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GDPR and marketing gamification: how to collect data in full compliance?
Collecting emails or qualifying your database is becoming a real challenge in an GDPR context. Between consent, retention periods and transparency, marketers have to juggle regulatory compliance and business performance. Fortunately, the two are not mutually...
Banking and insurance: how about a solution to your pain points?
Banking and insurance are evolving in a fast-changing environment. Between complex products, strict regulations and communications that are often perceived as austere. The relationship between brands and their customers remains difficult to energize. However, the...
Gamification marketing: adapting mechanics to each target
Long perceived as targeting a young audience, gamification in marketing is still subject to stereotypes. Yet, marketing campaigns that include interactive elements see an increase in user engagement of 100 to 150 % compared to traditional approaches. A figure that...