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CRM and AI: how gamification enhances customer knowledge
Knowing your customers better means selling more effectively. But with the gradual disappearance of third-party cookies, data collection is becoming a real challenge. To feed their CRM with relevant insights, brands can rely on two complementary allies: gamification,...
Valentine’s Day Campaign: create engagement to boost your marketing performance
Valentine’s Day remains a strategic occasion for all brands, even beyond traditional industries. Each campaign offers a unique opportunity to generate leads, boost conversions, and build customer loyalty. By creating engaging and inclusive experiences, brands can...
Can health be gamified? Awareness and prevention in the age of gaming
Health is a highly regulated field, sensitive, and sometimes taboo. Certain topics are delicate or complex to address. Prevention campaigns also have to engage diverse audiences, who are often difficult to reach. To capture attention in prevention campaigns, relying...