What is Marketing Gamification?

Marketing Gamification is the application of game mechanics (challenges, rewards) to marketing objectives.

How can I improve my marketing performance with Adictiz?

Adictiz allows you to improve your performance by turning engagement into measurable data.

Where can I publish my Adictiz campaigns?

Our campaigns are responsive and omnichannel.

Can I create campaigns without technical skills?

Yes. Our no-code Builder is designed to provide marketing teams with full autonomy.

Is the Adictiz platform GDPR-compliant and secure?

Absolutely. Adictiz is designed to ensure GDPR compliance and maximum security for your data.

Does the Adictiz solution offer support?

Yes. In addition to the included technical support, we offer different levels of guidance from our experts. This includes project management assistance, strategic advice, and access to our Creation Studio Service to develop custom game mechanics or optimize the distribution of your campaigns.

Archives des Animation

4 Halloween marketing campaign ideas to boost your visibility

by Agnes Constant | Aug 19, 2025 | Animation, Captivate the audience, Non classifié(e)

Halloween has become an unmissable highlight for brands wishing to boost their communications and increase their visibility. Last year, spending on the holiday in France reached some 300 million euros, marking a 5% increase on the previous year. This trend testifies to the growing enthusiasm of the French for Halloween, with some 40% of them taking an active part in the festivities.

This holiday, once seen as purely commercial, has been transformed into a moment of sharing and conviviality, offering companies the opportunity to connect with their audience in a fun and original way. Brands can reinforce their image by offering engaging and entertaining Halloween experiences.

In this article, we explore the value of gamification in capturing consumers’ attention and actively engaging them. We’ll also share four examples of relevant marketing games to boost your Halloween communications.

SUMMARY

Halloween, a key moment to engage your audience with fun mechanisms
4 examples of marketing games to boost your Halloween communications

Halloween, a key moment to engage your audience with fun mechanisms

Halloween is a strategic moment in an already busy marketing calendar, especially during the crucial fourth half of the year. It’s a time when brands redouble their efforts to capture the attention of an over-solicited public – and that’s precisely where gamification comes in.

The interactive, immersive nature of the game fits perfectly with the fantastic, offbeat world of Halloween. It allows us to create original, engaging and memorable experiences, totally in keeping with the festive atmosphere. Rather than blending into the mass of classic promotional campaigns, brands that rely on playful mechanics succeed in standing out from the crowd and forging a stronger bond with their audience, eager for unique experiences and the rewards on offer.

Gamification also offers great flexibility. It can be used to boost brand awareness, collect qualified data, generate traffic in-store or on an e-commerce site, or stimulate sales via prizes or discount vouchers. In short, it’s a powerful lever for achieving business objectives in the run-up to the festive season.

4 examples of marketing games to boost your Halloween communications

Brands communicating on Halloween can therefore target different strategic objectives, particularly in the run-up to other major commercial holidays such as Black Friday and Christmas. To capitalize on the strategic leverage of gamification, it’s important to clearly identify the results you want to achieve. Based on these key KPIs, companies can then choose the right mechanics to share with their audience and fine-tune their Halloween marketing strategy.

1. Develop your reputation

Halloween is a particularly interesting commercial holiday for brands wishing to reach a wider audience. By surfing the graphic universe of Halloween and offering experiences linked to this special time, they can capture the attention of new audiences and boost their visibility.

Which marketing game to choose?

Score-based modules (such as Flappy or Rattrape tout) are simple, addictive and viral. They are therefore ideal for capturing a wide audience, including users who are not yet familiar with the brand. The gameplay, based on repetition and challenge, encourages sharing and organic distribution, maximizing the brand’s visibility on social networks.

Practical tips

Offer attractive prizes (e.g. high-tech prizes, gift cards, flagship products) to maximize participation.
Adapt the design to the world of Halloween: dark backgrounds, pumpkin or bat-shaped obstacles, spooky music.
Integrate storytelling elements to immerse the user in the party atmosphere.
Broadcast the campaign on social networks with a dedicated hashtag to encourage virality.

Example : Sowee set up a campaign during Halloween to reinforce its positioning as a Smart Home player, while developing its brand awareness. The operation recruited qualified leads, in particular encouraging newsletter sign-ups. The campaign, supported by a Flappy game in Halloween colors, also played a key role in increasing traffic to Sowee.fr.

2. Collect new leads

Halloween represents an excellent opportunity to enrich your customer database in a fun, non-intrusive way. Through engaging game mechanics, brands can encourage participants to sign up for their newsletter, give their consent to receive communications (opt-in), or share valuable information about their preferences and purchasing habits.

Which marketing game to choose?

Instant Win is based on the mechanics of chance, with immediate gratification. It’s the perfect way to capture attention quickly and encourage users to share their personal data in a bid to win rewards.

Practical tips:

Integrate an optimized entry form before revealing whether the player has won.
Add an animation or visual surprise in the event of a win, to reinforce the positive emotion.
Set up post-participation email follow-ups to convert the leads collected.

3. Generate traffic

Halloween is also an ideal time to generate traffic, whether in a physical store or on an e-commerce site. Gamified campaigns, playing on curiosity and the desire to win, encourage consumers to visit the point of sale or key pages of the site.

Recommended mechanic: Object hunt
With this mechanic, the player has to find items hidden in a setting, which encourages him to navigate between several pages of a site or explore all the shelves of a physical store.

Practical tips:

Hide objects on strategic pages of your site to encourage visitors to view them (new products, bestsellers, high-margin categories).
Provide clues or aids to avoid frustration.
Couple the operation with a Google Ads campaign or push notifications to maximize traffic.

Gamification idea: A home decoration chain launches a “pumpkin hunt” on its website. Each day, a new pumpkin is hidden in a different product category. Players must find a total of 5 pumpkins to enter the final draw. The game is promoted on Facebook and via the newsletter, with a reward at stake: a complete Halloween decoration to be won.

4. Stimulate sales

Gamified communication around Halloween can also enable brands to trigger purchases in a natural and engaging way. By offering exclusive discounts, limited offers or gifts to be won via a marketing game, brands create a sense of urgency and encourage shoppers to go to the checkout or validate a basket.

Recommended mechanics: Wheel of fortune

The Wheel of Fortune ‘s appeal lies in its playfulness and randomness. As well as being easy to use, it can be used to offer discounts or strategic advantages to encourage purchases.

Practical tips:

Integrate the wheel as a pop-up on the website or in-store via QR code.
Offer rewards that trigger immediate purchases: discounts, free delivery, 2 for 1, etc.
Add a time limit to encourage quick purchases (e.g.: the code is valid for 48 hours).
Segment endowments according to purchasing profile or behavior for greater personalization.

Conclusion

Gamification is the strategic ally for your Halloween communications. It enables your brand to animate its audience by offering immersive experiences perfectly calibrated for this commercial highlight, and to reach the objectives it has set itself for the crucial end-of-year period. Discover our fun mechanisms and engage your audience for Halloween!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

Request a demo

Mother’s Day competition: 4 scenarios for your campaigns

by Audrey Edart | Apr 14, 2025 | Animation, Captivate the audience

Mother’s Day is a tradition that has been rigorously respected and perpetuated since childhood. This year, once again, all mothers are expecting a gesture from their children, often with the support of their spouses for the younger ones. According to a Yougov survey, 61% of French people think this is an important holiday. It’s the perfect opportunity for brands and chains to launch a competition to mark this commercial highlight and promote their flagship products!

There are 3 main reasons for consumers to take part in a promotional game on Mother’s Day:

Finding the perfect gift for their mum
Win an attractive prize to give away on the big day
Declare their love for their mother in a fun and original way

SUMMARY

A marketing game to pinpoint mums’ tastes and preferences
An instant prizes game to win the best Mother’s Day gift!
A creative competition to declare your love on Mother’s Day
Why not capitalise on Mother’s Day with a post-purchase game?

A marketing game to identify the tastes and preferences of mothers

On Mother’s Day, consumers give themselves around 2 weeks to find the ideal gift, and almost half make up their minds in 2-3 days at the last minute. This usually leads to a spike in sales, particularly online, with a growing proportion of mobile purchases.

Influence their buying habits by guiding them in their choice of the ideal gift using a marketing game! Children know their parents well enough to indicate their preferences.

The swiper, perfect for collecting user preferences

Help players find the perfect Mother’s Day gift by collecting their preferences, thanks to an easy-to-use and highly entertaining mechanic. Swiping right or left, depending on product preference, is as easy as child’s play. At the end of the journey, enter a Mother’s Day competition to win the selection.

Test the game

Personality tests are ideal for segmenting a database

With the personality test, players determine which profile their mother matches by answering a number of questions, and discover the most suitable products via a profile-based selection.

Playable-webpage-create-personality-test

Test the game

Shopping-list: a mechanism for gathering crucial information about products and services.

Players create their own special Mother’s Day wishlist from the brand’s products and submit it to a photo gallery, a simple way of generating user-generated content.

An instant win game to win the most beautiful Mother’s Day gift

Here, it’s important to choose the right equipment

Looking for something simple and effective? Instant-win games are a sure bet! The ideal way to reach a wide target quickly. Offer a particularly attractive prize for the occasion, or vouchers to spend on your site or at points of sale. Dress up your brand with festive branding via a One-Armed Bandit, a Scratch Game, a Wheel of Fortune or a Shuffler!

A creative competition to declare your love on Mother’s Day

Encourage your users to create their own content

Take advantage of the general craze to promote User Generated Content around your brand on this occasion. Photo, video or text competitions… encourage players to put themselves in the picture to wish Happy Mother’s Day in a fun, original and personalised way. It’s an excellent way of engaging users and developing your brand equity around a sacred holiday!

Why not capitalise on Mother’s Day with a post-purchase game?

Take advantage of this opportunity to generate in-store traffic

With a high level of purchase intent and an allocated budget, Mother’s Day always generates a spike in traffic and sales among the French. Take full advantage of the crowds to collect qualified data using a game. With Gatecode, encourage users to enter the code for their Mother’s Day gift and fill in a form to win a cash-back offer on their purchase, for example. A great way to collect leads and opt-ins!

Need some advice on how to prepare for the year’s upcoming highlights?

Contact our team

Mother’s Day: 3 examples of original marketing competitions

by Agnes Constant | Mar 18, 2025 | Animation, Captivate the audience

With the arrival of Spring and the return of fine weather, the French are looking forward to the May bank holidays, as well as Mother’s Day. This is a symbolic event and therefore a key moment on which brands can capitalise.

Mother’s Day marketing campaigns are a strategic way of raising visibility, stimulating a community and boosting sales. In this article, we share some ideas for Mother’s Day competitions based on the objectives to be achieved.

SUMMARY

Mother’s Day: a key commercial event for brands
1. Mother’s Day competitions to stimulate your community
2. A Mother’s Day sales promotion to engage customers
3. A marketing game to generate sales for Mother’s Day

Mother’s Day: a key commercial event for brands

Mother’s Day (which takes place on the last Sunday in May in France) is an event celebrated by more than 80% of French people. It’s a time to celebrate mothers and spend time with loved ones. It generates major spin-offs for brands. This is the second biggest marketing event in France in terms of gifts, just behind Christmas.

It has an impact on company sales and is a major boost to revenues. In France, the budget for Mother’s Day is 66 euros. Brands use this opportunity to showcase their products and services or share gift ideas with their customers.

Mother’s Day is an opportunity to communicate values. Retailers can share campaigns that will strengthen their brand image, raise their profile, increase their sales strengthen relationships with their audience.

Gamification to communicate around Mother’s Day

To stand out from the crowd at this major event, companies can engage their community with fun, interactive experiences. Gamified marketing, or the introduction of playable elements into campaigns, is a lever for capturing an audience’s attention.

Companies can turn to different marketing game formats. A photo contest can engage the community around a challenge while generating content (or UGC for User Generated Content) that the brand can share.

The sales promotions, in-store or online, enable you to :

Collecting data to understand customer expectations around Mother’s Day;
Share gift recommendations based on collected product preferences;
Generate sales by sharing incentives such as e-coupons, gift cards, etc.
Build loyalty among the leads generated by collecting opt-ins so that they can be retargeted throughout the year.

Here are 3 examples of original interactive campaigns inspired by gamification, such as the Mother’s Day marketing campaign.

1. Mother’s Day competitions to stimulate your community

Mother’s Day is an opportunity to forge closer links with the community. The campaigns surrounding this special day are an opportunity to promote family values.

Brands can take advantage of Mother’s Day to create a close relationship with their audience. Using sales events to extend the time spent with the brand.

Example: Galeries Lafayette’s Mother’s Day game

For Mother’s Day, Galeries Lafayette have come up with a 100% winning One-Armed Bandit via a game terminal installed for 3 days in 6 shops in France. Results exceeded expectations, with above-average participation. The 1 minute 20 second game time demonstrated an interest in the animation, confirming the success of this campaign.

Galeries Lafayette Mother's Day terminal

Mother’s Day competition was available in mobile format via a QR code. This strategy increased the reach of the campaign. It made it possible to animate all the shops, with
a 100% winning concept. In addition, this co-branding operation made it possible to collect opt-ins for Galeries Lafayette and its partner brand, Rosemood.

Galeries Lafayette Mother's Day competitions

2. A Mother’s Day sales promotion to engage customers

To build customer loyalty, brands need to multiply the number of points of contact. Trade fairs are strategic in terms of engagement because they offer opportunities to connect with the audience.

For Mother’s Day, many people turn to social networks to find gift ideas. It’s a good idea to create a competition to engage prospects and customers and move them along the buying funnel.

Example: SFR’s Mother’s Day campaign

SFR’s Mother’s Day campaign in the Caribbean aimed to raise brand awareness by engaging its audience. The mechanics Match 3 was a resounding success, boosted by Adictiz Ads media coverage. Participants were highly engaged, spending an average of 11 minutes on the game per user.

3. A marketing game to generate sales for Mother’s Day

Finally, Mother’s Day is an opportunity to encourage consumers to buy their gifts. The competition is a tool for generating sales, as it allows you to share attractive incentives (vouchers, discounts, free products, etc.) with your customers.

Gamification makes it easier to personalise recommendations by offering retailers methods of collecting product preferences.Via mechanisms such as Swiper or Gift Finder. Brands will be able to offer customised gift guides that are effective in generating conversions.

Example: Galeries Lafayette’s Mother’s Day marketing campaign

To mark the occasion, Les Galeries Lafayette offered its customers the chance to win gift cards. This instant win strategy ( the Pinata) has enabled us to collect qualified leads and boost conversions.

This strategy, based on encouraging purchases, was based on an end page that directed users to offers, while encouraging them to use the gift card on the merchant site.

Galeries Lafayette - Mother's Day Piñata

Conclusion

Stand out from the crowd this Mother’s Day by offering your prospects and customers the chance to take part in a competition. Thanks to our 100% customisable mechanics, you’ll be able to capture buyers’ attention and move them up your sales funnel!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

Request a demo