by Audrey Edart | Mar 31, 2026
Qatar Airways elevates its Black Friday offer
Offer an entertaining experience for a product or service launch
Qatar Airways deployed an innovative advertising campaign to mark the Black Friday peak period. Launched simultaneously across six strategic markets — France, Germany, Spain, Italy, United Kingdom, and the Netherlands — this activation relied on an interactive Playable Ad based on a scratch card mechanic. This format allows exclusive offers to be revealed in an immersive way, significantly increasing brand exposure time and user engagement from the very first contact.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format facilitates the integration of playable ads into (or near) editorial content.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
In this Qatar Airways Playable Ad, users are invited to “scratch” the screen to reveal an exceptional discount of up to 20% on their next destinations. By transforming the discovery of the commercial offer into a suspended moment of gameplay, the airline creates a direct tactile interaction with its future passengers. This simple gesture strengthens offer recall and enhances the brand’s prestige through a polished and premium visual universe.
The experience was designed to meet a triple objective of visibility, qualified traffic, and conversion. By targeting high-income profiles and premium travelers, the campaign demonstrated remarkable performance, far exceeding market standards. With over 12 million impressions, a 54% completion rate, and engagement (click-to-play) significantly higher than usual benchmarks, this activation proves that interactivity is a powerful lever for driving traffic to booking platforms while providing a memorable and positive user experience.
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tailored to your needs
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by Audrey Edart | Oct 25, 2024
RED highlights its no-commitment offer
Offer an entertaining experience for a product or service launch
REd by SFR, the pioneer in telephone packages, is launching an innovative advertising campaign. Thanks to an engaging RED Playable Ads based on the game Tape Taupe. This captivating mini-game aims to promote the RED MEGA package in a fun way. Attracting users and increasing their interaction time with the brand.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format facilitates the integration of playable ads into (or near) editorial content.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
In this Playable Ads RED, users have to click on all the advantages of the RED MEGA offer, cleverly illustrated in the form of a burger. Each burger symbolises benefits such as the no-obligation price, unlimited calls and texts and data. Players explore the offer interactively. This will help them remember the strong points of the RED subscription.
The visual universe of Playable Ads RED is designed to capture attention and immerse the user in a playful and original universe. It perfectly embodies the modern and dynamic identity of RED by SFR. This interactive advertising format, unique in the telecoms market, combines product discovery with the pleasure of playing. Allowing RED by SFR to stand out and create a positive and memorable connection with its future customers.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
by Audrey Edart | Aug 28, 2024
Qonto promotes its services to professionals
A mystery word campaign for the French and German markets
Qonto, the neobank dedicated to businesses, recently launched an interactive campaign in France and Germany to promote its banking services, in particular the speed of its international business transfers. At the heart of the initiative is a captivating mystery word game, designed to engage users while highlighting Qonto’s strengths.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format facilitates the integration of playable ads into (or near) editorial content.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The mystery word game, at the heart of this campaign, invites participants to guess a key word related to Qonto’s banking services. Users start the game with a word to guess, helped by a set of letters. Each time a letter is selected, players find out whether it is part of the mystery word, and its position in the word is revealed. This game mechanic is intuitive, accessible and engaging, offering a user experience that is both fun and educational.
The main goal of this campaign is to highlight one of Qonto’s key advantages: the speed of its business transfers abroad. By playing the mystery word game, participants will gradually discover this major benefit.
Launched simultaneously in France and Germany, this campaign reflects Qonto’s desire to adapt to the cultural specificities of each market while delivering a consistent message. The mystery word game, thanks to its simplicity and universal nature, transcends linguistic and cultural barriers, offering a harmonious experience to users in both countries. The clues and words chosen are carefully tailored to resonate with the expectations and needs of professionals in these markets.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
