalty points. All without the slightest friction for the user.

synergy-gaming-loyalty-BZB

Focus on mechanics: tailored activations

Adictiz deployed varied animations in the BZB app. This mix combines tailored innovations and turn key formats to set the pace of the experience.

1. The in app Raffle: the ideal mechanic to boost points

Our teams developed an exclusive tailored Raffle mechanism. The setup encourages customers to use their accumulated loyalty points.

  • The concept: the user wagers 50 loyalty points to buy a ticket and try to win exceptional prizes highly sought after by the target audience (1 pass to a major music festival or a set of 4 tickets to Parc Astérix).
raffle-in-app-BZB
  • A dynamic interface: a visual gauge indicates the total number of tickets purchased in real time, creating a sense of collective enthusiasm.
  • End to end controlled UX: the Adictiz algorithm manages the draw while integrating smooth user flows (error pages if the point balance is insufficient or if the raffle is full, end of game alerts).

Results that met expectations: the very first raffle was an immediate success with over 6,900 participating program members. More than 6 out of 10 of whom validated their opt in, making this first activation a true marketing success both in terms of engagement and database qualification.

    2. The weekly Instant Win appointment

    To establish a routine and bring users back to the app every week, BZB offers Instant Win sessions guided by precise management rules:

    • Participation is limited to once a week per user to build anticipation.
    • A 100% winning mechanic that automatically distributes loyalty points, immediately credited to the customer’s account.
    • A single prize rule: a player who has won points cannot accumulate other prizes during the same session.

    3. A game catalog to set the pace for the commercial year

    To support the brand’s key moments and avoid user fatigue, BZB draws from the Adictiz catalog to launch temporary formats tailored to social media codes:

    photo-contest-BZB
    • The Photo Contest: A drive-to-store mechanic that invites customers to take photos of themselves in front of store windows for a chance to win rewards.
    quiz-BZB
    • The Quiz: To test the community’s fashion knowledge and showcase the BZB brand universe.
    swiper-BZB
    • The Swiper (“I want it / Not my style”): An ultra intuitive format to qualify customer product preferences in a playful way.

    Key takeaways

    By connecting the agility and creativity of Adictiz games to the power of Maxxing’s loyalty engine, BZB succeeds in its challenge. The brand no longer merely rewards purchases: it rewards interaction. In app gamification stands out here as the essential pillar of a modern retention strategy, capable of turning every app user into an active member of the BZB community.

    🚀 How about you, where does your loyalty strategy stand?

    Whether you want to modernize your current loyalty program or launch a new marketing campaign, our teams are here to support you. Let’s discuss your project.

    Adictiz, the platform to reach
    your marketing goals

    Request a demo

    Engagement mechanics in gamification marketing: analysis of 3 500 campaigns

    Engagement mechanics in gamification marketing: analysis of 3 500 campaigns

    by | Jun 17, 2026 | Collect data, Collect data, Know your audience, Know your audience, Non classifié(e), Playable Marketing, Playable Marketing

    While gamification has become a permanent fixture in digital strategies, the real impact of its various mechanics is often estimated empirically. To provide marketing professionals with factual and quantified insights, this observatory offers an analysis of 3 516 activation campaigns and nearly 60 million sessions compiled between 2022 and 2024.

    Our primary objective with this study is to identify the influence of seasonality, sector typologies and the nature of game mechanics on user engagement.

    Table Of Content

    1. Demographics and accessibility : participant profile

    The global analysis of sessions highlights a strong predominance of female profiles among participants in gamified operations. Female users represent an average of 77.4 % of the studied sample. The core target is mainly concentrated around the 18-39 age group, characterized by a primarily opportunistic and occasional participation pattern.

    On a technical level, the smartphone stands out as the hegemonic access terminal. However, observation by industry vertical nuances this hegemony :

    • Fashion and beauty sectors: the mobile usage rate reaches 100 %.
    • Banking and insurance sectors: these verticals show a notable resistance of the desktop computer, which remains the majority medium for these specific user journeys.

    2. Typology of mechanics: “Instant Win” vs “Score-based Game”

    Our data allows the classification of activations into two major algorithmic families, each meeting distinct engagement objectives:

    A. Instant Wins (Immediate reward logic)

    Based on pure chance, instant wins allow users to know the result of their participation immediately. Such a mechanic features a very low psychological barrier to entry, fostering mass engagement volume. Peak usage occurs during the Advent period (Christmas) when audiences look for quick gratification.

    B. Score-based Games (Performance and loyalty logic)

    Score-based games condition the outcome on the player’s skill, speed or sagacity. Interactive concepts require a higher cognitive investment while generating deeper engagement and stimulating the replay mechanism. Gamers participate again to improve their ranking. Outside the end-of-year period, performance formats stand out as the most effective lever for maximizing time spent per session.

    3. Seasonality and calendar highlights

    Campaign distribution throughout the year highlights a highly pronounced seasonality based on the business challenges of brands:

    • Back-to-school period (September): a high-activity period for the retail and B2B sectors. Mobile usage systematically crosses the 60 % threshold.

    • Halloween (October): this temporary highlight is characterized by a particularly young audience and an almost exclusive use of smartphones.

    • Advent period (November – December): this is the annual peak for activation. Retail, E-commerce and fast-moving consumer goods (FMCG) concentrate their budgets here, attracting a more family-oriented audience through formats mostly focused on instant wins.

    Conclusion

    This macroscopic analysis demonstrates that the effectiveness of a gamification strategy does not depend on the intrinsic complexity of the game, but on the alignment between the chosen mechanic (chance or skill), cultural seasonality and the preferential distribution channel of the targeted industry sector.

    Adictiz, the platform to reach
    your marketing goals

    Request a demo