by Audrey Edart | Aug 27, 2024
Start the machine to find out how much you’ve won
Inspired by casino slot machines, the one-armed bandit is a very popular game of chance!
Dive into the heart of marketing innovation with Carrefour’s Playable Ads campaign, an immersive experience that fuses the charm of gambling with brand recognition. Inspired by slot machines, the Bandit Manchot offers an instant gratification experience, propelling your campaigns to new heights of performance.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format facilitates the integration of playable ads into (or near) editorial content.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Bandit Manchot, named after its unique articulated arm, offers adjustable parameters such as number of entries and uniqueness of winners. The game’s customizable appearance allows you to showcase your brand image, captivating your audiences with a fun and memorable experience.
Carrefour, a hypermarket pioneer since 1963, is reinventing the customer experience by integrating the One-armed Bandit into its marketing strategies. Find out how to create your own One-armed Bandit in Adictiz and take your campaign to the next level of customer engagement.
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
by Audrey Edart | Jan 26, 2024
Carrefour invites its audience to score goals for the release of FIFA
The penalty kick is a highly engaging mechanism (available in football or rugby mode).
Carrefour launches a bold campaign to celebrate the long awaited release of the new FIFA game. The key to this campaign lies in the innovative use of Playable Ads. An immersive experience that celebrates sport and creates a memorable connection with consumers.
Very popular playable ads format,
thanks to its impactful and uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Penalty game offers a captivating mechanic where players are invited to score as many points as possible within a set time limit. This unique experience transcends the boundaries of traditional entertainment, offering an exceptional opportunity to combine the world of FIFA with the excitement of the Penalty shootout.
This Penalty Playable Ads format serves as a catalyst to increase Carrefour’s brand awareness by offering users an interactive and engaging experience. This campaign goes beyond the simple promotion of the FIFA game by creating an immersive experience that builds user excitement. By using Playable Ads, Carrefour stands out from the competition by offering a unique interactive experience, thereby strengthening the emotional connection between the brand and consumers.
Carrefour’s Penalty Playable Ads campaign represents an interesting marketing strategy to promote the release of a new game.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
by Audrey Edart | Jan 26, 2024
Carrefour surveys its audience with Swiper
Invites an audience to select their preferences by swiping left or right
Carrefour unveils its new Swiper Playable Ads campaign, a bold strategy aimed at surveying audience preferences and personalizing its offers. This form of interactive advertising stands out as a major asset, differentiating and strengthening brand awareness.
A very popular playable ads format,
thanks to its impactful size.
This format typically appears during natural transitions within an application.
This format facilitates integration into editorial content.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The campaign is based on the Swiper module, an innovative solution for collecting opinions. Carrefour invites its community to interact in a simple and dynamic way. Using the familiar ‘swipe’ mechanism made popular by the Tinder application. In this playable version, Carrefour has opted for an even more engaging approach, encouraging participants to click on ‘like’ or ‘dislike’ icons.
Carrefour’s Playable Ads Swiper campaign comes at a time when ‘banner blindness’ represents a major challenge for marketers. The mere presence of a visual ad is no longer enough to guarantee its effectiveness. Carrefour has grasped this reality by adopting an innovative approach that overcomes this trend. Advertising strategies are evolving, seeking to create more relevant, targeted and non-intrusive visual ads. At the same time, they are exploring creative and engaging ways of capturing attention in a saturated digital landscape. Playable Ads are emerging as a relevant response to this challenge, offering a participative and immersive experience.
By skilfully combining the Playable Ads Swiper campaign with its promotions, Carrefour is demonstrating its commitment to a customer-centric approach to marketing.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
