International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Today, marketing feels like a delicate balancing act. BPI France highlights the need to strike the right balance between automation and human connection, technical expertise and authentic storytelling. At the same time, investments are soaring: according to Kantar, 81...
In the retail industry, every visit counts and margins leave no room for error. Fierce competition, constant promotions, and volatile customers increase the pressure on companies in the sector. Retailers must step up their efforts to drive football, convert at...
The sports entertainment sector faces fierce competition for attention. Every day, consumers are exposed to more than 1,200 advertising messages. In this saturated landscape, traditional banners cause real ad fatigue. Sports organizations must reinvent the way they...
The smartphone has become the primary daily touchpoint. In 2024, the world counted over 5.6 billion d'utilisateurs unique mobile users. This channel now represents nearly 70% of the global population. Yet, capturing and holding attention on smartphones remains a...
Third-party cookies are gradually disappearing. Ad tracking is becoming increasingly strict. In this context, collecting qualified first-party data is essential. Yet standard collection methods are wearing users out. Ad fatigue is frequently discussed. Beyond three...
Events are an extremely powerful marketing lever for capturing attention and building connections. In fact, 80.4% of organizers declare that in person events are their most impactful marketing channel. For a brand, the challenge goes beyond on site entertainment. You...
In the daily routine of a marketing team, designing a gamified campaign is often a logistical challenge. Between brainstorming original ideas, strictly adhering to brand guidelines, and inevitable back and forth with the creative studio, launch timelines easily...
In the fashion industry, capturing attention is becoming a real challenge. Indeed, consumers are bombarded from all sides, so brands need to stand out. They can thus create immersive experiences that connect with their audience while maintaining a premium positioning....
A marketing contest, like any game, follows rules. But these do not only apply to participants: brands must also comply with strict contest regulations. Thus, omitting a required notice, neglecting consent, or collecting data without a clear framework can lead to...
Co-registration consists of offering a person the opportunity to subscribe to a brand's content while they are signing up for another's mailing list. Thus, this system allows companies to generate new qualified contacts without direct advertising costs. It is...
On April 14, 2026, the CNIL published a major recommendation. It reshakes emailing and direct marketing practices. Email open tracking pixels are now subject to the same legal framework as cookies. They are also called "spy pixels" or "tracking pixels". This change...
Traditional loyalty programs are no longer enough. Simply accumulating points after a purchase no longer captures Generation Z's attention. For a fashion retailer like BZB, the current challenge is clear. A daily, interactive, and memorable relationship with its...
Faced with increasingly demanding patients and a system in flux, healthcare players must reinvent their engagement levers. What if gaming were one of the keys to activating, involving, and building loyalty. Mutual insurance companies, laboratories, parapharmacy...
Applied to personalized marketing, artificial intelligence transforms raw data into actionable profiles. Quizzes, tests, or games with rewards effectively allow for the collection of diverse first party data: closed ended responses, verbatims, images… Through semantic...
Collecting emails or qualifying your database is becoming a real challenge in an GDPR context. Between consent, retention periods and transparency, marketers have to juggle regulatory compliance and business performance. Fortunately, the two are not mutually...