Case study Kiabi
CRM visibility and lead generation: captivate the audience and expand the opt-in database
Case study Kiabi
CRM visibility and lead generation: captivate the audience and expand the opt-in database
For the Back to School season, Kiabi Switzerland rolled out an engaging interactive campaign built around a Match 3 mechanic. Combining an attractive prize draw (free shopping sprees, gift vouchers, complete outfits) with a targeted media strategy, this initiative boosted brand awareness across the Swiss market while driving qualified traffic to the ecommerce website. A high performing campaign that successfully turned participant engagement into a powerful CRM acquisition driver.
For the Back to School season, Kiabi Switzerland rolled out an engaging interactive campaign built around a Match 3 mechanic. Combining an attractive prize draw (free shopping sprees, gift vouchers, complete outfits) with a targeted media strategy, this initiative boosted brand awareness across the Swiss market while driving qualified traffic to the ecommerce website. A high performing campaign that successfully turned participant engagement into a powerful CRM acquisition driver./p>
Games played per participant
Social ads impressions
opt-in rate
The objectives of the gaming campaign
Qualified lead generation: enrich the web and store database with an impressive 57% opt in rate across all registrants
E-commerce conversion and traffic: redirect the engaged audience to the Kiabi Switzerland website.
Brand awareness and recurring engagement: boost brand visibility in Switzerland through strong gaming participation (2.2 games played per participant)
The objectives of the gaming campaign
For Kiabi Switzerland, gamification goes beyond mere entertainment to become a genuine driver of acquisition and brand awareness. By aligning the gaming experience with a major commercial highlight, the brand converts user curiosity into long term CRM value through three strategic pillars:
Qualified lead generation: enrich the web and store database with an impressive 57% opt in rate across all registrants.
E-commerce conversion and traffic: redirect the engaged audience to the Kiabi Switzerland website.
Brand awareness and recurring engagement: boost brand visibility in Switzerland through strong gaming participation (2.2 games played per participant).
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