Case study Sephora
Boosting conversion and acquisition through gamification
Case study Sephora
Boosting conversion and acquisition through gamification
Sephora boosts its web traffic and online sales through an interactive campaign based on catch them all mechanics. By combining playful engagement with the strategic distribution of promo codes, this high-performing activation established itself as a powerful engine for immediate conversion, driving exceptional revenue.
Sephora boosts its online sales through an interactive campaign based on catch them all mechanics. Through the strategic distribution of promo codes, this high-performing activation established itself as a powerful conversion engine, driving exceptional revenue.
in revenue generated by the game
Games played
The objectives of the gaming campaign
Sales acceleration: driving immediate purchases by converting over 2,400 orders.
Revenue generation: maximizing campaign ROI by creating an exceptional peak in sales activity.
CRM: monetizing long-term engagement through lead acquisition
The objectives of the gaming campaign
At Sephora, gamification goes beyond simple entertainment to become a true driver of growth and conversion. Thanks to this interactive activation, the brand transforms every interaction into a concrete business opportunity built around three strategic pillars:
Sales acceleration: driving immediate purchases by converting over 2,400 direct orders.
Revenue generation: maximizing campaign ROI by creating an exceptional peak in sales activity.
CRM: monetizing long-term engagement through the acquisition of 10.9k highly qualified new leads (72.8% opt-in rate).
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