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Attention time: the true driver of marketing performance
Attention time has become a central issue in digital marketing. Faced with advertising saturation, capturing and retaining a user's attention determines the effectiveness of campaigns. This article explores interactive levers, including gamification, to extend this...
How to re-engage inactive customers? Methods and examples
Maintaining and re-engaging existing customers has a significant impact on profitability. Reactivating a dormant customer is much less expensive than acquiring a new one, up to 5 to 7 times less, according to some studies. Furthermore, increasing the retention rate by...
How to collect more customer reviews and turn them into a growth lever
Today, consumers place less credit in brand advertising. Before making a purchase, they primarily seek the opinions of their peers. A potential customer hesitating between two products will thus consult online reviews before making their decision. Collecting customer...