Intruder
The concentration test at the service of your brand
The Intruder mechanic (or “odd one out” game) is based on a simple principle: identifying a foreign element hidden among a group of consistent objects. Whether moving or static, the intruder forces the user to analyze every visual detail of your brand.
Why launch an Intruder
- Maximum focus
- Fast
- Playful qualification
The Intruder mechanic (or “odd one out” game) is based on a simple principle: identifying a foreign element hidden among a group of consistent objects. Whether moving or static, the intruder forces the user to analyze every visual detail of your brand.
Why launch an Intruder?
- Maximum focus: to hunt down the intruder, the user must intensely scrutinize the displayed elements, which anchors your products in their mind
- Fast: quick gameplay that demands reflexes and concentration.
- Playful qualification: an excellent alternative to forms for engaging your CRM database
Advanced customization
Adapt the mechanics to your needs for a unique experience
- Detection gameplay: configure the appearance of an intruder amidst a series of decoys
- Timer: impose a time limit
- Combined mechanics: associate intruder detection with an instant win feature to reward your players’ insight
Visual personalization
- Staging: customize the entire background and all elements.
- Success feedback: adapt the victory animations
Test the mobile version
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The Intruder game is a surgical method for promoting a specific range. Unlike a traditional advertisement, this “advergame” requires cognitive effort: the user doesn’t just watch, they search. This active posture promotes information retention far superior to passive formats.
Its complete customization allows it to adapt to any key event: hunting down a mystery ingredient for a food brand, finding the missing accessory in a fashion look, or identifying the technological intruder in a service offer. By ending the game with a results page or a form, you transform a simple observation test into a qualified lead generation machine, all while leaving an impression of a modern and playful brand.
Intruder game campaigns examples
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