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Fashion marketing campaign: boost performance through gamification
In the fashion industry, capturing attention is becoming a real challenge. Indeed, consumers are bombarded from all sides, so brands need to stand out. They can thus create immersive experiences that connect with their audience while maintaining a premium positioning....
Contest regulations: the 5 marketing mistakes to avoid
A marketing contest, like any game, follows rules. But these do not only apply to participants: brands must also comply with strict contest regulations. Thus, omitting a required notice, neglecting consent, or collecting data without a clear framework can lead to...
Co-registration: why and how to integrate it into your opt-in collection strategy
Co-registration consists of offering a person the opportunity to subscribe to a brand's content while they are signing up for another's mailing list. Thus, this system allows companies to generate new qualified contacts without direct advertising costs. It is...