Inspired by the famous “swipe” gesture popularized by apps like Tinder, this mechanic is used here by Cetelem to allow users to discover its services. By simply swiping left or right, participants can indicate their interest or lack of interest, making the experience not only interactive, but also pleasant and fluid.

In a context where consumers are increasingly indifferent to traditional advertising banners, ‘banner blindness’ has become a major challenge for marketers. Cetelem has capitalised on this reality by offering a solution that really grabs attention. By opting for the Playable Ads format, the company is positioning itself at the cutting edge of new advertising strategies, aimed at creating content that is relevant, personalised and above all non-intrusive.

This campaign not only attracts attention, it also places the customer at the heart of Cetelem’s strategy. By allowing users to interact directly with the services on offer, Cetelem is demonstrating its commitment to understanding and meeting the expectations of its audience. In this way, Cetelem Playable Ads offers a personalised approach, where each interaction helps to better understand the needs of potential customers, while providing them with a clear and engaging presentation of the services on offer.