International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Long perceived as targeting a young audience, gamification in marketing is still subject to stereotypes. Yet, marketing campaigns that include interactive elements see an increase in user engagement of 100 to 150 % compared to traditional approaches. A figure that...
Back to school is a crucial time for brands. Everyone wants to capture the attention of consumers, but only those with the right marketing strategy will stand out from the crowd! With budgets back in hand, new purchasing intentions and the start of the sprint towards...
Online consumer spending grew significantly, reaching 43.1 billion euros, this represents an increase of 12% on the previous year. Given this dynamic, it is essential for companies to attract users to their website or application. That's the whole point of a...
In a particularly dynamic French tourism market (100M tourists), the competitiveness of a brand or chain depends on its ability to maintain a continuous link with its visitors, well beyond the visit itself. Faced with a seasonality and fundamental challenges - animal...
Attention time has become a central issue in digital marketing. Faced with advertising saturation, capturing and retaining a user's attention determines the effectiveness of campaigns. This article explores interactive levers, including gamification, to extend this...
Maintaining and re-engaging existing customers has a significant impact on profitability. Reactivating a dormant customer is much less expensive than acquiring a new one, up to 5 to 7 times less, according to some studies. Furthermore, increasing the retention rate by...
Today, consumers place less credit in brand advertising. Before making a purchase, they primarily seek the opinions of their peers. A potential customer hesitating between two products will thus consult online reviews before making their decision. Collecting customer...
Traditional loyalty programs struggle to maintain long-term customer engagement. Forgotten cards, unused points. Consumers are active in only 7 of the 17 loyalty programs they join. To counter this growing indifference, brands must reinvent their approach to turn...
With the arrival of spring and the return of sunny days, the French are looking forward to the long weekends in May, as well as Mother's Day. It is a symbolic event and therefore a key moment on which brands can capitalise. Mother's Day marketing campaigns are a...
It's becoming increasingly complex for brands to capture and hold consumers' attention. They need to innovate to stand out from the crowd and offer original marketing formats. Online quizzes are a great way to boost communication campaigns, generate qualified leads,...
Mother's Day represents an essential commercial peak. Every brand can position themselves for this family-oriented event, whether they operate in beauty, fashion, food, or services. This annual event boosts visibility among a new, more family-oriented audience. It...
The World Cup represents an unmissable marketing opportunity. Even brands far removed from the sports world can capitalize on this global event. 5 billion people engaged during the 2022 edition, with 93.6 million social media posts and 5.95 billion interactions. It is...
L'attention est la monnaie la plus rare du web. En 2025, alors que l'IA générative sature les flux de contenus statiques, la publicité jouable (ou playable ads) s'impose comme l'arme ultime pour engager une audience de plus en plus volatile. Plus qu'un simple...
Easter is more than just an egg hunt: it is a key moment to build a bridge between brands and their audiences. This period, at the intersection of spring renewal and family gatherings, offers the perfect opportunity to capture attention, reactivate leads and boost...
Marketing consent is no longer just a checkbox. It has become a strategic issue, closely monitored by the authorities and which can be very costly for companies. In France, the largest fine reached 50 millions euros. This context is driving brands to rethink how they...