by Audrey Edart | Jul 9, 2026
Engaging loyalty program members
Engaging loyalty program members
Eurotunnel reinvigorates its community through a campaign based on Match 3 mechanics. Designed to create a recurring touchpoint, this activation combined instant win prizes with an exclusive sweepstakes reserved for LeShuttle Freight Club members.
Eurotunnel reinvigorates its community through a campaign based on Match 3 mechanics. Designed to create a recurring touchpoint, this activation combined instant win prizes with an exclusive sweepstakes reserved for LeShuttle Freight Club members.
Games played per participant
conversion (visitors to registered members)
The objectives of the gaming campaign
Eurotunnel uses gamification as a powerful engagement driver for its loyalty program. By rewarding regular interaction, the brand strengthens member attachment to the LeShuttle Freight Club through three strategic pillars:
Club recruitment: massively converting visitors into registered members
Retention: establishing recurrence with an average of 3.5 games played per participant
Community engagement: captivating the audience over the long term
The objectives of the gaming campaign
Eurotunnel uses gamification as a powerful engagement driver for its loyalty program. By rewarding regular interaction, the brand strengthens member attachment to the LeShuttle Freight Club through three strategic pillars:
Club recruitment: massively converting visitors into registered members with a 42.1% conversion rate
Retention: establishing recurrence with an average of 3.5 games played per participant.
Community engagement: captivating the audience over the long term with an average playtime of over 8 minutes per session
Test the mobile version
of the game by scanning
the QR code
3
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
by Audrey Edart | Jul 9, 2026
Case study
Hugo Publishing
Literary launch:
awareness and acquisition through gamification.
Case study
Hugo Publishing
Literary launch: boosting acquisition through gamification
Hugo Publishing orchestrates the event launch of Morgane Moncomble’s new novel, La Révolte de la Reine, through a captivating interactive game based on Glutton mechanics. By fully immersing itself in the author’s universe, this highly immersive campaign sparked massive enthusiasm among her community, turning readers’ passion into a powerful driver for visibility and data acquisition.
Hugo Publishing orchestrates the event launch of Morgane Moncomble’s new novel, through a captivating interactive game based on Glutton mechanics. By fully immersing itself in the author’s universe, this highly immersive campaign sparked massive enthusiasm among her community.
The objectives of the gaming campaign
For Hugo Publishing: gamification is not limited to entertainment, it is a strategic driver of performance and editorial reach.
Awareness: offering maximum visibility for the book launch to the general public.
Engagement: creating an interactive and memorable event inspired by Morgane Moncomble’s universe.
Data acquisition: enriching the CRM database and optimizing future communication campaigns.
The objectives of the gaming campaign
For Hugo Publishing, gamification is not limited to entertainment, it is a driver of performance and editorial reach. By leveraging play, the publishing house transforms fan enthusiasm into concrete results through three major pillars.
Awareness: offering maximum visibility for the launch of La Révolte de la Reine to the general public.
Community engagement: creating an interactive and memorable event inspired by Morgane Moncomble’s universe.
Data acquisition: capturing new leads to enrich the CRM database and optimize future communication campaigns.
Test the mobile version
of the game by scanning
the QR code
3
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
by Audrey Edart | Jun 18, 2026
Combining summer gamification, ultra-engagement
and massive conversion
Combining summer gamification, ultra-engagement
and massive conversion
BZB boosts its summer traffic and data acquisition through its “Summer Explorer” Mystery Word game, turning gamification into a powerful driver of immediate conversion. By combining the appeal of a major sweepstakes with the efficiency of massive instant win prizes, this high performance campaign maximized sales thanks to an exceptional conversion rate.
BZB boosts its summer traffic and data acquisition through its “Summer Explorer” Mystery Word game, turning gamification into a powerful driver of immediate conversion.
The objectives of the gaming campaign
By integrating a mystery word game at the heart of its customer journey, the brand transformed a simple shopping visit into an interactive and immersive experience:
Retention: extending session duration and maximizing user interaction through an immersive experience.
Community management: creating a fun and memorable touchpoint with its audience around a strong summer concept.
Drive-to-catalog : Leveraging player attention to showcase new collection arrivals and drive purchase intent.
The objectives of the gaming campaign
By integrating a mystery word game at the heart of its customer journey, the brand transformed a simple shopping visit into an interactive and immersive experience:
Retention: extending session duration and maximizing user interaction through an immersive experience.
Community management: creating a fun and memorable touchpoint with its audience around a strong summer concept.
Drive-to-catalog: Leveraging player attention to showcase new collection arrivals and drive purchase intent.
Test the mobile version
of the game by scanning
the QR code
3
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
