Log in
Request a demo
Why install an interactive terminal in your shop?

Why install an interactive terminal in your shop?

by | Apr 14, 2025 | Audience engagement, Conversion

A shopper’s experience in a physical shop is very different from that in an online shop. This is precisely why consumers, who are increasingly familiar with e-commerce, expect more from their visit to a physical shop. And in particular more interaction with the brand. That’s where the interactive terminal comes in!

Another growing demand from consumers is the possibility of enjoying a hybrid, phygital shopping experience (one foot in the physical store, the other in the digital world). For example, many want to be able to order an item online and collect it in-store, or to combine loyalty points from online purchases with those earned in physical.

Interactive terminals are certainly one of the most effective tools for meeting all these expectations. Elles s’inscrivent plus globalement dans une tendance de This is a key factor in the digitalisation of retail, enabling the creation of an interactive, omnichannel experience that appeals to new generations of consumers.

Let’s explore how they work and the advantages that digital terminals can offer businesses in their drive to store strategy.

What is an interactive terminal?

An interactive terminal is a digital medium that facilitates the exchange of information between a shop and its customers. To be more precise, this is generally a compputer terminal with a touch screen and management software that enables brands to offer a “self-service” type of in-store experience.

One example is the digital terminals present in some fast-food restaurants, where customers can order their meal before collecting it (and sometimes paying for it) at the checkout.

Thanks to a user-friendly interface, thse digital terminals provide access to information and/or applications dedicated to retail. Interactive terminals can be wall-mounted or freestanding.. Elles sont même parfois autonomes, comme c’est le cas par exemple des tablettes présentes en caisse. Leur usage peut aussi varier. On fait ainsi la différence entre les bornes pour payer, les bornes de jeu, ou encore les bornes d’informations.

Technically, digital terminals can be connected to the Internet via a wi-fi or LAN connection. This makes it easier to customise the display, update it remotely, or integrate new sales media such as marketing games. All of these levers make it possible to make the kiosk more eye-catching and engaging, and so encourage customers to interact with it.

interactive terminals

What are the advantages of an in-store interactive terminal?

Interactive terminals are part of a more general trend towards digitising points of sale, in the same way as digital checkout systems. These tools are very interesting for brands, as they enable them to improve their in-store experience and respond to a wide variety of their commercial challenges.

Here are the top 5 reasons why businesses should consider installing an interactive terminal at their physical points of sale.

1. Stand out from the competition with an in-store interactive terminal

First impressions count for a lot in retail. Installing interactive terminals in-store can intrigue passers-by and make them want to discover the world of your brand. It’s a great way to increase traffic at its points of sale. It will also give the company a more modern image and encourage customers to familiarise themselves with its products, services, etc.

Interactive terminals also provide a link between the physical and digital experience. Consistency between these different communication and distribution channels will anchor the brand (its logo, its messages) in the minds of consumers. Consumers will find it easier to remember their experience with the company, which will encourage them to return to its shops or e-commerce site.

2. An interactive terminal for collecting customer data

When they interact with a digital terminal, a shop’s customers provide it with crucial information about themselves and their purchasing habits. This is particularly the case with interactive terminals that invite consumers to fill in a form before they are invited to take part in a survey or competition.

Brands can collect first-party data in this way such as the demographic profile of their customers or their contact details. Data collection also includes invaluable information about their expectations, budget, preferences, etc.

Thanks to this data, brands can better understand their customers. They will be able to adjust their offering and their customer experience to better meet their customers’ needs.

Phygital experience webinar

3. Maximising conversions with in-store digital terminals

Although they can be expensive to purchase, digital terminals are a worthwhile investment for brands. They have a positive impact on shop sales because digital signage is much more effective than static displays for presenting your offer and advertising. The multimedia content displayed on interactive terminals is more dynamic than a simple poster, and therefore more engaging.

The digital terminals also provide a comprehensive overview of the product catalogue If a product is no longer available in shop, customers can order it directly from the terminal and have it delivered to their home. In this way, the brand can also offer to customise your items or even recommend complementary products. This will significantly increase their average shopping basket, and therefore their revenue.

Given that it is now possible to hire temporary kiosks for a commercial operation, this marketing tool is becoming increasingly accessible. And its Return On Investment (ROI) is even more attractive.

4. Offering an interactive in-store experience thanks to a phygital device

Another way of maximising revenue from physical shops and building customer loyalty is to offer an exceptional customer experience. Interactive terminals help to achieve these commercial objectives in a number of ways.

First and foremost, the digital terminals will help visitors to find their way around more effectively. They can, for example, tell them which department a product is in or what stocks are available. The terminals also share more precise information than a simple label or even a gondola. This will enable customers to make better decisions, which will increase their satisfaction while limiting returns.

Above all, an interactive terminal can make the in-store experience more entertaining and profitable for customers. For example, it will give them the opportunity to benefit from advantages (such as free goodies or discount vouchers) by taking part in a survey or a scratch card game. Là encore, gamification and interactivity of the in-store experience are powerful drivers of satisfaction, conversion and retention.

5. Save your sales staff time with interactive terminals

Interactive terminals take self-service to the next level. They are ideal for improving the efficiency of sales teams and saving employees time.

The sales team will spend less time providing information to customers, taking orders and processing payments. This will enable them to devote more time to consulting and to creating a genuine human relationship between the company and its customers.

An interactive terminal is an excellent way of increasing shop traffic and generating more sales. Combine the benefits of a phygital device with those of gamification by integrating interactive games into your kiosk. Adictiz offers a new service, the Playable Instore, to liven up your points of sale. Contact us to find out more.

What is interactive marketing and what is it for?

What is interactive marketing and what is it for?

by | Apr 14, 2025 | Animation, Captivate the audience

Interactive marketing is completely changing the relationship that companies have with their audience. Traditionally, marketing has been a one-way conversation. Whether it’s an advert on television or a publication in the press, until now consumers have had very few ways of interacting with brands.

With the internet and social networks, this is no longer the case. We can now comment on a brand’s posts. You can also ask them questions directly during a livestream, or send them suggestions for their next collections.

In this article, we take a closer look at how brands and customers interact and the best ways to nurture this bond.

SUMMARY

What is interactive marketing?

Interactive marketing is a strategy that focuses on how customers and prospects interact with a brand.. Il implique donc de créer du contenu ou de diffuser un message qui suscite une réaction chez son audience.

This interactivity can take several forms:

  • from the simplest: like a like or a comment left on a publication
  • more advanced interactions: sharing UGC (User Generated Content) or taking part in an interactive advertising competition.

This represents a major change in the way companies communicate. The customer is not just the target of a marketing campaign. They are becoming the main players.

What’s more, the sole aim of interactive marketing is not to encourage a prospect to buy a product (as is the case with traditional advertising). The prospect is invited to interact with the marketing content, whether by taking part in a competition, completing a survey or playing a Playable Ads game.

This customer-focused strategy strengthens the relationship between the brand and the customer. The brand shows greater consideration for the customer (by asking for their opinion or offering rewards).

But it also enables companies to collect and activate first-party data. Interactive content triggers actions that enable the brand to better understand the expectations of its consumers. More effective in meeting their needs!

The different types of interactive marketing

Interactive marketing encompasses many different types of initiatives and formats. It depends on the objectives it wishes to achieve, but also on its brand universe and the specific characteristics of its audience. Companies can choose their interactive content from the following options:

 

Interactive storytelling

A very simple form of interactive marketing is simply to make your content more dynamic. This might involve adding animations or infographics to a newsletter or blog post.

But companies can go further by inviting readers to give their opinion in comments or by sharing a quiz to test their knowledge of the subject covered.

 

Catalogue of gamification games

Personalised marketing content

Interactive content essentially makes it possible to collect first-party data on its audience. This data can then be used to propose other content and personalised offers that are more relevant to customers.

The more companies know about their audience, the more they can :

  • create qualitative experiences (which in turn will make them want to interact with them even more)
  • direct them to the right offer (via product recommendations, for example, etc.)

Two-way interactions

The ultimate level of interactivity between a brand and its audience is two-way interaction. These offer consumers a much more active way of participating, thanks to animations such as quizzes, simulators, marketing games and interactive videos.

The customer becomes the hero of the marketing support and acts in a very concrete way to achieve a given goal. For example, to win gifts or loyalty points, test their knowledge, access exclusive content, etc.

The benefits and challenges of interactive marketing

Interactive marketing offers significant advantages for brands, especially in a context where consumers expect brands to interact with them in a much more active way.

Anchored in the behaviors and expectations of its customers, interactive content makes it possible to respond better to their needs and therefore increase sales. The personalisation associated with interactive marketing not only leads to more conversions, but also greater retention of existing customers.

Overall, interactive marketing can :

But this marketing strategy also presents challenges. One of the main obstacles companies will have to overcome is choosing the right interactive format and channel to distribute it. There are many options, so brands will need to target the most relevant content and distribution strategies according to their objectives.

4 examples of interactive content

For companies wishing to embark on interactive marketing, there are several formats to choose from. Some of the most effective are :

  1. The marketing game: creating an engaging interactive competition is the most obvious way of encouraging your community to interact with your content. Whether you’re launching a wheel of fortune/a one-armed banditby participating in a quiz or by submitting a photo as part of a competition, the customer is the key player in the campaign.
  2. Live shopping: live streaming makes it easier to talk to your audience, answer their questions and show your products in a more interactive way.
  3. UGC: user-generated content is an interesting way of turning customers into brand ambassadors in their own right.
  4. Chatbots: this conversational marketing tool is also inherently interactive, as it allows you to engage in conversation with your prospects. AI makes it easy to automate and personalise these exchanges to best meet the needs of the person you are talking to.

What tools should you use to get started in interactive marketing?

To set up a successful campaign, brands need to be able to rely on tools that make it easier for them to produce content engaging on the one hand. But they will also need solutions to facilitate the collection and activation of the data that this interactive content can generate.

In a recent study conducted by Salesforce, marketers describe the tools they use most to create interactive content;

 

  • 90% of participants use a CRM to facilitate data collection and follow-up for each lead;
  • 89% use ABM platforms (i.e. self-service platforms for pushing personalised messages to your target accounts). With Adictiz, for example, you can easily Choose your interactive game format and manage your marketing campaign from A to Z (personalisation, distribution, segmentation of collected data and retargeting);
  • 62% use Artificial Intelligence to help personalise their interactive content.

 

Interactive marketing is therefore a very interesting way of engaging your audience and reactivating your prospects at every stage of the conversion funnel. Don’t hesitate to request a demo of our solution for integrating interactivity and gamification into your future marketing campaigns!

Team building: 5 ideas for workplace competitions

Team building: 5 ideas for workplace competitions

by | Apr 14, 2025 | Audience engagement, Engagement

Are you looking for a fun, original and interactive way to strengthen cohesion within your teams or to motivate your employees? Workplace competitions are an effective way of engaging and rewarding your employees while reinforcing their sense of belonging to your organisation.

We’re going to share with you some ideas for competitions or interactive events that can be launched in-house to challenge teams in a fun way.

SUMMARY

The benefits of interactivity and games to motivate employees

In 2006, Netflix decided to organise an open competition to improve its recommendation algorithm CInematch. The prize is an exceptional 1 million dollars.

Armed with user data, employees of the video-on-demand platform competed to design an algorithm capable of outperforming Cinematch by predicting how users would rate a new film based on their previous preferences.

Three years later, two teams managed to beat Cinematch and ended the competition. This example clearly shows that, used wisely, in-house challenges can be a good way of pushing employees to excel, strengthening collaboration and team cohesion.

On a day-to-day basis, internal competitions can have a number of benefits for your company.

Training your teams the fun way

Rather than organising a traditional training workshop or seminar, a company can opt for an interactive competition. It’s an excellent way of transmiting information in a more entertaining way and boost internal communication.

You can raise awareness of a CSR initiative (such as environmental protection) by organising an interactive quiz around the theme, or a competition such as the Fresque du Climat.In this way, employees are kept informed of the company’s long-term strategy and are regularly involved in its implementation.

Reinforcing a sense of belonging to the company’s values

A sense of belonging is a crucial issue for a company’s success. This is all the more the case in a context where teams may be spread across several countries around the globe and where hybrid and remote working is becoming widespread.

Internal competitions and surveys, for example, are a simple and effective way of collecting feedback. They will help to improve the company’s internal culture so that it better reflects the expectations and aspirations of its employees. But other team-building challenges are just as relevant for strengthening employee support and improving the company’s image internally (and externally).

Like Netflix, you can challenge your teams by involving them in certain choices (logo change, new product design). The fun, interactive format will bind employees together around a common challenge and help new ideas to emerge.

Boosting team cohesion and stimulating performance

Internal competitions also contribute to employee motivation and productivity. After all, it’s when you’re having fun that you’re most effective, simply because you don’t feel like you’re working.

in-house game my Lidl
Organising a company competition helps to create a more fun and stimulating environment. It’s an effective way of increasing employee satisfaction and retention. For example, employees can be challenged to achieve sales targets to boost their productivity.

This gamified format is also an excellent way of rewarding the most motivated employees without creating tension within your teams. Everyone can take part and has a chance of winning a prize (tickets for a show, a trip offered by the company, etc.).

Lidl regularly organises workplace competitions as part of its drive to improve working conditions. The ‘My Lidl’ operation is an event that is always eagerly awaited.

Our ideas for corporate competitions

The whole point of workplace competitions is that they can take any form you like, depending on the specifics of your organisation and the objectives you want to achieve. If you’re looking for ideas for workplace competitions, here are some suggestions that you can adapt to your teams.

 

1. The photo contest

Le concours photo est un excellent moyen de libérer la créativité de ses employés et de les encourager à partager leur expérience personnelle au travail. C’est un levier qu’a par exemple utilisé l’entreprise Phillips pour renforcer sa marque employeur et faciliter ses futurs recrutements. Les salariés de Philips étaient ainsi invités à partager des photos d’eux au travail sur les réseaux sociaux via le hashtag  #LifeAtPhilips.

2. The in-house culture quiz

Quizzes such as Trivia (a quiz with several choices of answers) are also a fun mechanism that is particularly well-suited to the corporate world. It’s an excellent way of testing employees’ knowledge of the organisation’s history and values, and strengthen cohesion and a sense of belonging within its teams.

Gamification games catalogue

3. The performance challenge

When organised fairly and inclusively, performance competitions are an excellent way of boosting employee motivation. One of the most popular forms of performance competition is based on key performance indicators (KPIs), particularly within sales teams. This internal competition rewards employees who have exceeded their sales target.

4. The treasure hunt

A treasure hunt in the company’s physical offices (or in a virtual recreation for remote teams) is also an excellent way of engaging employees. The company can hide surprise prizes on its premises or within a gamified application.

5. The winning calendar

Companies who want to reward their staff over Christmas can do so via an Interactive Advent Calendar. Very easy to organise online, this in-house competition can be used to distribute gifts (through games such as the Instant Winner, the one-armed bandit or the random drawing) every day from 1 to 24 December.

5 tips for launching workplace competitions

The game is therefore an original and effective way of engaging employees and strengthening team cohesion within the company. Be careful, however, to ensure that everyone can take part and that it does not create unhealthy competition between its employees.

Adictiz recommends that you :

  • Think about the objectives you want to achieve with your in-house game and choose the right format accordingly;
  • Choose an easy-to-use gamification tool to organise your digital competition and enable all your employees (even those working remotely) to take part.
  • Get your employees involved to come up with new ideas for in-house competitions;
  • Choose the right rewards and prizes to motivate your employees;
  • Ask for feedback once the internal marketing campaign is over to assess its impact and improve future initiatives.
Why create an online interactive quiz?

Why create an online interactive quiz?

by | Apr 14, 2025 | Audience engagement, Engagement

The quiz, whether interactive or static, is a particularly popular marketing format for brands, because of its powerful engagement skills. Remember the personality tests you used to fill in in magazines, or the cultural quizzes that enlivened your evenings as a student. The simple curiosity of discovering the number of correct answers you had found or your most prominent character trait encouraged you to answer all the questions in the quiz.

Adapted to marketing, the interactive quiz has all the ingredients to activate your audience and collect valuable data that you can then use to improve your offer or optimise your communication.

In this article, we present the main advantages and types of online interactive quiz that you can organise. Finally, we share our tips and best practices for creating a successful marketing game.

SUMMARY

What is an interactive quiz?

An interactive quiz is a type of game in which, after answering several questions, the user obtains the expected answer. A knowledge quiz will reveal the correct answers to the questions asked. As for the personality quiz, it will tell the participant which character trait or personality typology he or she most closely corresponds to.

The whole point of an interactive quiz is to learn a little more about yourself or a subject you’re passionate about.. En tant que tel, le quiz est par nature un jeu interactif, puisque le résultat dépendra des réponses données par l’utilisateur.

Very popular in its educational format, the interactive quiz can also be a powerful marketing tool. For example, it can enable brands to test their audience’s knowledge of their offer, their world or their niche. It’s also a good way of finding out more about their buying habits, what consumers think of a company, and their specific needs.

Why offer an interactive quiz to your audience?

As well as collecting first-party data (i.e. data shared directly by the people concerned) on your audience’s opinion or knowledge, an interactive online quiz generates a number of tangible benefits for the companies offering them.

 

Engagement and virality

The first obvious benefit of interactive quizzes is to boost the virality of content and audience engagement. Take BuzzFeed, for examplewhich has become famous largely thanks to its interactive online quizzes. These quizzes can be shared thousands or even millions of times on social networks, increasing the brand’s visibility and brand awareness.

The interactive quiz mechanism is one of the most engaging, particularly when it comes to holding your audience’s attention. Because they want to know the answer to the questions asked, or the result of their online personality test, participants will be much more inclined to follow each stage of your interactive quiz, right up to the final revelation. And because they’re curious about the results of their friends and family, they’ll also be tempted to share your quiz with their friends and family.

Creating an interactive quiz is also a very effective way of generating traffic to your site. By adding a ‘hint’ button under a question, it is possible to direct the participant to a page (such as a product sheet, for example) to help them find the answer they are looking for. This way, users who want to win will be more inclined to visit the website, increasing its traffic organically.

Consumer education and differentiation

Another advantage of the interactive quiz is its ability to educate your audience, and therefore generate more qualified leads. A survey conducted by Demand Metric in partnership with Ion Interactive revealed that marketers consider interactive content to be seven times more effective at educating their audience. According to the same survey, this difference in lead qualification generates three times more conversions than in a sales funnel in which the content is exclusively static.

Finally, organising an interactive quiz can enhance your brand image and help differentiate from your competitors. For 88% of the professionals surveyed, interactive content is effective or very effective in this respect, compared with 55% of marketers who only work with static content.

Lead recruitment guide

The different types of interactive quiz and their marketing benefits

One of the advantages of creating an interactive quiz (other than collecting first-party and zero-party data) is the possibility of choosing from a wide range of formats and game mechanics. Depending on your audience and your objectives, you can turn to :

Personality quizzes for collecting and activating first-party data

Already well known to users, the personality test is engaging because we are naturally attracted by the prospect of finding out more about ourselves or those close to us. This format, applied to marketing games, can be used, for example, to discover the product preferences of your audience and optimise your retargeting.

The prediction game to engage a fan base

In the run-up to a major sporting event, an interactive prediction quiz is a highly effective way of boosting community involvement. The excitement generated when the results are revealed and the chance to win prizes encourages the commitment of prospects and brand customers alike.

The same applies to other interactive quizzes such as the Blind test (or music quiz), but this time in the world of music.

In this way, semantic targeting offers a more subtle and precise approach to reaching users interested in a specific subject, while preserving the confidentiality of their data.

Surveys to gather additional information about your audience

It is also possible to create an interactive survey-type quiz to collect qualitative data on its customers and better understand their needs and preferences. Rather than a simple MCQ or personality test, the questions in this online quiz will relate to the buying habits, preferences or aspirations of a segment of consumers.

The company can then use the first-party data collected to optimise its advertising campaigns, improve or adapt its product/service offering, or strengthen the commitment of its community. And more, this gamification mechanism allows you to improve the qualification of your prospects and the satisfaction of your customers without having to use a traditional form.

Our tips for a successful interactive quiz

Ready to create an interactive online quiz? Here are the steps to follow to ensure its success:

  1. Identify the objective of your interactive quiz (to provide online entertainment for your audience or to collect data)
  2. Choose the subject of your quiz (a particular product, the history of your brand, a personality test);
  3. Draft intriguing and hard-hitting interactive quiz questions to keep participants engaged and arouse their curiosity;
  4. Apply a points system to each question in the interactive online quiz;
  5. Define the possible results once the quiz has been completed and any rewards based on these results.

Do you need help creating an interactive online quiz around your brand universe? Discover all our quiz mechanics as well as our different design options and choose the ones best suited to your marketing campaign.

Black Friday marketing: 6 tips for better conversion

Black Friday marketing: 6 tips for better conversion

by | Apr 14, 2025 | Audience engagement, Conversion

Black Friday, that long-awaited meeting with your customers, is just around the corner. Are you looking to attract more visitors to your digital ecosystem? Do you want to boost your sales in the run-up to Christmas? In this article, we’ll explore how to incorporate gamification into Black Friday marketing campaigns.

We’ll also give you seven essential tips for successful Black Friday marketing actions. Find out how to turn this time of year into an exceptional growth opportunity.

SUMMARY

Why set up a Black Friday marketing campaign?

To begin with, let’s take a brief look at the history of Black Friday. Born in the United States, this day marks the start of the end-of-year shopping season. It takes place the day after Thanksgiving, with massive offers and discounts. Black Friday is a massive phenomenon in its native country, with 9 billion spent in the United States today.

However, over the years, Black Friday has evolved far beyond being just a day of sales for our American neighbours. It has become a global event, a date that consumers mark in capital letters in their diaries. It’s more than just a tradition; it’s become an institution.

Black Friday marketing is a must. It’s a time when consumers are keen to spend, look for deals and explore new brands. It’s the perfect time for businesses to stand out from the crowd and build strong relationships with their customers in the run-up to the festive season.

purchasing power gamification adictiz

What are the objectives of Black Friday marketing?

Black Friday can be an opportunity to :

  • Develop brand awareness: Taking advantage of the increased attention generated by Black Friday can be an opportunity for businesses to raise their profile. Whether you’re a small start-up or a large retailer, this period offers invaluable visibility.
  • Increase sales: Consumers are on the lookout for exceptional offers. By offering attractive discounts, sales can be significantly boosted.
  • Building customer loyalty: Offering exclusive benefits to loyal customers during this period can strengthen their attachment to your brand. They’ll feel privileged and be more likely to come back.
  • Collect valuable first-party data: It’s also a good time to collect customer data. The information obtained can be used in future marketing campaigns.

Tip 1: Black Friday marketing: the gamification option?

Gamification involves integrating fun elements into marketing strategies and making the customer experience more interactive. This can take the form of online games, competitions or challenges.

For example, it is possible to launch a competition where customers can win discounts or products by sharing their shopping experiences.. Cette approche ludique permet d’augmenter l’engagement des clients et les incite à revenir pour en savoir plus sur les offres proposées.

Tip 2: Strategic data collection

Data collection is a key element of any successful marketing campaign. Take advantage of Black Friday to obtain valuable information about your customers. Ask them to sign up to your newsletter or fill in questionnaires in exchange for exclusive benefits.

The Quizzes and personality tests are relevant examples of data collection strategies. They encourage the collection of first-party data without making the form too cumbersome. Not only do they allow you to get to know your customer base better, but they also direct you towards products that correspond to each individual’s needs.

Tip 3: Personalise your offers

Personalisation remains crucial to increasing conversions. It is interesting to use the data collected to propose tailor-made offers. Send targeted e-mails based on past purchasing preferences, recently consulted products, or behaviour on your site, makes customers feel valued. They’ll be happy to come back again.

Tip 4: Harness the power of partnerships and sponsorships

Collaborating with other companies or brands can be a powerful way of increasing the visibility of Black Friday marketing campaigns. When considering partnerships, it’s important to look for companies or brands whose target customers are a good match. Together, it is possible to propose joint offers that include special promotions for the Black Friday period. This approach also opens the door to a wider customer base without significantly increasing advertising costs.

In addition, partnerships with influencers, including micro-influencers, including micro-influencers, is a strategy that should be seriously considered. They offer increased visibility for products or services, while reaching an audience that is already interested in the brand universe. By creating partnerships with influencers, you open the door to a whole new base of leads, which can greatly enrich your data collection during Black Friday.

Tip 5: Master the art of teasing

The event is no longer limited to a single day. Consumers are looking for offers in advance, planning their purchases. To make the most of this trend, master the art of teasing.

The art of teasing is to play on anticipation by sharing glimpses of future products. It’s also about launching social networking accounts. By offering exclusive benefits to subscribers, such as early access to promotions, to encourage the public to become more involved.

By adopting this approach, a buzz is created around the brand, generating enthusiasm among customers and prospects even before the start of Black Friday.

Tip 6: Capitalise on social networks

To maximise your ROI, it’s vital to have an optimal distribution strategy on social networks. During Black Friday, leveraging the sharing and virality of the networks can be a powerful way of boosting brand awareness and increasing conversion rates. On Facebook or Tiktok, content needs to be carefully crafted and consistent with the brand. A media coverage system can be put in place to give campaigns every chance of achieving their objectives.

Conclusion

In conclusion, Black Friday offers countless opportunities to achieve your marketing objectives. Gamification allows you to engage your audience and collect first-party data. And by personalising offers, customer relations can be strengthened. Finally, social networks and the media coverage of Black Friday marketing campaigns offer the opportunity to maximise conversion even more effectively.

Planning a Black Friday campaign? Discover our different game mechanics and customise your marketing campaign!