International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Maintaining and re-engaging existing customers has a significant impact on profitability. Reactivating a dormant customer is much less expensive than acquiring a new one, up to 5 to 7 times less, according to some studies. Furthermore, increasing the retention rate by...
Today, consumers place less credit in brand advertising. Before making a purchase, they primarily seek the opinions of their peers. A potential customer hesitating between two products will thus consult online reviews before making their decision. Collecting customer...
Traditional loyalty programs struggle to maintain long-term customer engagement. Forgotten cards, unused points. Consumers are active in only 7 of the 17 loyalty programs they join. To counter this growing indifference, brands must reinvent their approach to turn...
With the arrival of spring and the return of sunny days, the French are looking forward to the long weekends in May, as well as Mother's Day. It is a symbolic event and therefore a key moment on which brands can capitalise. Mother's Day marketing campaigns are a...
It's becoming increasingly complex for brands to capture and hold consumers' attention. They need to innovate to stand out from the crowd and offer original marketing formats. Online quizzes are a great way to boost communication campaigns, generate qualified leads,...
Mother's Day represents an essential commercial peak. Every brand can position themselves for this family-oriented event, whether they operate in beauty, fashion, food, or services. This annual event boosts visibility among a new, more family-oriented audience. It...
The World Cup represents an unmissable marketing opportunity. Even brands far removed from the sports world can capitalize on this global event. 5 billion people engaged during the 2022 edition, with 93.6 million social media posts and 5.95 billion interactions. It is...
L'attention est la monnaie la plus rare du web. En 2025, alors que l'IA générative sature les flux de contenus statiques, la publicité jouable (ou playable ads) s'impose comme l'arme ultime pour engager une audience de plus en plus volatile. Plus qu'un simple...
Easter is more than just an egg hunt: it is a key moment to build a bridge between brands and their audiences. This period, at the intersection of spring renewal and family gatherings, offers the perfect opportunity to capture attention, reactivate leads and boost...
Marketing consent is no longer just a checkbox. It has become a strategic issue, closely monitored by the authorities and which can be very costly for companies. In France, the largest fine reached 50 millions euros. This context is driving brands to rethink how they...
The hotel industry has been transformed. Travelers no longer settle for just a comfortable room: they want immersion, local culture, and unique memories. This shift, accelerated post-pandemic, is forcing establishments to rethink how they attract and retain guests....
With the surge of Artificial Intelligence and changing consumer expectations, marketing practices are evolving faster than ever. To stay competitive, it is now essential to anticipate these shifts and follow the 2026 marketing trends. This article reviews the new best...
Knowing your customers better means selling more effectively. But with the gradual disappearance of third-party cookies, data collection is becoming a real challenge. To feed their CRM with relevant insights, brands can rely on two complementary allies: gamification,...
Valentine’s Day remains a strategic occasion for all brands, even beyond traditional industries. Each campaign offers a unique opportunity to generate leads, boost conversions, and build customer loyalty. By creating engaging and inclusive experiences, brands can...
Health is a highly regulated field, sensitive, and sometimes taboo. Certain topics are delicate or complex to address. Prevention campaigns also have to engage diverse audiences, who are often difficult to reach. To capture attention in prevention campaigns, relying...