by Audrey Edart | Jul 9, 2026
Scratch-off
Place de la Gare
Accelerating account creation
and CRM acquisition through gamification
Scratch-off
Place de la gare
Accelerating account creation through gamification
Place de la Gare is launching its “Great Chocolate Mission Game” digital campaign featuring interactive scratch cards. With a smooth sign in flow via SSO, this mechanism combines customer loyalty — through attractive prizes — and CRM performance. The operation has established itself as a powerful lever for converting the audience into an engaged member base.
With a smooth sign in flow via SSO, this mechanism combines customer loyalty and CRM performance. The operation has established itself as a powerful lever for converting the audience into an engaged member base.
rate of new enrolled members
The objectives of the gaming campaign
For Place de la Gare, gamification reinvents the digital touchpoint. By connecting gaming to the registration process, the brand turns a simple feature into an ultra smooth onboarding gateway for its community, focused on three key objectives:
Profile generation: converting the audience on a massive scale into registered users, with a major impact of 85% new members enrolled.
Streamlined process: maximizing data capture through the simplicity and speed of SSO identification.
Community engagement: boosting interaction and rewarding loyalty with targeted prizes.
The objectives of the gaming campaign
For Place de la Gare, gamification reinvents the digital touchpoint. By connecting gaming to the registration process, the brand turns a simple feature into an ultra smooth onboarding gateway for its community:
Profile generation: converting the audience on a massive scale into registered users, with a major impact of 85% new members enrolled.
Streamlined process: maximizing data capture through the simplicity and speed of SSO identification.
Community engagement: Boosting interaction and rewarding loyalty with targeted prizes.
Test the mobile version
of the game by scanning
the QR code
3
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
by Audrey Edart | Jul 9, 2026
Major sports event: promoting the region through gamification
Major sports event: promoting the region through gamification
On the occasion of the Tour de France, the Hauts-de-France region launched an immersive arcade game based on an Outrun mechanic. Designed to surf on the popularity of this event, this interactive experience successfully captivated users and maximized database profiling.
On the occasion of the Tour de France, the Hauts-de-France region launched an immersive arcade game based on an Outrun mechanic. Designed to surf on the popularity of this event, this interactive experience successfully captivated users and maximized database profiling.
The objectives of the gaming campaign
For Hauts-de-France, gamification is a powerful driver for territorial engagement and data acquisition. By embedding entertainment into a major popular event, the region turns public curiosity into a lasting relationship across three strategic pillars:
Record audience conversion: turning visitors into engaged participants
Profiling: sustainably enriching the contact database
Repeat engagement: Generating strong attachment to the experience with an average of 2.6 games played per user
The objectives of the gaming campaign
For Hauts-de-France, gamification is a powerful driver for territorial engagement and data acquisition. By embedding entertainment into a major popular event, the region turns public curiosity into a lasting relationship across three strategic pillars:
Record audience conversion: turning visitors into engaged participants through an exceptional conversion rate
Profiling: sustainably enriching the contact database
Repeat engagement: generating strong attachment to the experience with an average of 2.6 games played per user
Test the mobile version
of the game by scanning
the QR code
3
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
by Audrey Edart | Jul 9, 2026
Boosting conversion and acquisition through gamification
Boosting conversion and acquisition through gamification
Sephora boosts its web traffic and online sales through an interactive campaign based on catch them all mechanics. By combining playful engagement with the strategic distribution of promo codes, this high-performing activation established itself as a powerful engine for immediate conversion, driving exceptional revenue.
Sephora boosts its online sales through an interactive campaign based on catch them all mechanics. Through the strategic distribution of promo codes, this high-performing activation established itself as a powerful conversion engine, driving exceptional revenue.
in revenue generated by the game
The objectives of the gaming campaign
At Sephora, gamification goes beyond simple entertainment to become a true driver of growth and conversion. The brand transforms every interaction into a concrete business opportunity:
Sales acceleration: driving immediate purchases by converting over 2,400 orders.
Revenue generation: maximizing campaign ROI by creating an exceptional peak in sales activity.
CRM: monetizing long-term engagement through lead acquisition
The objectives of the gaming campaign
At Sephora, gamification goes beyond simple entertainment to become a true driver of growth and conversion. Thanks to this interactive activation, the brand transforms every interaction into a concrete business opportunity built around three strategic pillars:
Sales acceleration: driving immediate purchases by converting over 2,400 direct orders.
Revenue generation: maximizing campaign ROI by creating an exceptional peak in sales activity.
CRM: monetizing long-term engagement through the acquisition of 10.9k highly qualified new leads (72.8% opt-in rate).
Test the mobile version
of the game by scanning
the QR code
3
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
