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Create a 100% winning game to distribute coupons

Create a 100% winning game to distribute coupons

by | Apr 15, 2025 | Audience engagement, Conversion

With the explosion of e-commerce and digital marketing, one of the main challenges facing retail brands is to encourage their online prospects to visit their stores. Among the most effective marketing levers is e-couponing, or the distribution of discount coupons and vouchers.

By digitizing coupons, brands can indeed boost their sales not only online, but also in their physical points of sale. In this article, we’ll take a closer look at the main benefits of e-coupongong, particularly in terms of converting and building loyalty, increasing in-store traffic and maximizing ROI.

We’ll also introduce you to a particularly effective gamified format for distributing coupons to your audience: the 100% instant win game.

SUMMARY

What is web couponing?

Web couponing (or e-couponing) is quite simply the digital equivalent of the classic discount coupon. Rather than distributing paper coupons (after a checkout, via a catalog or by mail), brands can now digitalize their couponing.

Coupons can take many forms, such as a QR code or a barcode. It can also be printable, distributed via email or in the form of mobile coupons (known as m-couponing). The discount code is sent directly by SMS or MMS to the customer’s phone, or via the brand’s application.

Lake any discount coupon, the main aim of this lever is to encourage consumers to make a purchase, buy more or buy again from the company.

While digital coupons were originally used mainly by e-retailers to offer their customers a digital alternative, web couponing is now a popular tool in retail. It enables brands to increase traffic, boost sales in their physical stores ad build customer loyalty. It has thus become a highly effective web-to-store lever.

At the checkout, customers with a digital coupon simply present the QR code or barcode. The discount is applied immediately at the checkout via the store’s computer system. It can also be used online (in which case it takes the form of a unique discount code).

Why adopt e-couponing? Benefits and examples

Web couponing offers many advantages for brands. Before implementing a strategy, it’s worth understanding what results a company can expect when distributing digital coupons to its audiences.

1. Acquire new customers

Offering discount coupons, whether digital or paper, is always a good way to attract new customers. For example, the brand can offer exclusive discounts valid only on a first purchase. it can also send a promotional code when a customer subscribes to its newsletter thus collecting opt-ins). But in general, the opportunity to take advantage of a discount can convince prospects who have never purchased from the company to place a first order.

2. Boost in-store traffic

A recent study conducted by CPA revealed that over 90% of Internet users say they are ready to use a discount voucher found online. to make a purchase in a physical store. Offering digital coupons is therefore an excellent way of increasing in-store traffic and converting online-activated prospects into retail customers.

To maximise its drive-to-store strategy, the brand can offer coupons that are only valid in-store, or only on offers available at its points of sale.

3. Build customer loyalty and increase repurchase rates

Coupons can also be an effective way of rewarding loyal customers.. Il incitera ainsi les consommateurs à revenir en magasin ou à racheter auprès de la marque. Le bon de réduction peut ainsi être intégré au programme de fidélité de l’entreprise, ou envoyé par SMS à une période stratégique du calendrier marketing (black friday, fêtes de fin d’année, etc.)

To make the most of the loyalty-building benefits of coupons, the key is to personalize campaigns. The brand can, for example, distribute discounts on customers’ birhtdays or when they reach a new level in their loyalty program.

4. better track and maximize campaign ROI

Measuring the performance of retail campaigns can be more complex. Couponing enables brands to better target their efforts and track their ROI in-store, as each coupon can be encoded in the checkout system.

this marketing strategy is therefore agile and easy to implement than printing and distributing paper coupons. Companies can therefore test different approaches more quickly (triggers for distributing a new coupon, for loyal customers for example, discount amounts, etc.).

After analyzing the results of each A/B testing campaign, companies can adjust their strategy and maximize their results.

5. Increase your customer’s average shopping basket

A survey carried out by LH2 reveals that 67% of French consumers have already added a product to their basket in order to take advantage of a discount. 25% have even postponed a purchase in order to use a discount coupon.

E-couponing is therefore an excellent way to increase the average shopping basket of in-store shoppers (both physical and digital).

6. adopt more ethical maketing

One of the main disadvantages of physical coupons is that they are printed on paper. Even if it is printable (for people who don’t have smartphones, for example), the e-couponing allows you to reduce your brand’s ecological footprint and adopt a more eco-responsible approach.

6. Improve your shopping experience

It’s also a good way to improve the customer experience by avoiding the risk of customers losing or forgetting their discount voucher before going to the store. Coupons can be accessed anytime, anywhere. Companies can even send reminders by SMS, email or via a notification on their app to ensure that consumers dont miss their disocunt deadline.

Organize a 100% winning game to give away discount coupons

To achieve these results, however, the company must identify effective levers for distributing its coupons to the right people. It can, for example, rely on its application or loyalty program to achieve loyalty and average basket increase objectives. Gamification and the organization of competitions will be more effective in attracting and converting new prospects.

Marketing games, broadcast on social networks or in the form of pop-ups on your online/in-app store, are excellent levers for spreading an e-couponing campaign. This is particularly true for instant wins, which enable participants to find out immediately whether or not they’ve won a gift (and the nature of the reward).

As part of a web couponing strategy, the brand can even opt for a 100% winning competition. As the name suggests, this mechanism promises all participants the chance to win a prize. The prospect will be able to launch a wheel of fortune or play the one-armed bandit and find out how much your discount will be (-30, 40 or 50%, for example).

Showroomprive & Rituals example

Showroomprivé’s strategy for boosting engagement and sales of the Ritual brand on its app. In this in-app game, participants were invited, through a Flip&Win, to choose their favorite product. After clicking on it, they automatically received a voucher to be used on any order over 45 euros.

In addition to boosting the conversion rate of its campaign and increasing the average shopping basket, this 100% winning game was also an excellent way of collecting customer preference and promoting products.

beauty instant win
100% winning beauty game

Conclusion

Launch a 100% winning game with instant win contests to boost your e-couponing strategy and achieve the results your brand has set itself (conversion, loyalty, customer knowledge, etc.) Easily organize your own instant win campaign thanks to our interactive mechanics!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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Kiabi builds its lead generation marketing strategy around gamification

Kiabi builds its lead generation marketing strategy around gamification

by | Apr 15, 2025 | Animation, Captivate the audience, Use Case

In today’s dynamic fashion industry, Kiabi stands out for its accessible style and innovative marketing approach. The brand has implemented a strategy focused on gamification. And this via a partnership with Playable marketing solution Adictiz from 2014.

This alliance has enabled Kiabi to successfully navigate through various objectives throughout the year. We invite you to discover how Kiabi excels in achieving objectives such as lead generation, brand awareness, data collection and CRM enrichment through gamified campaigns.

SUMMARY

Gamification at the heart of lead generation at Kiabi

Kiabi has chosen to deploy an innovative Playable marketing strategy. To meet its animation, engagement and data collection objectives. This 360° gamification strategy is built around the creation and distribution of interactive experiences.

By enabling targets to interact with content during brand highlights, Kiabi consolidates its presence and captivates its audience. This approach is not limited to capturing attention. It extends to lead generation. By encouraging sharing and virality, gamification enables Kiabi to attract leads that have an affinity with the brand, helping to establish meaningful relationships with prospects.

With the disappearance of third-party cookies, Kiabi has successfully met the challenge of <a href="https://www.adictiz.com/en/blog/why-collect-data/
” style=”color: #000000; text-decoration: underline;”>collecting first-party data in an ethical and transparent way. Thus providing its CRM with a qualitative and sustainable input for future activations.

We invite you to explore 3 operations launched by Kiabi. These demonstrate their mastery of playable marketing in the pursuit of their strategic objectives.

Lead generation: Kiabi’s high-performance campaigns

The impact of Kiabi Casting on lead generation

Since 2015, Kiabi has been offering an annual month-long casting operation. It takes the form of an engaging photo contest. This initiative offers its customers the chance to become the emblematic faces of upcoming collections. They are propelled to the rank of muses during an exclusive photo shoot. The aim is to highlight the value of customer loyalty. According to Kiabi, customers are more authentic and representative of the population’s diversity than traditional models.

The Casting 2024 campaign focuses on lead generation, encouraging customers to submit their photos to apply. It’s also an opportunity for participants to vote for their favorite candidates.

kiabi casting lead generation

Adictiz Ads media campaigns amplified the effectiveness of the campaign. They targeted the most sought-after profiles, such as young professionals, families and seniors, on social networks.

The results are remarkable: 1.37 million registrants with an average opt-in rate of over 50% in a total of five countries.

This initiative demonstrates how Kiabi has successfully merged engagement, qualified lead generation and advertising effectiveness.

Kiabi highlights its Kiabi Community platform with a Swiper

Kiabi Community is a community platform created by Kiabi, focusing on mutual support between Size+ women. It has been extended to include parents. The aim was to understand and meet the needs of its customers.

By joining this community, members can exchange ideas, influence product design and preview products. Their opinions play an essential role in the development of the product range. This enables Kiabi to adapt to customer expectations.

kiabi community lead generation

To promote the Kiabi Community platform, Kiabi has launched a campaign focused on concept promotion, lead generation and conversion.The Swiper mechanism was chosen to achieve these objectives.

Participants had to swipe to select their favorite looks. By entering the draw via the form, they had a chance to win Kiabi gift cards. At the end of the game, participants discovered which items had been highlighted.

The campaign raised awareness of Kiabi Community among a targeted audience. The results attest to its success, with over 14k registrations for the game, half of them via Adictiz Ads media coverage.

Kiabi qualifies its lead base

The life of a brand is built around the promotion of products or collections. With particular attention paid to the relationship with the products’ target audience. To promote its “Bienvenue Bébé” collection among young parents, Kiabi chose to interact with them through a highly attractive game: “Flip & Win”.

This experience was based on the principle of instant win. There were prizes such as baby care products to be won.

This initiative offered the brand an opportunity to get noticed and generate new leads, and to enrich its database by collecting information such as babies’ first names and ages. Thanks to this operation, Kiabi was able to help young parents prepare for the arrival of their baby, thus strengthening their loyalty to the brand.

kiabi welcome baby lead generation
kiabi welcome baby lead generation

Kiabi was able to recruit over 170,000 users to its operation, including 20% of subscribers from Adictiz Ads media campaigns. This strategy, combining lead generation and data enrichment, enabled Kiabi to qualify its audience for more targeted communications. Reinforcing its position as a brand focused on engagement and customer satisfaction.

Conclusion

Kiabi stands out in the fashion industry by adopting an innovative gamification-based marketing strategy, in partnership with playable marketing platform Adictiz. This approach has enabled the brand to navigate through a variety of marketing objectives, highlighting its expertise in lead generation, awareness building and data collection.

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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How to improve customer relations through gamification

How to improve customer relations through gamification

by | Apr 14, 2025 | Activate data, Build loyalty

In marketing, gamification and interactivity are powerful tools for improving customer relations. They offer the opportunity to liven up marketing communications in an original way, with the aim of engaging customers and building loyalty.

By integrating gamification into the customer loyalty process, it is also possible to collect valuable proprietary data, which will enable communications to be targeted more effectively throughout the customer’s life.

Let’s find out together how gamification can improve customer relations!

Getting the customer relationship off to a good start

It all starts with the registration or first purchase, when the prospect commits to a brand, a product or a solution. This is a pivotal moment when it’s essential to stand out from the crowd. After all, there are always cheaper alternatives available. The efforts made to acquire new customers must not be in vain, because it is more difficult and costly to recruit new users than to retain those already acquired. That’s where gamification comes in!

Making an impression

The first challenge is to stand out from the crowd by leaving an imprint on the minds of the people with whom you are trying to make authentic contact. When concepts are approached in a playful way, they are not only understood, but also observed, experienced and felt emotionally. This encourages better retention of knowledge and stronger long-term memory.

To achieve this, there’s nothing like providing pleasure. For example, when a new customer registers, they can be invited, via an initial e-mail, to take part in a 100% winning operation simply by following a link. This operation can also be offered in the form of a flyer (with a QR code) included in the first parcel received.

As well as giving customers pleasure, this process increases conversionIt is important to offer rewards that are attractive and relevant to the target audience, such as branded products, exclusive experiences or meaningful promotional codes. It is important to offer rewards that are attractive and relevant to the target audience, such as branded products, exclusive experiences or meaningful promotional codes.

For example, the Cyrillus brand wanted to boost additional sales on its e-commerce site and in its shops before the arrival of spring. Thanks to a game, the brand’s conversion rate increased by 25%* for online purchases made by participants.

post-purchase game customer relations

*Source : Adictiz

Collect preferences

Improving customer relations is not just about one-way communication (brand to customer). It also contributes to the company’s dvelopment. To acheive this, this makes sense to capitalise on data, in particular propietary data or zero party data. Il s’agit de données fournies volontairement par les utilisateurs à l’entreprise. Ce sont des données précises et fiables.

This is where interactivity and gamification come into play. By offering games or fun interactive activities, you can capture customers’ attention. They are then promised rewards for taking part. Players or participants can then choose whether or not to continue and provide feedback.

Data collection can take different forms depending on the brand’s objectives: product preferences, interest in certain services, demographic data, etc. This data can easily be collected via surveys, personality tests or even wish lists (the digital version of Santa’s list).

By collecting this data on a regular basis, brands can communicate in a relevant way with their customers throughout the year, taking into account their profile, preferences and desires. Activating the data collected is a powerful process that brands put in place on a regular basis. They capitalise on past actions to propose more relevant future actions and so improve their return on investment.

personality test

Improve customer relations

But how do you improve a solid customer relationship once it has been established? The aim is to maintain interest over the long term, strengthen ties with existing customers and successfully win back former customers.

To achieve this, there’s no secret: it’s all about the little touches. Once again, gamification and interactivity come into their own in this context. These marketing tools can be adapted to different targets and objectives. Thanks to scenarios offering infinite possibilities, it is always possible to surprise and even win back lost customers. Let’s find out how gamification can be used to maintain customer relationships.

Communicating the brand in a relevant way

Good customer relations require personalised messages, thanks to precise audience segmentation. By understanding the needs and preferences of customers following a number of marketing operations, it is possible to make communications more relevant. How? By anticipating and responding to customer expectations.

For example, when launching a new product, it’s worth opting for interactivity. You can offer an immersive experience highlighting the product and giving people the chance to win it. If this communication is carried out as a preview, it creates a positive feeling of exclusivity for the brand.

It is also possible to place a customer at the heart of the marketing strategy by asking for their opinion on a future product. This can be done through a survey, for example. This feeling of belonging creates familiarity and arouses positive emotions in the user, who reacts as soon as he thinks of the brand.

new product game

Conveying a sense of exclusivity

Exclusivity creates a feeling of privilege that generates positive emotions in customers. Choosing a solid relationship and betting on its durability means above all choosing to please your customers.

For example, it is possible to automatically program e-mail campaigns for customers on the occasion of their birthday. In this way, they can win gifts or discount vouchers thanks to an interactive animation.

Abandoned shopping baskets are also a crucial moment when customers can be ‘reactivated’ by a targeted operation designed to remove their disincentives to purchase, for example by sending them a promotional code.

Live shopping is also an interesting way of inviting the most loyal customers to a live shopping session with gamified activities.

Conclusion

Gamification is an effective way of enriching customer relations. Stand out from the crowd by leaving a lasting impression on your customers. Offer them pleasant and captivating experiences that strengthen their loyalty. Finally, use the data collected to offer your customers an interactive experience that is ever more personalised and effective.

How can gamification be used to improve customer relations?

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6 ideas for interactive and engaging marketing campaigns

6 ideas for interactive and engaging marketing campaigns

by | Apr 14, 2025 | Audience engagement

Engaging marketing campaigns are essential on today’s marketing landscape, as they enable you to stand out from the crowd by grabbing people’s attention.

By encouraging interaction and two-way communication (brand-consumer), the chances of increasing memorability of a marketing or advertising campaign are higher. This type of fun experience also fosters a more lasting and solid relationship.

Moreover, interactive marketing campaigns have strong viral potential (on social network in particular). Enthusiastic participants are more likely to share the campaign with others, helping the brand’s message to spread quickly.

Let’s take a look at 6 ideas for engaging marketing campaigns that enable brands to better connect with their target audiences.

SUMMARY

Get to know your customers better through surveys

Survey campaigns play a central role in engagement marketing, serving a number of purposes:

  • Data collection : a survey is used to gather precise information about consumer preferences, needs and opinions. This enables strategic marketing and sales decisions to be made.

  • Sustainable commitment: audiences feel listened to and involved in the brand’s decision-making process. This strengthens their loyalty over the long term

  • Content generator: it can be reused in articles, infographics, videos, etc. This content enriches the brand’s communication and enables it to continue to engage its audience in a relevant way.

    Survey marketing campaigns offer a participative approach to better understand consumer needs, personalise offers and build a relationship of trust with brand audiences.

    survey engaging marketing campaigns

    Discover your brand with a quiz

    The quizzes are essential elements of interactive and engaging marketing. Indeed, we have all encountered this mechanism at some point in our lives as Internet users and/or consumers. But what are the real benefits?

    • Interactivity : Quizzes are simply fun. They encourage participants to get actively involved and keep their attention on a web page.

    • Collection of qualified leads: by requesting personal information via the form, the operation builds up a database of qualified leads. This data is valuable for future targeted marketing campaigns.

    • Education : Quizzes can be used to educate the public on a specific subject related to the brand or product offering. In this way, they can demonstrate the benefits of a product and promote a positive perception of the product as an authority in the field.

     

    Lead recruitment guide

    Working on your image with UGC campaigns

    UGC campaigns (User Generated Content) are one of the most engaging concepts in marketing. On the one hand, they enable the brand to develop solid relationships with its customers. On the other hand, they help to reinforce credibility and raise its profile by leveraging user-generated content.

    In fact, the participants in the operation post varied, creative and unique content (videos, testimonials, photos) for a set period of time on the brand’s website and/or social networks. This content is then made available to the brand. In this way, it enhances the brand’s online presence. This content is considered authentic and therefore reliable, because it is produced by consumers themselves, which reinforces trust.

    However, this type of operation is not suitable for all audiences. The highly engaging nature of these campaigns requires audiences to be sufficiently responsive.

    Here’s an example of a selfie competition with McDonald’s:

    Make your ads more visible with playable Ads

    Playable Ads are becoming increasingly common in programmatic marketing. Did you know? The number of ads, their lack of relevance and their intrusiveness are the three main reasons for using a blocking tool (VPN Mentor, 2019). This type of display format achieves several key objectives:

     

    • The product is highlighted : the immersive experience offered by playable Ads allows users to discover a product in a fun and entertaining way. This approach stimulates attention, which increases the chances of arousing users’ interest and converting them into potential customers.

    Here’s an example of a playable ad that can be used to quickly survey an audience while presenting a range of products in a display banner:

    engaging marketing campaigns

    Personalise the shopping experience with a shopping list

    A Shopping List campaign consists of offering users a list of recommended products based on their preferences and purchasing habits. The advantages of this type of marketing competition are :

    • Personalisation of the shopping experience: more relevant thanks to the collection of behavioural data.

     

    • Maximising conversions : instead of searching through thousands of products, users are given a selection that matches their expectations. This makes it easier for them to make decisions and encourage them to make purchases, including impulse purchases. Sending promo codes by email after participation amplifies the phenomenon.

    In short, marketing campaigns such as Shopping List or Gift Finder make it possible to offer an original and personalised shopping experience, helping to build long-term customer loyalty.

    Gift finder guerin

    Boost engagement with puzzle or score-based games

    Marketing competitions that focus on reflection offer unlimited potential for personalisation for the brands that offer them. They are a powerful tool for spending time with your audienceto encourage engagement and interactivity. The advantages of this type of operations are :

     

    • Involvement of participants to solve a problem or participate creatively. By challenging them intellectually, these games encourage players to invest time and effort in the brand experience.

     

    • The potential for enthusiasm among participants: the competitive aspect and the possibility of winning attractive prizes. create a sense of motivation and attract new participants when the game is shared. This helps to increase brand visibility.

     

    To measure the effectiveness of these competitions, it is advisable to monitor key performance indicators such as the time spent on the game, the number of games played, the score obtained, etc. These metrics provide valuable information about participant engagement and enable the success of the campaign to be assessed.

    memory eram

    Conclusion

    Engaging interactive marketing campaigns are a major asset for brands wishing to engage their audiences in an original way.

    These different interactive formats have the advantage of catching the eye and staying in people’s minds. They also respond to a large number of marketing issues facing brands today, such as advertising saturation, the collection of first-party data, building loyalty, etc.

    A tool like Adictiz can be used to create captivating interactive experiences to engage audiences, collect and activate data. Finally, a wide range of formats tailored to each objective is available on an innovative and comprehensive platform.

    Want to find out how to engage your audience using interactive formats?

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    10 reasons to launch marketing competitions

    10 reasons to launch marketing competitions

    by | Apr 14, 2025 | Animation, Branding, Conversion

    Marketing competitions are an essential part of the panoply of advertising levers available to brands. Above all, this type of animation creates new opportunities to interact with audiences.

    From the simplest scenario to the most immersive and entertaining, these interactive marketing experiences can provoke an emotion in participants, helping them to retain the information better. Visit gamification is a powerful process that firstly provokes amusement (through the game), but also more subtle emotions such as appreciation (with a scoring game) and pleasure (the fact of winning something). These emotions are more readily present thanks to the active nature of advertising, unlike traditional, passive advertising.

    The marketing competition must be designed and organised around the brand’s key issues. Here’s 10 reasons to launch a marketing competition.

    SUMMARY

    1. Gain visibility
    2. Creating virality
    3. Getting a message across
    4. Promoting a product in an original way
    5. Mark an important event
    6. Supporting a promotional period
    7. Finding new customers
    8. Get to know your audience better
    9. Building customer loyalty
    10. Leading your teams internally

    1. Gain visibility

    Marketing competitions are highly effective tools for enhancing a brand’s image, raising awareness or simply communicating about a product, service or event.

    The operation dissemination stage is crucial, as it is here that companies will be able to reach the widest possible target audience. The main advantage of a competition is that it can be broadcast very simply via any channel, thanks to a simple URL. It can also be integrated directly into a web page, for an even more immersive effect. By using several advertising channels at the same time, the process of promoting the operation is even more effective.

    Here are the different channels through which a competition can be broadcast, with the aim of increasing its visibility:

    • Email campaigns (in a banner for example)
    • Media coverage on social networks (Facebook Ads, TikTok Ads, Instagram Ads etc.)
    • Via display advertising

    2. Create virality

    Widely-distributed competitions help to raise brand awareness via a wide, multi-channel distribution network. But it’s also interesting to bet on the target audience itself to spread the operation virally.

    Certain types of marketing competitions allow for this, such as the Social Gauge.. Cette mécanique incite les participants à partager le jeu sur les réseaux sociaux. Plus il y a de nouveaux inscrits, plus les parrains ont de chance d’être tirés au sort pour gagner des récompenses.

     

    marketing competitions social ratings

    3. Getting a message across

    Organising and promoting a competition gives brands the opportunity to spread different types of message in a creative, original and effective way.

    A variety of scenarios can be put in place to suit the audience and convey the specific message that the brand wants to share with its target audience.

    Here are a few examples of marketing competitions to get a message across:

    • A fun quiz can be used to communicate interactively about a service or a new product, or even to educate people about the world of the brand and its history.

    • A Blindtest immerses participants in a world, the ideal way to get audiences going and leave a lasting impression.

    4. Promoting a product in an original way

    Brands can broadcast messages via each stage of a competition. The home page, for example, highlights a theme, prizes to be won or a new product. The gamified mechanics or the results page encourage people to visit the website or a product page to find out more about the offers.

    To increase the chances of participants visiting the site at the end of the operation, it is possible to give away promotional codes via an instant prizes system. By taking part, players can immediately see if they have won something, and can use the promotional code directly by visiting the site.

    Here are a few examples of competitions to promote a product:

    • The Gift Finder asks participants to fill in a personalised questionnaire. At the end of the operation, they find out which gift or product is ideal for them.

    • The voting mechanism makes it possible to highlight products while collecting product preferences from its audiences.

    marketing competitions survey

    5. Mark an important event

    Marketing competitions can support a communication campaign around a major brand event. To ensure that the operation performs well and achieves its marketing objectives (lead recruitment, engagement, conversion, etc.), the various stages of communication surrounding the operation must be respected.

    First of all, it’s important to tease out the forthcoming operation to ensure that it attracts traffic at the time of launch.

    Then it’s a question of animating your audiences during the event. There are several ways of doing this, depending on the type of event:

    • For a trade fair or festival, the company can offer tickets to be won beforehand by means of random drawing, but it can also offer prizes to be won on the spot with a Wheel of Fortune, for example.
    • Is a brand celebrating its birthday? Now’s the time to delight its customers and fans with a fun event that makes a lasting impression by offering prizes to be won over a given period.

    6. Support a promotional period

    Are the sales, Black Friday or exclusive private sales days for loyal customers just around the corner? This is the ideal time to launch an operation to boost sales and maximise conversions.

    Marketing competitions can serve several purposes:

    • Attract customers to the website by offering them the opportunity to take part in a game on the theme of sales to win discount vouchers via their social networks.
    • Doing drive to store (in-store use of discount coupons won online)

    Get even more sales by stimulating post-purchase (participants can earn additional discounts by uploading their proof of purchase).

    7. Finding new customers

    Marketing competitions and lead generation go hand in hand. In fact, this objective, which has been widely pursued by brands throughout the year, is now a sensitive one, against a backdrop of the end of third-party cookies and the protection of personal data.

    Marketing competitions are an effective way of recruiting qualified leads and attract new customers. By offering attractive prizes, the brand encourages prospects to get involved.

    On the other hand, competitions increase brand visibility by encouraging participants to share the competition with their network, which can attract new prospects and potential customers.

    8. Get to know your audience better

    Marketing competitions are an effective way of collecting qualified data on participants.

    By asking participants to fill in a registration form to take part in the competition, it is possible to obtain valuable information about their preferences and interests. By including optional questions, you can gather more specific data about their consumer habits. customer database is enriched. It is also possible to personalise future marketing campaigns and better understand the needs of your target audience.

    Please ensure that you comply with data protection laws and clearly inform participants about the use of their data in accordance with the confidentiality policy.

    9. Building customer loyalty

    Marketing competitions can also be an effective tool for building customer loyalty. By offering exclusive competitions to loyal customers, the brand encourages them to stay involved and continue interacting with its products or services.

    Competitions can be designed to reward loyalty by offering exclusive benefits or free products, for example. This can help to strengthen the relationship by creating a sense of belonging and mutual esteem.

    Competitions can also encourage customers to share their experience with their network, which can lead to greater visibility for the brand and attract new customers.

    10. Leading your teams internally

    Marketing competitions are not just for brands and companies selling products or services. They are also very useful in internal communication. En effet, ils permettent de :

    • Training employees using quizzes
    • Boost group cohesion (like digital team building) through a participative game or team game
    • Encourage productivity by challenging people via an open poll, such as an idea box.

    Taking the temperature of well-being at work via a survey

    Conclusion

    In conclusion, marketing competitions offer many advantages to brands. They can increase visibility, go viral, get a message across, promote a product or mark an important event. To find out more, discover 8 tips for a successful interactive campaign!

    Would you like to find out more about marketing competitions?

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