by Audrey Edart | Mar 17, 2023
Reward your customers after purchase
Buy and Play or Proof of Purchase is the perfect bridge between the physical and digital worlds. This upload mechanic allows for the validation of a real world action (purchase, visit, discovery) to unlock access to a game or reward. It is the ultimate tool for transforming a simple receipt into a moment of customer loyalty.
Why launch a Buy and play
- Drive-to-store & Drive-to-web
- Proof of ownership
- Guaranteed conversion
Buy and Play or Proof of Purchase is the perfect bridge between the physical and digital worlds. This upload mechanic allows for the validation of a real world action (purchase, visit, discovery) to unlock access to a game or reward. It is the ultimate tool for transforming a simple receipt into a moment of customer loyalty.
Why launch a Buy and play?
- Drive-to-store & Drive-to-web: boost traffic at points of sale or on e-shops by conditioning participation on proof of purchase or visit
- Proof of ownership: engage your current customers by asking them to take a photo of their products to access exclusive benefits
- Guaranteed conversion: encourage immediate purchase with the promise of an instant win after the transaction
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Validation via upload: in various formats (JPG, PNG, PDF)
- Linked multi mechanics: connect proof of purchase to an Instant Win, a score based game, or a prize draw
- Compliance: manage the receipt of supporting documents via your interface
Visual personalization
- Customize the upload area and the capture instructions
- Playful transitions: create perfect visual continuity between the proof stage and the following game
Test the mobile version
of the game by scanning
the QR code
3
The Buy and Play module is a powerful solution for measuring the effectiveness of your marketing campaigns. By requiring proof of purchase, you directly link your gamification campaign to your revenue. Whether it involves scanning a receipt to scratch a virtual card or photographing a product to enter a prize draw, this mechanic rewards the customer after their purchase. It is a unique opportunity to collect valuable transactional data while providing a rewarding experience that encourages long term brand preference.
Buy and play is an upload module. Participants must prove they have completed an action (e.g. made an in store purchase) by uploading an image (JPG/PNG, GIF, SVG) or a document (PDF).
They can certify:
- Purchase via receipt upload
- Object ownership by means of a photo of the object concerned
- Locate the user at a precise point by uploading a photo of him or her in the expected situation
- The discovery of a clue hidden in a store by uploading a photo of the clue
Buy and Play campaigns examples
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
by Audrey Edart | Mar 16, 2023
Transform your proofs of purchase into exclusive access
The Gate Code mechanic acts as a digital vault for your marketing campaigns. It allows you to restrict access to a game or an offer exclusively to users who possess a unique code (receipt, QR code, barcode). It is the ideal tool to offer a VIP experience to your most engaged customers.
Why launch a Gate Code
- Ultra precise audience filtering
- Drive-to-store & web lever
- Rewarding exclusivity
The Gate Code mechanic acts as a digital vault for your marketing campaigns. It allows you to restrict access to a game or an offer exclusively to users who possess a unique code (receipt, QR code, barcode). It is the ideal tool to offer a VIP experience to your most engaged customers.
Why launch a Gate Code?
- Ultra precise audience filtering: target customers who have already made a purchase, increasing your conversion and loyalty rates
- Drive-to-store & web lever: encourage your customers to go to the store or your website to retrieve the provided access code
- Rewarding exclusivity: create a sense of privilege by offering access to hidden content only to those holding a magic key
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Code flexibility: import massive lists (up to 20 million)
- Strict access control: define the number of authorized uses
- Page protection: lock any stage of the game funnel
Visual personalization
- Personalize the entire entry page (wallpaper, text field, buttons) for immediate immersion
- Adapt the error and validation messages, as well as the success visuals
Test the mobile version
of the game by scanning
the QR code
3
The Gate Code is much more than a simple barrier: it is a value accelerator. By linking game access to a proof of purchase, you give a concrete and fun utility to your receipts or mailings. Coupled with the Adictiz emailing option, you can automate the sending of codes after a specific action, thus creating sophisticated loyalty scenarios. It is the ultimate mechanic for transforming a one-time transaction into a lasting and interactive customer relationship.
This technique is particularly useful for targeting customers who have already made a purchase, by creating an exclusive post purchase campaign. Customers are invited to enter the code provided through a medium (POS, website, email, or in store) to access the game and try to win a defined prize. By limiting access to a specific campaign or page, the gatecode also allows for filtering entries on a campaign and targeting a precise audience.
Gate code campaigns examples
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
