Head of Marketing @Adictiz
Inbound Strategy | Digital Marketing
FULL-TIME CMO
As CMO at Adictiz, I oversee the growth strategy and positioning of our customer engagement platform. With solid expertise in digital strategy and MarTech, I support major brands in their transition to post-third-party cookie marketing, focused on first-party data.
My role is to transform the complex challenges of data collection and GDPR compliance into opportunities for growth and memorability for our clients. Through my publications, I decipher industry trends, the future of advertising engagement, and methodologies for creating lasting connections between brands and their audiences.
Developments in technology and usage have largely transformed the way brands address their prospects and customers. Using product-oriented content or content influenced by end-consumers (user generated content) for content marketing is a strategy that is highly...
If you're looking to collect valuable and reliable data, or are curious to find out more about first party data, then you've come to the right place. Find out how it can be useful to businesses and its crucial role in the world of modern marketing. SUMMARY What is...
Product promotion is a key strategy for your brand's sales and marketing challenges. It accompanies the product throughout its development from the moment it is created and involves all your communication channels. Marketing games are an excellent advertising medium...
The data collection landscape is undergoing a profound transformation. In July 2024, Google announced that it would maintain third-party cookies in Chrome, offering the possibility of managing their activation. After several years of uncertainty about their removal,...
Commitment has become a very important aspect of online marketing in recent years. With the rise of social networks, brands can no longer simply broadcast advertisements or post a publication and wait for it to generate sales. They now need to interact with their...
Le prix du papier s’envole, et les questions environnementales deviennent de plus en plus pressantes, c'est pourquoi on parle depuis quelques temps de la fin du catalogue papier. Des initiatives comme Stop Pub ou Oui Pub existent depuis maintenant des années....