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2027 marketing calendar: the essential tool for your digital strategy
The 2027 marketing calendar brings together all the key moments of the year to plan high performing campaigns: key dates, practical examples, and methodology.
Gamification and sports marketing: how the LNR engages its fans
The sports entertainment sector faces fierce competition for attention. Every day, consumers are exposed to more than 1,200 advertising messages. In this saturated landscape, traditional banners cause real ad fatigue. Sports organizations must reinvent the way they...
In-app gamification: how Sephora is reinventing its m-commerce
The smartphone has become the primary daily touchpoint. In 2024, the world counted over 5.6 billion d'utilisateurs unique mobile users. This channel now represents nearly 70% of the global population. Yet, capturing and holding attention on smartphones remains a...