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How to create an online Wheel of Fortune?
The Wheel of Fortune is a popular game mechanic. It's known from numerous television game shows. With an easily identifiable visual, simple rules and the chance to win attractive prizes, it's an attractive experience. For the same reasons, it's an interesting lever...
Gamification for the employer brand
These days, it's increasingly difficult to find qualified profiles to strengthen your teams and to retain talent within your company. It is crucial for organisations to strengthen their employer brand, not to boost their attractiveness to candidate and to better...
Improving the customer experience through personalised marketing
Personalised marketing is an imperative for brands. A study by Accenture shows that 91% of consumers are more likely to buy from companies that offer relevant content. These figures illustrate the importance of understaning the expectations of your audience, and of...