Buy and play, a post-purchase game

Upload your proof of purchase to access an instant win where you’ll discover a scratch card game with instant results.

La mécanique Buy and play est un module d’upload. Les participants doivent attester de la réalisation d’une action (ex: avoir réalisé un achat en boutique) par l’import d’une image (JPG/PNG, GIF, SVG) ou d’un document (PDF).

Ces derniers peuvent attester :

• D’un achat via l’upload d’un ticket de caisse
• De la propriété d’un objet grâce à une photo de l’objet concerné
• De la localisation de l’utilisateur à un endroit précis grâce à l’upload d’une photo de lui dans la situation attendue
• De la découverte d’un indice caché en magasin grâce à l’upload d’une photo de l’indice

Le jeu peut-être lié à de nombreuses mécaniques (instant gagnant, jeu à score, tirage au sort etc.), qui deviennent alors accessibles grâce à la preuve d’achat.

Il s’agit d’une mécanique particulièrement performante si vous souhaitez répondre à des objectifs de “Drive-to-Store” ou “Drive-to-Web”.

Customize appearance :

• Upload button
• Validation button
• Visual background

Discover

how to create a Buy and Play

in Adictiz.

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The Gatecode game, post-purchase par excellence.

Enter one or more codes (obtained at the point of sale or when purchasing) to access the next game stage.

The GateCode mechanic is perfect if you want to set up a post-purchase game.
Thanks to this module, only users with an access code(such as a receipt, QR code or product barcode) can take part in a specific game or campaign.

This technique is particularly useful for targeting customers who have already made a purchase, by creating an exclusive post-purchase campaign.
Customers are invited to enter the code communicated via a medium(POS, website, email or in-store) to access the game and try to win a defined prize.

The gatecode is fully customizable, offering the possibility of creating a branded campaign to maximize engagement and conversion.
Campaign parameters can also be adjusted according to business needs, such as the number of codes that can be used by each user, or the possibility of using the same code several times or sharing codes.

By restricting access to a specific campaign or page, gatecodes can also be used to filter campaign entries and target a specific audience.
In fact, this technique makes it possible to target only those customers who have made a purchase, increasing the chances of conversion and loyalty.

In short, the Gate Code mechanic is a powerful marketing lever for increasing in-store traffic and sales.
Thanks to its complete personalization, this strategy makes it possible to create an exclusive, targeted campaign, maximizing customer engagement and conversion.

Customize appearance :

• Visual background

Discover how to create a Gatecode game in Adictiz.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data