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4 Halloween marketing campaign ideas to boost your visibility

4 Halloween marketing campaign ideas to boost your visibility

by | Aug 19, 2025 | Animation, Captivate the audience

Halloween has become an unmissable highlight for brands wishing to boost their communications and increase their visibility. Last year, spending on the holiday in France reached some 300 million euros, marking a 5% increase on the previous year. This trend testifies to the growing enthusiasm of the French for Halloween, with some 40% of them taking an active part in the festivities.

This holiday, once seen as purely commercial, has been transformed into a moment of sharing and conviviality, offering companies the opportunity to connect with their audience in a fun and original way. Brands can reinforce their image by offering engaging and entertaining Halloween experiences.

In this article, we explore the value of gamification in capturing consumers’ attention and actively engaging them. We’ll also share four examples of relevant marketing games to boost your Halloween communications.

SUMMARY

Halloween, a key moment to engage your audience with fun mechanisms

Halloween is a strategic moment in an already busy marketing calendar, especially during the crucial fourth half of the year. It’s a time when brands redouble their efforts to capture the attention of an over-solicited public – and that’s precisely where gamification comes in.

The interactive, immersive nature of the game fits perfectly with the fantastic, offbeat world of Halloween. It allows us to create original, engaging and memorable experiences, totally in keeping with the festive atmosphere. Rather than blending into the mass of classic promotional campaigns, brands that rely on playful mechanics succeed in standing out from the crowd and forging a stronger bond with their audience, eager for unique experiences and the rewards on offer.

Gamification also offers great flexibility. It can be used to boost brand awareness, collect qualified data, generate traffic in-store or on an e-commerce site, or stimulate sales via prizes or discount vouchers. In short, it’s a powerful lever for achieving business objectives in the run-up to the festive season.

4 examples of marketing games to boost your Halloween communications

Brands communicating on Halloween can therefore target different strategic objectives, particularly in the run-up to other major commercial holidays such as Black Friday and Christmas. To capitalize on the strategic leverage of gamification, it’s important to clearly identify the results you want to achieve. Based on these key KPIs, companies can then choose the right mechanics to share with their audience and fine-tune their Halloween marketing strategy.

1. Develop your reputation

Halloween is a particularly interesting commercial holiday for brands wishing to reach a wider audience. By surfing the graphic universe of Halloween and offering experiences linked to this special time, they can capture the attention of new audiences and boost their visibility.

Which marketing game to choose?

Score-based modules (such as Flappy or Rattrape tout) are simple, addictive and viral. They are therefore ideal for capturing a wide audience, including users who are not yet familiar with the brand. The gameplay, based on repetition and challenge, encourages sharing and organic distribution, maximizing the brand’s visibility on social networks.

Practical tips

  • Offer attractive prizes (e.g. high-tech prizes, gift cards, flagship products) to maximize participation.
  • Adapt the design to the world of Halloween: dark backgrounds, pumpkin or bat-shaped obstacles, spooky music.
  • Integrate storytelling elements to immerse the user in the party atmosphere.
  • Broadcast the campaign on social networks with a dedicated hashtag to encourage virality.

Example : Sowee set up a campaign during Halloween to reinforce its positioning as a Smart Home player, while developing its brand awareness. The operation recruited qualified leads, in particular encouraging newsletter sign-ups. The campaign, supported by a Flappy game in Halloween colors, also played a key role in increasing traffic to Sowee.fr.

2. Collect new leads

Halloween represents an excellent opportunity to enrich your customer database in a fun, non-intrusive way. Through engaging game mechanics, brands can encourage participants to sign up for their newsletter, give their consent to receive communications (opt-in), or share valuable information about their preferences and purchasing habits.

Which marketing game to choose?

Instant Win is based on the mechanics of chance, with immediate gratification. It’s the perfect way to capture attention quickly and encourage users to share their personal data in a bid to win rewards.

Practical tips:

  • Integrate an optimized entry form before revealing whether the player has won.
  • Add an animation or visual surprise in the event of a win, to reinforce the positive emotion.
  • Set up post-participation email follow-ups to convert the leads collected.

3. Generate traffic

Halloween is also an ideal time to generate traffic, whether in a physical store or on an e-commerce site. Gamified campaigns, playing on curiosity and the desire to win, encourage consumers to visit the point of sale or key pages of the site.

Recommended mechanic: Object hunt
With this mechanic, the player has to find items hidden in a setting, which encourages him to navigate between several pages of a site or explore all the shelves of a physical store.

Practical tips:

  • Hide objects on strategic pages of your site to encourage visitors to view them (new products, bestsellers, high-margin categories).
  • Provide clues or aids to avoid frustration.
  • Couple the operation with a Google Ads campaign or push notifications to maximize traffic.

Gamification idea: A home decoration chain launches a “pumpkin hunt” on its website. Each day, a new pumpkin is hidden in a different product category. Players must find a total of 5 pumpkins to enter the final draw. The game is promoted on Facebook and via the newsletter, with a reward at stake: a complete Halloween decoration to be won.

4. Stimulate sales

Gamified communication around Halloween can also enable brands to trigger purchases in a natural and engaging way. By offering exclusive discounts, limited offers or gifts to be won via a marketing game, brands create a sense of urgency and encourage shoppers to go to the checkout or validate a basket.

Recommended mechanics: Wheel of fortune

The Wheel of Fortune ‘s appeal lies in its playfulness and randomness. As well as being easy to use, it can be used to offer discounts or strategic advantages to encourage purchases.

Practical tips:

  • Integrate the wheel as a pop-up on the website or in-store via QR code.
  • Offer rewards that trigger immediate purchases: discounts, free delivery, 2 for 1, etc.
  • Add a time limit to encourage quick purchases (e.g.: the code is valid for 48 hours).
  • Segment endowments according to purchasing profile or behavior for greater personalization.

Conclusion

Gamification is the strategic ally for your Halloween communications. It enables your brand to animate its audience by offering immersive experiences perfectly calibrated for this commercial highlight, and to reach the objectives it has set itself for the crucial end-of-year period. Discover our fun mechanisms and engage your audience for Halloween!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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Regional marketing: how to develop the appeal of a place through gamification

Regional marketing: how to develop the appeal of a place through gamification

by | Aug 12, 2025 | Branding, Captivate the audience

Le marketing territorial a le vent en poupe. Avec l’essor du tourisme de proximité, les collectivités et acteurs touristiques locaux cherchent à promouvoir leur destination auprès des voyageurs. Pour se faire connaître et donner envie de partir à la découverte de son territoire, les acteurs du tourisme peuvent faire appel à la gamification. Ce levier innovant leur permettra de capter l’attention de leur audience et de les engager avant et après leur voyage !

SUMMARY

What is regional marketing?

Le marketing territorial (on parle aussi de marketing régional ou marketing du tourisme) correspond à l’ensemble des leviers de communication mis en place pour faire la promotion d’une destination (ou des services liés à sa découverte). 

Le principal objectif du marketing territorial est donc d’attirer les voyageurs en leur donnant l’opportunité de réserver des nuitées, des excursions sur place ou toutes autres prestations touristiques mettant en valeur le patrimoine culturel d’une localité.

The challenges of regional marketing

You can’t sell a tourist destination in the same way as you would a traditional product. The challenges of tourism marketing are specific, not least because they are part of a different timeframe. Interest in a destination will vary according to the season, but also according to holidays (particularly school holidays) and local events. The time between booking and departure is not the same either.

Companies therefore need to manage the wait before holidays start, by reassuring travellers and offering them resources to help them prepare for their stay.

Discovering a travel destination is also less tangible than a traditional product or service. That’s why it’s so important to create immersive marketing experiences that let you project yourself into a place you know nothing about. Territorial marketing also relies much more heavily on recommendations from previous travellers, who will play a key role in the appeal of a destination and the establishment of a relationship of trust.

Finally, those involved in tourism marketing also have to deal with increasingly intense competition. Destinations are vying with each other to capture the attention and arouse the curiosity of travellers who may be in the four corners of the world. Tourism operators must also adapt to the new expectations of travellers, who are looking for more authentic experiences and opportunities to mingle with the locals.

3 steps to strengthening your regional marketing strategy

Pour répondre à ces enjeux spécifiques au marketing territorial et se démarquer de leurs concurrents, les acteurs du secteur peuvent : 

1. Réaliser un diagnostic de leur territoire pour identifier sa proposition de valeur unique. Chaque destination a un attrait spécifique, des traditions et un terroir à mettre en avant auprès des voyageurs. Ce diagnostic permettra non seulement de créer un message marketing plus impactant, mais aussi d’identifier les cibles les plus pertinentes auprès desquelles le délivrer. 

2. Créer des expériences immersives incitant au départ. Pour donner envie de réserver ses vacances dans un territoire que l’on a souvent jamais visité, il faut pouvoir en partager un aperçu fidèle et attractif. La gamification peut être un excellent moyen d’immerger son audience dans un univers propre à son terroir afin non seulement d’inciter à la réservation, mais aussi de manager l’attente avant le départ. 

3. Concevoir une stratégie marketing omnicanale. Pour porter ses fruits, le plan de communication mis en place doit non seulement décliner les différentes promesses faites aux voyageurs (via des campagnes ciblées). Mais aussi être diffusé sur différents canaux marketing afin de toucher le public le plus large possible et multiplier les points de contact avec les voyageurs intéressés. Les acteurs du tourisme peuvent par exemple faire appel à des influenceurs ou encore créer des campagnes de co-branding avec des marques offrant des services complémentaires, etc. 

Gamification to boost regional marketing

Gamification, which involves incorporating playable interactions into marketing campaigns, is an excellent strategy for tourism operators. By offering immersive, playful experiences to their audience, they can help them discover their destination and make them want to set off to explore it.

1. Discover your destination

First and foremost, playable marketing is an excellent way ofraising the profile of your region. The game will give travellers the opportunity to immerse themselves in a new environment, maximising the time they spend with the company and therefore their desire to discover the destination.

The Nouvelle-Aquitaine region, for example, launched a Swiper competition to promote its landscapes to travellers from neighbouring countries. Supported by a targeted media campaign, the aim of the operation was to encourage people to discover the region. The game highlighted the diversity of the region’s landscapes and enabled the region toidentify participants’ preferences. The region was then able to target its retargeting campaigns at the destinations most attractive to them.

Nouvelle-Aquitaine region - regional marketing
Nouvelle-Aquitaine-mobile

2. Engaging your audience with a marketing game

The challenge of regional marketing is to showcase your destination and capture the attention of travellers as they start to plan their next holiday. So there’s a real need to keep the audience entertained, all year round, to ensure that your region remains top of mind and attractive.

Interactive events, because they are fun and engaging, are an excellent way of generating curiosity among tourists and encouraging them to take action by giving them the chance to win attractive prizes (particularly discounts on their bookings).

The Hauts-de-France Region, for example, launched a campaign around the Paris-Roubaix race to engage its regional audience by immersing them fully in this iconic event. The game raised the profile of the race, with a high level of engagement: on average, each player played 2.12 games and spent more than 5 minutes on the game.

Paris-Roubaix - regional marketing
Paris-Roubaix - mobile

3. Make tourists want to come back

Marketing games can be an excellent way of building loyalty among travellers and persuading them to return by strengthening their attachment to the destination. Gamification can, for example, boost the effectiveness of a loyalty programme, as the Marriot Bonvoy hotel chain is doing. With each new booking, travellers can unlock exclusive games and access unique benefits (to upgrade their room, be offered additional services, etc.).

Conclusion

La gamification est un excellent moyen pour les spécialistes du marketing territorial de booster l’attractivité de leur destination. Captez l’attention des voyageurs et donnez-leur envie de découvrir votre terroir en les engageant via des animations immersives. Adictiz vous propose un catalogue de jeux marketing à personnaliser pour générer plus de réservations !

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

Request a demo

International in-app marketing: the keys to a successful campaign

International in-app marketing: the keys to a successful campaign

by | Aug 5, 2025 | Conversion, Audience engagement

In a world where commercial borders are becoming increasingly blurred, internationalisation is becoming an essential growth lever for brands. By 2024, the value of the world’s top 5,000 companies will have reached 13,000 billion dollars, reflecting the importance of international markets.

This expansion offers companies the opportunity to reach a wide audience, optimise their seasonality and diversify their sources of income. This opening presents challenges: language barriers, time zones, etc. cultural expectations and regulatory constraints.

In this article, we explore a strategic lever for successful international marketing: in-app marketing (integrated into the browsing experience of an application). We’ll be focusing on in-app gamification, with tips on how to make your communications interactive and impactful.

SUMMARY

Digital opportunities for a successful international marketing campaign

The rise of digital marketing has made internationalisation easier. Entering a foreign market used to involve investment, such as taking part in international trade fairs. Or working with sales agents. Thanks to digital tools, brands can interact with foreign audiences, reducing the barriers to entry.

Digital technology offers a number of advantages for international marketing:

  • Greater accessibility: Online platforms enable companies to present their products and services worldwide without the need for a physical presence.
  • Greater profitability: Digital campaigns offer a better return on investment than traditional methods.
  • An in-depth understanding of its target: analytical tools provide data on consumer behaviour, helping companies to adapt their offerings.
  • Competitive intelligence made easy: Digital technology makes it possible to observe competitors’ strategies in different markets.

Take the example of the French eyewear brand lzipizi, which generates 80% of its sales internationally and is present in 150 countries. This expansion has been supported by a multilingual e-commerce strategy and an online presence. Sézane, a fashion brand, has made the most of digital by combining an e-commerce platform with social networking campaigns.

Why opt for an international in-app marketing strategy?

In the digital age, the mobile has become the point of contact between brands and consumers. Smartphone use has exploded, transforming consumer habits and interaction. According to statistics for 2025, the number of smartphone users worldwide has reached 3.8 billion, representing 48% of the population. Spending on mobile advertising is expected to reach $402 billion in 2025, an increase of 11% on the previous year.

This ‘mobile-first’ trend offers opportunities for companies looking to expand internationally. It creates a bridge between brands and their audience, giving them access to new customers wherever they may be.

A number of companies have capitalised on in-app marketing to conquer new markets. Such is the case with Duolingo. The language-learning application adapts its marketing strategy to each market. In 2025, Duolingo launched a campaign in which its mascot, Duo, was ‘killed’ in every country except Japan, respecting local cultural sensitivities. This approach increased user engagement and brand awareness.

International in-app marketing can take place on an application other than that of the brand communicating. Faced with falling sales in China, P&G (Procter & Gamble) stepped up its presence on Douyin (the Chinese version of TikTok) to promote its Pantene brand. By working with influencers and adapting its marketing strategies to the specific characteristics of the market, P&G has managed to regain market share online.

Sephora: a successful gamified in-app campaign on an international scale

For the festive season, Sephora launched a multi-plays and multi-languages Rattrape-Tout game, accessible in-store and online in 10 countries. The aim of this in-app marketing operation was to engage its international customers in order to generate traffic to the website and boost conversion during the festive season. In this case, the game is a marketing performance lever.

The course: the player has to slide a Christmas tree to catch up with as many decorations as possible. Once they have completed the game, they are invited to share their e-mail address and give their opt-in (subscription to the newsletter and agreement to receive the brand’s campaigns). Once they have completed the form, they will find out if they have won a prize. This last window encourages them to stay on the Sephora application to discover these new products.

Thanks to a high-performance, optimised conversion mechanism (with relevant prizes: Sephora gift cards) and an international roll-out that took into account the specific features of each market (language, game path, value of gift cards), the brand reached a peak of more than 310,000 registrations for the operation, with considerable potential sales thanks to the gift cards distributed.

Sephora - Holiday Game - international marketing
Sephora - marketing international

Best practices for a successful international marketing strategy

While in-app marketing offers opportunities for international expansion, it also presents challenges. Companies have to navigate cultural differences, local regulations and consumer expectations. Here, we explore these challenges and share best practices for overcoming them.

1. Study the specific characteristics of each country

Each market has its own cultural codes, consumer habits and communication expectations. Colours, symbols and advertising formats need to be adapted. A study of local trends and competitors helps to adjust the strategy.

2. Define achievable objectives

Launching an international campaign requires rigour and a gradual approach. Rather than trying to cover several markets, we recommand testing an initial region, analysing the results and then adjusting the strategy with a wider roll-out.

3. Gamification

Gamified marketing is a lever for capturing attention and boosting engagement. By integrating game mechanics (challenges, rewards, rankings,etc.), brands can increase the amount of time spent on their applications and help the message to be remembered.

4. Choosing between a multilingual or multi-country campaign

Should you offer a campaign translated into several languages or create campaigns tailored to each country? The answer depends on a number of factors:

  • Local legislation: Some countries impose rules on competitions and gamification. A multi-country approach makes it easy to comply.
  • Time zone: A global campaign requires the management of publication times and times of interaction with users.
  • Rewards and prizes: Tailoring prizes to local preferences can maximise engagement. An Amazon voucher can be
    relevant in the USA, while VIP access to a local service may work in Asia.

Conclusion

By integrating gamification into your in-app journey and adapting your communication to each market, your brand can boost its international marketing. Rely on interactivity and fun to reach audiences and raise awareness of your brand abroad. Adictiz offers you a wide choice of game mechanics to explore, as well as tailored solutions to opitmise the distribution of your campaigns!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

Request a demo

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