International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
In the fashion industry, capturing attention is becoming a real challenge. Indeed, consumers are bombarded from all sides, so brands need to stand out. They can thus create immersive experiences that connect with their audience while maintaining a premium positioning....
A marketing contest, like any game, follows rules. But these do not only apply to participants: brands must also comply with strict contest regulations. Thus, omitting a required notice, neglecting consent, or collecting data without a clear framework can lead to...
Co-registration consists of offering a person the opportunity to subscribe to a brand's content while they are signing up for another's mailing list. Thus, this system allows companies to generate new qualified contacts without direct advertising costs. It is...
On April 14, 2026, the CNIL published a major recommendation. It reshakes emailing and direct marketing practices. Email open tracking pixels are now subject to the same legal framework as cookies. They are also called "spy pixels" or "tracking pixels". This change...
Traditional loyalty programs are no longer enough. Simply accumulating points after a purchase no longer captures Generation Z's attention. For a fashion retailer like BZB, the current challenge is clear. A daily, interactive, and memorable relationship with its...
Faced with increasingly demanding patients and a system in flux, healthcare players must reinvent their engagement levers. What if gaming were one of the keys to activating, involving, and building loyalty. Mutual insurance companies, laboratories, parapharmacy...
Applied to personalized marketing, artificial intelligence transforms raw data into actionable profiles. Quizzes, tests, or games with rewards effectively allow for the collection of diverse first party data: closed ended responses, verbatims, images… Through semantic...
Collecting emails or qualifying your database is becoming a real challenge in an GDPR context. Between consent, retention periods and transparency, marketers have to juggle regulatory compliance and business performance. Fortunately, the two are not mutually...
Banking and insurance are evolving in a fast-changing environment. Between complex products, strict regulations and communications that are often perceived as austere. The relationship between brands and their customers remains difficult to energize. However, the...
Long perceived as targeting a young audience, gamification in marketing is still subject to stereotypes. Yet, marketing campaigns that include interactive elements see an increase in user engagement of 100 to 150 % compared to traditional approaches. A figure that...
Back to school is a crucial time for brands. Everyone wants to capture the attention of consumers, but only those with the right marketing strategy will stand out from the crowd! With budgets back in hand, new purchasing intentions and the start of the sprint towards...
Online consumer spending grew significantly, reaching 43.1 billion euros, this represents an increase of 12% on the previous year. Given this dynamic, it is essential for companies to attract users to their website or application. That's the whole point of a...
In a particularly dynamic French tourism market (100M tourists), the competitiveness of a brand or chain depends on its ability to maintain a continuous link with its visitors, well beyond the visit itself. Faced with a seasonality and fundamental challenges - animal...
Attention time has become a central issue in digital marketing. Faced with advertising saturation, capturing and retaining a user's attention determines the effectiveness of campaigns. This article explores interactive levers, including gamification, to extend this...
Maintaining and re-engaging existing customers has a significant impact on profitability. Reactivating a dormant customer is much less expensive than acquiring a new one, up to 5 to 7 times less, according to some studies. Furthermore, increasing the retention rate by...