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New CNIL recommendation on email tracking pixels: regulatory constraint or opportunity?
On April 14, 2026, the CNIL published a major recommendation. It reshakes emailing and direct marketing practices. Email open tracking pixels are now subject to the same legal framework as cookies. They are also called "spy pixels" or "tracking pixels". This change...
Loyalty and Gen Z: when gamification reinvents BZB’s in app program
Traditional loyalty programs are no longer enough. Simply accumulating points after a purchase no longer captures Generation Z's attention. For a fashion retailer like BZB, the current challenge is clear. A daily, interactive, and memorable relationship with its...
Engagement, activation, loyalty: how healthcare players use gaming to perform
Faced with increasingly demanding patients and a system in flux, healthcare players must reinvent their engagement levers. What if gaming were one of the keys to activating, involving, and building loyalty. Mutual insurance companies, laboratories, parapharmacy...