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10 ideas for marketing competitions to suit all objectives

10 ideas for marketing competitions to suit all objectives

by | Feb 11, 2025 | Animation, Captivate the audience, Playable Marketing

Marketing competitions are an ideal tool for achieving a range of marketing objectives, from raising brand awareness to building customer loyalty.) In this article, we share with you 10 ideas for marketing competitions used by brands to raise their profile, generate leads and boost their conversion rate.

Create your own gamification marketing campaigns, adapting these examples to your brand universe, the expectations of your audience and your objectives.

SUMMARY

    1. Boost brand awareness with attractive gameplay

    Competition ideas enable companies to increase their visibility and brand awareness. The Qui Veut du Fromage brand relied on this format for one of its commercial highlights: Easter. Its campaign featured a puzzle game accessible after registration via JWT, enabling the brand to recruit new subscribers to its site.

    What we’ve learned: to increase your visibility, you need to focus on the appeal of instant wins. Participants are inclined to take part because they know immediately if they have won. As a result of the campaign, over 2K clicks were directed to strategic pages on the site.

    QVDF - puzzle competition

    2. Ideas for marketing competitions to generate leads

    Gamified marketing campaigns can be used to expand your audience and generate leads. This format captures the attention of visitors, and can be used to promote a range of products, for example.

    Electrolux launched a Slicer to highlight its eco-responsible products and the launch of its website. Users could win vouchers. This enabled the brand to collect leads and product preferences while boosting its conversion rate. The campaign generated 23K registrations with an opt-in rate of 51%.

    Remember: the key is to offer attractive prizes (promotional codes and products) to attract the interest of qualified prospects.

    Electrolux - Slicer competition

    3. Qualifying leads and converting through games

    As well as facilitating the collection of leads, the competition also helps to qualify them and therefore boost the conversion rate. Leroy Merlin’s ‘Renovation’ campaign collected leads (creation of customer accounts) while qualifying them using the Swiper mechanism. This competition enabled the company to collect customer preferences based on their renovation projects.

    Remember: to qualify leads, we rely on mechanics that allow us to collect customer preferences, such as Swiper, Battle, etc. The game enables users to be segmented according to their purchasing intentions and offers to be sent out that are tailored to the needs of each participant.

    Leroy Merlin - swiper competitions

    4. Promote your offer and identify potential customers

    The competition also makes it possible to identify which of the leads collected are intentional (i.e. the most likely to convert), while at the same time highlighting an offer or commitment made by the company. Total has used the game as a lever to find out which of its customers and prospects are responsive to a specific offer. Sent to part of its CRM database, the Quiz was used to promote the offer in an educational way and to identify potential customers.

    Remember: mechanisms such as Quizzes and Surveys are relevant to this objective. By asking questions about their intentions, companies can recruit leads to retarget, thereby maximising the conversion of their campaign.

    Total - survey competition

    5. Promoting your products

    Competitions can be used as a marketing tool to promote products in an original way. The Electrolux campaign generated a high rate of engagement (2.5 games per player on average), giving the brand’s products visibility. This represents more than 2 minutes of interaction with its target audience, a record amount of attention time that the brand was able to take advantage of to reinforce the memorability of its products.

    Remember: to capture attention and encourage message retention, rely on captivating mechanics that encourage users to try again and maximise the interaction time between the brand and its customers.

    Electrolux - competition form

    6. Attract in-store leads with a Drive to store game

    A competition is a tool for capturing the attention of your audience with the aim of redirecting this traffic to your physical points of sale. This is the drive-to-store strategy employed by Aushopping. The company has chosen the Outrun, an immersive experience, to raise the profile of its shopping centres. The game, which focuses on engagement and lead generation, encourages web-to-store traffic. It achieved an excellent conversion rate: almost all of the 39,000 visitors to the game filled in the form and played, underlining the appeal of the operation.

    Remember: the choice of an immersive mechanism is relevant because it is in line with the brand’s objective (drive-to-store).

    Aushopping - Outrun competition

    7. Engaging your audience during a special event

    By offering brands the opportunity to challenge their community, the competition becomes a lever for engagement. Boulanger has chosen the Social gauge to recruit as many optins as possible during product live events. But also to engage its community on social networks. Each subscriber could try their luck in the prize draw to win products from the Live event. But users were encouraged to share the competition with their friends and family, as the more people who took part, the greater the value of the products up for grabs!

    Remember: offering your community the chance to take part in a collective challenge, with increasingly attractive prizes up for grabs, is an excellent way of boosting engagement and virality.

    Boulanger - social gauge

    8. Educating customers and memorising a message

    The challenge of educating the market is a strategic one for many business sectors, such as the energy sector. GRDF has opted for an edutainment approach, scripting the mechanics of the system to make it easy to understand. Tiny Wings around the production of Green Gas. This format enabled the brand to promote its eco-friendly offer in an offbeat and memorable way. The score-based game engaged users, encouraging them to spend time with the brand and to remember it.

    Remember: gamification is a way of raising audience awareness of your values or highlighting your commitments. The key here is to use an engaging mechanism to get your message across.

    GRDF - Tiny Wings

    9. Continue to engage your audience in off-peak periods

    Certain periods of the year are complex in terms of communication. During the summer holidays, for example, consumers are less attentive to the messages being shared. To maintain the link during these two months, Showroomprivé launched its Summer trips campaign. By featuring Parc Astérix as a partner, the brand was able to generate leads that responded to the game. The results were impressive, both in terms of participation (177K users) and engagement (with a rate of 90%).

    Remember: the strength of this campaign was that it was able to adapt its creative universe to the busy commercial period. Users were all the more receptive to these competition ideas as they could win a free trip to Parc Astérix.

    Showroomprivé - Outrun

    10. Refine customer knowledge by collecting preferences

    Competitions are an effective way of collecting first-party data. It’s a tool for getting to know your audience and understanding customer needs. With this in mind, My M&M’s has launched a Vote to find out what its community prefers in terms of wedding colours and themes. The game, which was rolled out in France, Germany and the UK, enabled the brand to raise the profile of its products, while at the same time collecting data on its customers’ preferences. .

    Remember: The competition enables us to collect data on the preferences of our audience. The challenge will be to use this information to segment new leads in order to create retargeting campaigns.

    MnMs - Click and Win

    In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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    Reinforcing corporate communication through gamification

    Reinforcing corporate communication through gamification

    by | Feb 6, 2025 | Audience engagement, Engagement, Non classifié(e)

    According to a Gallup study, only 13% of employees worldwide feel involved in their work. A statistic that underlines the urgent need to improve corporate communication, both internal and external, and human interaction within organisations, particularly by adopting innovative approaches such as gamification.

    Traditional methods of corporate communication are now coming up against major challenges. They are no longer adapted to new communication flows, new ways of working (notably with the rise of teleworking) or new consumer expectations of brands. This can lead to a gradual disengagement of its audience, both internally and externally, and thus to a decline in the productivity and attractiveness of organisations.

    Gamification offers an effective solution to these challenges. By introducing interactive and playful mechanisms into its corporate communications, the company can better address the expectations of its various stakeholders and strengthen their attachment to the group.

    Here are some tips and practical examples of how to use gamification as a tool to transform your corporate communications.

    SUMMARY

    What is corporate communication?

    Corporate communication encompasses all of an organisation’s communications aimed at both its internal and external stakeholders. It includes marketing campaigns aimed at the company’s customers, as well as exchanges with external partners (suppliers, investors) and, of course, employees/applicants.

    Business communication is therefore a major challenge for organisations, enabling them to maintain good relations and transparent communication with all their stakeholders.

    The various forms of corporate communication include :

    • Public relations: to raise your profile, strengthen your branding or improve your reputation both internally and externally;
    • Crisis communication: to manage the problems the company may encounter, reassure its partners and guarantee its future, etc.

    What are the key issues in corporate communications?

    Corporate communication is a major challenge for companies. It plays an essential role in all aspects of a company’s business and plays an active part in maintaining its attractiveness and therefore its profitability.

    The main challenges in corporate communications include :

    • Building and maintaining a solid reputation and a strong brand identity. Corporate communications help shape the way we perceive an organisation. It helps to differentiate a brand from its competitors and therefore to strengthen its credibility with all its stakeholders.

    • Improving employee commitment and satisfaction. Internally, corporate communication fosters a good corporate culture. It enables the company to communicate its vision, values and objectives more effectively. It is therefore a good lever for mobilising and motivating your teams and strengthening their attachment to the company.

    • Managing crises and change effectively. Corporate communication is essential for managing any crisis or change likely to affect the organisation. Properly orchestrated, it can mitigate the negative impact of problems encountered by the company, reassure customers and mobilise employees to resolve the crisis or adapt smoothly to change.

    • Strengthening relationships and partnerships with stakeholders. Finally, corporate communication encourages collaboration with all our partners, from customers to suppliers and, of course, employees. It allows us to share information, but also to better understand their needs and respond to them in a timely and relevant manner.

    Gamification to boost corporate communications

    Gamification, or the introduction of game elements, is an excellent way of boosting corporate communications. The interactive, playful aspect of gamification enables organisations to better capture the attention of their various audiences, engaging them effectively and enhancing their brand image.

    Gamification to add power to messages

    Companies now have a wide range of channels for communicating with their internal and external stakeholders. They can use email, their website or application, but also social networks to transmit information to their target audiences.

    The whole point of the game is to capture consumers’ attention and give these messages greater impact. The interaction and the original way in which the message is conveyed mean that the information is much more strongly and sustainably integrated.

    Games also improve message retention, making them more memorable. For example, employees are more likely to remember the organisation’s strategic objectives if they are shared via a playable format such as a Quiz.

    The game mechanics can also be used to apply this new knowledge in a fun way (on the ongoing transformation of the organisation or its CSR policy, for example). To do this, the company could offer a Game of Differences, a Memory game or even launch a QWL challenge.

    Example: DPD’s Zero Waste Quiz

    DPD offered its employees a quiz designed to raise awareness of waste reduction. The aim of the operation was to tackle this sensitive subject in a fun and light-hearted way. Thanks to this corporate communication initiative, participants could win prizes (boxes, zero waste kits), reinforcing the commitment to this internal awareness-raising campaign.

    DPD - zero waste quiz - corporate communication

    Promote the brand to candidates, employees and business partners

    Gamification also makes it possible to offer a different kind of corporate communication and therefore to focus the attention of audiences on the company. Gamification offers the ability to make your brand more visible on the market, more attractive, but also more convincing.

    Play mechanisms can therefore be used as part of internal training and employee development programmes. They can also be shared with external stakeholders (investors, partners) to promote the company’s innovations. With consumers, gamification can maximise the time spent with the brand (via a sports game, for example) and highlight its initiatives (sports or cultural sponsorship programmes, etc.).

    Example: The Lidl Voyage in-house game

    In order to reinforce the feeling of belonging to the brand and to highlight the travel offer, Lidl set up a Tiny Wings in 3 different universes. The campaign enjoyed high levels of engagement, with over 10k games played and an average playing time of 5min 15s.

    Lidl - tiny wings travel game

    Boosting stakeholder engagement

    Gamification makes communication media more interactive and attractive. It encourages both employees and customers to actively participate and engage with the company’s content.

    For example, animations can be used to encourage stakeholder participation in company events and initiatives. Gamified communication encourages participation in activities and stimulates the involvement and enthusiasm of participants.

    Overall, gamification helps to create more playful and positive working environments. It injects pleasure and fun back into daily tasks and makes the activities associated with corporate life more enjoyable and rewarding. By offering attractive prizes, the company also helps its partners to feel valued and motivated.

    Example: Lidl’s Made by you Pizza

    Lidl asked its employees to create the brand’s next pizza using a voting mechanism. The activation engaged Lidl employees, who generated 21.6k votes throughout the campaign.

    Lidl - pizza made by you

    Conclusion

    Gamification is a powerful way of boosting your corporate communications? Whether you want to communicate with your internal or external stakeholders, marketing games are extremely effective at capturing attention and engaging with your brand. Discover our interactive gamification mechanisms and tailor them to your corporate culture and strategic objectives!

    In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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    6 Easter marketing ideas for every purpose

    6 Easter marketing ideas for every purpose

    by | Feb 4, 2025 | Animation, Captivate the audience, Non classifié(e)

    Easter is one of France’s favourite holidays. According to a study by Usine Nouvelle, 45% of them take the opportunity to buy Easter chocolates. But this is not just a time for chocolate makers.

    Celebrated between the end of March and the beginning of April, Easter is synonymous with the return of spring and fine weather. It’s a time of renewal. Brands can use it to boost their communications (by presenting their spring collection).

    Retailers can take advantage of their audience’s attention and commitment at Easter to achieve their objectives (awareness, conversion, customer knowledge, etc.). In this article, we share 6 original Easter marketing ideas to boost your campaigns.

    SUMMARY

    Easter: what are the marketing challenges?

    Beyond its religious origins, Easter is popular in France. It conveys family and sharing values that brands can use to boost their communications.

    Whatever their sector of activity, brands can use this marketing time to :

    • Support their customers in their purchases. It’s a convivial holiday, and retailers can take advantage of it to connect with their audience through interactive content. They can share tips and resources for decorating the home, enjoy chocolates without overdoing it, or treat their loved ones with a gift guide.

    • Entertaining your audience with fun content. Les marques peuvent se positionner sur cette date du calendrier marketing pour proposer des contenus divertissants autour de l’histoire de Pâques, de l’arrivée du printemps, etc.

    • Presenting new products. Speaking of spring, it’s a crucial time for brands to renew their catalogues. In the clothing industry, it’s the arrival of the spring/summer collections. An Easter marketing campaign can be used to present your products and encourage your audience to make a purchase.

    6 ideas for Easter marketing campaigns

    Easter is an event with a strong graphic identity. Chocolate eggs, bells and little rabbits are legion. To stand out from the crowd and achieve their objectives, retailers have to rival each other in originality by proposing innovative marketing formats that capture the attention of their audience.

    Need some inspiration for differentiating your communications this Easter? Here are 6 original campaign ideas.

    1. A Swiper collects product preferences

    The quality of the customer database is a key factor in the success of a brand’s marketing strategy. A contact list that is not regularly enriched will have a negative impact on open, click and conversion rates.

    The challenge for brands is to collect quality data that will enable them to understand the expectations of their prospects and customers. The Easter campaign can be used to clean up your database and segment your audience by collecting product preferences or identifying prospects.

    Retailers can capitalise on a gamification mechanism that facilitates customer knowledge: Swiper. This format makes it possible to test the preferences of customers (potential and current) by asking them to choose between two proposals. Using this first-party data, brands can qualify their leads and retarget them with tailored offers.

    customer knowledge swiper

    2. A Flappy to generate new leads

    Brands are taking advantage of the consumer attention surrounding the arrival of spring to reach a wide audience and raise their profile. Gamified marketing is a lever for visibility because it allows you to stand out from the crowd with an original format. And because it captivates audiences with engaging mechanics and attractive prizes.

    Lidl used gamification to boost its Easter marketing campaign. By offering a Flappy personalised to match this universe (the avatar was an Easter bunny), the supermarket giant was a great success, with 92k registrations and a high opt-in rate (67%), demonstrating participants’ interest in the brand and the special occasion.

    The commitment around this Easter marketing campaign was very important. Users played 4.6 games, giving Lidl high visibility.

    Lidl - Flappy marketing Easter

    3. An interactive quiz to animate your audience

    Easter is a great time to animate your audience and keep in touch with consumers as other commercial holidays approach. Retailers are taking advantage of this opportunity to engage their communities with themed formats.

    The interactive quiz is ideal for achieving this objective. Users are inclined test their knowledge about Easter or the brand (particularly if rewards are promised to participants). Brands can take advantage of this to raise awareness of their history or share their commitments, strengthening audience attachment.

    product promotion quiz

    4. A game of differences to highlight the new collection

    The Difference Game is a mechanism that can help brands increase the amount of time they spend with their prospects. Cette attention peut être mise à profit pour showcase their spring collection. Participants are challenged to find as many differences as possible, discovering the specific features/advantages of each item.

    Spot the difference

    5. A treasure hunt to boost your conversion rate

    The Treasure Hunt is the gamification mechanic aligned with this highlight. Brands can organise gamification events online, replicating the famous IRL chocolate egg hunt, to engage their audience and boost sales.

    Chocolatier Lindt exceeded its lead generation target with 19k opt-ins thanks to a virtual egg hunt. The campaign engaged a targeted audience, with each participant spending an average of 1 min 40 on the game.

    The game was accessible via a gatecode (code required to access), each code being written on a rabbit purchased in shop. This operation offered shoppers a chance to win a family weekend. This compulsory purchase strategy boosted sales during this period.

    Lindt - Treasure hunt

    6. A puzzle to build audience loyalty and boost registrations

    Once brands have succeeded in capturing attention, they can take advantage of this to convert their leads and build customer loyalty with mechanisms that enable people to sign up to their newsletter or website.

    The Easter campaign for the QVDF (Qui Veut du Fromage) brand featured a puzzle game accessible after registering on the site (via JWT). It enabled the brand to recruit new subscribers. The aim was to boost the brand’s visibility during this period. Thanks to the attraction of instant wins, the campaign was able to engage customers and prospects while directing over 2,000 clicks to the pages.

    QVDF - Easter marketing puzzle

    Conclusion

    Gamification is a powerful tool that makes it easy for your brand to engage audiences during a marketing high point like Easter. Customise an interactive mechanic tailored to your strategic objectives and boost the impact of your campaign by offering a differentiating and captivating experience to your prospects and customers!

    In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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    What is segmentation in marketing? Complete guide and tools

    What is segmentation in marketing? Complete guide and tools

    by | Jan 28, 2025 | Activate data, Targeting

    A study carried out by Harvard Business School reveals that 95% of products launched on the market fail to find their audience because of poor segmentation.

    Brands understand the importance of personalising their offering. But also the way in which they communicate with consumers. That’s right, each buyer has unique preferences and expects companies to address their needs effectively.

    Before setting up a campaign or launching a new product, brands need to understand their audience and segment it into groups. In this article, we will look at the issues involved in segmentation and the techniques for segmenting your customer base and boost the campaigns ROI.

    SUMMARY

    Segmentation in marketing: what is it?

    Segmentation in marketing consists of dividing your market (i.e. consumers interested in a product or service) into sub-groups. Within these groups, we find buyers with common characteristics that are relevant to the brand. These may be demographic or behavioural profiles.

    By identifying and targeting consumer segments, companies can tailor their products, services and marketing efforts to meet the needs and preferences of their audience.

    For example, segmentation in marketing has enabled the men’s skincare brand Old Spice to identify a group of customers it had not thought to address: women who buy this type of product for their partner.

    What are the different types of marketing segments?

    There are 4 types of segmentation in marketing:

    1) Demographic segmentation (the who). This strategy consists of segmenting your audience on the basis of characteristics such as age, gender, education, income, profession (in the B2B sector) and so on. The advantage of this approach is that it is easy to implement (the data is simpler to collect).

    2) Psychographic segmentation (the why). Here, the brand groups its prospects and customers according to their interests, values, aspirations or personality traits. Given that these characteristics are subjective, this is a more difficult strategy to implement. It is more effective because it strengthens understanding of the market.

    3) Geographical segmentation (where). Une marque présente à l’international peut segmenter ses clients en fonction de leur pays de résidence. Elle adaptera la langue qu’elle utilise, mais aussi la tonalité des communications en fonction des codes spécifiques aux pays.

    4) Behavioural segmentation (the how). The brand groups buyers according to common behaviours (the way they interact with companies). This can include their consumption habits, online browsing, brand loyalty, etc. This data is easy to collect (on its website or social networks) and makes it possible to personalise the customer experience.

    Why use segmentation in marketing?

    Segmentation in marketing requires effort and resources. Nevertheless, it is a strategy to better understand its audience and personalise its campaigns, boosting their ROI.

    The advantages of segmenting your customer database include :

    • Better use of resources. Segmentation enables you to focus your marketing efforts and budget on consumers who are likely to want to buy. It is essential to target its marketing or emailing campaigns and make the message more powerful and more likely to convert.

    • A stronger brand image. Une entreprise qui comprend à qui elle s’adresse et adopte des messages alignés avec les valeurs de ses clients aura plus de chances de fédérer une communauté. C’est aussi un facteur de différenciation. Il donne aux entreprises un avantage concurrentiel sur les autres marques de son secteur.

    • Optimised profitability. Companies have seen their acquisition costs soar. The ROI of marketing campaigns (particularly Ads campaigns) has become a key factor in maintaining profitability and viability. Segmentation in marketing makes it possible to target the audience for digital advertising and convert more with the same budget.

    Gamification as a marketing segmentation tool

    Before you can create customer segments, you need to collect qualitative data. Data collection is an increasingly complex area of marketing activity. The announced end of third-party cookies proves that it is essential for brands to ‘own their data’ (by collecting first-party data). Elles ne dépendront plus d’autres acteurs pour refine customer knowledge.

    To maximise these third-party data collection levers, brands need to use tools that will enable them to build up enriched, reliable and relevant CRM databases. Gamification is one of these tools, as animations and competitions offer a number of advantages:

    • They enable a wider audience to be reached: 1.5x more users are prepared to share their data via a gamified experience.

    • They are more engaging and captivating. En moyenne, les expériences interactives gamifiées génèrent 40x more engagement in terms of time spent with the brand.
    Gamification - segmentation tools

    Brands can therefore use gamification in two ways to collect data:

    • By asking participants in a game to fill in a collection form (before or after the experiment).

    Game mechanics - segmentation

    Segment the data collected via an interactive experience

    Once the brand has fed its CRM with relevant data on its audience, it can begin to segment it for a better engagement in future campaigns.

    A tool like Segment (combined with a Playable Marketing platform) facilitates this work. The data is processed directly via the tool, which can then be used to automatically create up to 30 customised segments. Brands can then adapt their communications to ensure they deliver the right message to the right person, via the right channel.

    Companies will also be able to A/B test their segmentation strategy The tool offers greater visibility over the performance of each campaign, with detailed reports enabling the impact of each action to be monitored in real time.

    Conclusion

    Maximise the effectiveness of your marketing efforts by making sure you’re sending the right message to the right people. With Adictiz’s Segment functionality, you can capitalise on the data collected during your interactive campaigns and segment your audience so that you can personalise each message you send out. And to make your segmentation efforts easier, download the free our webinar!

    In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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    Playable App: an interactive solution for mobile apps

    Playable App: an interactive solution for mobile apps

    by | Jan 21, 2025 | Playable Marketing

    Today, 74% of consumers use mobile applications with the intention of making a purchase. M-commerce (i.e. online sales made via a mobile device) thus represents 44% of e-commerce revenues.

    It is therefore becoming crucial for brands to create their mobile applications, but above all to optimise the experience they offer their customers. The buying experience on an app is not the same as on a website. Companies need to find ways of engaging visitors, encouraging them to make purchases, but also to return to the application.

    This article looks at an effective strategy for achieving all these objectives: the Playable App. By making their in-app experience interactive and fun, brands can boost revenues and build user loyalty!

    SUMMARY

    What is a Playable App?

    A Playable App integrates gamification elements into the in-app user experience. Throughout their journey on the app, visitors can be engaged through fun and interactive mechanisms.

    These interactive in-app animations allow you to immediately win prizes, promotional codes or loyalty points, for example.

    To achieve this, the brand can integrate a game of instant wins into the shopping experience. A Wheel of Chance can be available on the application’s home screen, to encourage purchases using the promo code obtained. In exchange, the company can ask the participant to subscribe to its mailing list and tick an opt-in box.

    The different strategic objectives of a Playable App

    Developing an application represents an investment. This investment is motivated by the prospect of reach a different type of consumer (like GenZ), but also to boost revenues. One study shows that the average shopping basket for mobile users is 37% higher than on the web.

    To attract as many buyers as possible and encourage them to place an order, the company needs to offer a smooth, pleasant and secure experience.

    Here’s how the Playable App – the integration of playable mechanics into a mobile application journey – is helping the brand to achieve these objectives.

    Optimising the browsing experience and making it more fluid

    The primary benefit of offering an in-app experience is to make it enjoyable and intuitive. Game mechanics can facilitate access to information. In this way, the company can draw the user’s attention to certain stages in their journey, directing them to products on special offer or the registration form for a loyalty programme, for example.

    Users will find it easier to navigate the application. This is an important in-app feature, as the screen of a mobile device is smaller than that of a computer. The game window will help you find your way around an environment, while making navigation dynamic through playful animations.

    Quick launched a Playable App campaign based around the star Tony Parker and gamification elements. By integrating an Outrun into the navigation, the retailer’s aim was to generate new leads. But also to engage participants and boost sign-ups to the loyalty programme. This advertising format enabled Quick to recruit 4k registrations in 1 week, 69% of which were opt-in (a record for the sector).

    Quick - playable outrun

    Create repeat visits and engagement on the app

    The playable mechanics transform a static browsing experience into a dynamic, fun in-app experience. Users are encouraged to interact with the application’s content, which encourages them to stay. This is the case if the company relies on game mechanics that encourage recurrence (such as Beer Pong or Outrun).

    The more enjoyable and potentially rewarding the experience is for the user, the more likely they will be to return. Games build customer loyalty by giving them the chance to unlock attractive benefits or prizes.

    It’s easy to imagine an Advent Calendar integrated into the browsing experience. Shoppers will be encouraged to return for a chance to win gifts or discount vouchers on their Christmas shopping.

    The Floa Banks Floa Sweets campaign aimed to boost awareness and usage. Through an engaging mechanic ( Match 3) and attractive prizes, the company was able to recruit and retain users. It has also been able to boost app downloads.

    Floa bank - playable outrun

    Encourage repeat purchases via the application

    Finally, the Playable App is a way for the company to encourage visitors to make a purchase. Comme on l’a vu, le jeu peut être a conversion lever enabling the brand to distribute e-coupons as an incentive to place an order.

    But the game can also be a lever for up-selling or cross-selling. Using product preferences collected via a Shopping List or Swiper, the brand can share recommendations and generate additional sales.

    Showroomprive launched an in-app campaign to promote the Rituals range, with a 100% winning game. Via the marketing game Flip&WinThe company’s objectives were to engage users of the mobile application. But also to give visibility to Rituals products, recruit qualified leads and stimulate sales. The campaign was a great success, with over 56k registrations, 60% of which were opt-ins.

    showroomprivé - playable flip&win

    Conclusion

    The Playable App is the future of m-commerce. By making the browsing experience on your app more interactive and engaging, you can attract as many visitors as possible, encouraging them to return and make purchases. Discover our interactive marketing solution and offer your users addictive branded games!

    In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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