Penalty

by Julien Pirson | Jan 15, 2026

Penalty

A competitive format to engage your audiences during sporting highlights

Penalty is a game of skill that challenges participants to score as many points as possible by aiming at targets during penalty kicks. Available in football or rugby versions, this immersive format can be easily adapted to your marketing highlights. Designed to stimulate competition, it encourages players to challenge themselves and spend more time with your brand. Combined with a form and prizes to be won, it also becomes a performance lever for collecting qualified leads and feeding your CRM campaigns.

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Why launch a Penalty?

Capturing attention
Encourage engagement
Transforming commitment into performance:
Multi-format integration

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Why launch a Penalty ?

Capture attention: a universal format that immediately attracts the audience and extends exposure time to your brand ;
Stimulate engagement: a scoring mechanism that creates a challenge and encourages participants to replay and share their experience ;
Transform engagement into performance: when combined with your CRM, Penalty becomes a lever for driving a loyalty programme, boosting conversion or enriching your future marketing campaigns ;
Multi-format integration: website, social media, mobile application, playable ads, or interactive kiosk.

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Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

Customize pages and game path
Customize form(s)
2 modes available: football and rugby
Adjustable difficulty (stopwatch, number of lives)

Visual personalization

Animations and feedback: animated messages in case of success or failure
Customisation of game graphics (targets, goalkeeper, etc.)

Request a demo

Test the mobile version
of the game by scanning
the QR code

Examples of Penalty campaigns

More than 200 brands trust us

Flexible plans
tailored to your needs

Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.

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Adictiz, the platform to achieve
your marketing goals

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Paper toss

by Audrey Edart | Jun 15, 2023

All the mechanics

Paper Toss

Take on the challenge of skill and precision

Paper Toss is an iconic throwing mechanic that transforms a simple gesture into a highly addictive challenge. The principle? Throw an objet with precision into a customizable container by adjusting the angle and force. It is the perfect tool to capture attention and dive into a competitive universe featuring your brand colors.

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Why launch a Paper Toss

Varied game modes
Prolonged brand exposure
High brand recall

Paper Toss is an iconic throwing mechanic that transforms a simple gesture into a highly addictive challenge. The principle? Throw an object with precision into a customizable container by adjusting the angle and force. It is the perfect tool to capture attention and dive into a competitive universe featuring your brand colors.

Why launch a Paper Toss?

Varied game modes: offer three different experiences to renew the fun and adapt the difficulty
Prolonged brand exposure: a score based mechanic that encourages players to multiply their attempts
Strong memorization: by customizing the thrown object and the receptacle, you anchor your products in the minds of consumers

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Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

Challenge management: activate the “Timer” option
Static or mobile container: 2 modes to toughen the challenge
Participation control: limit the number of authorized games

Visual personalization

Branded objects and receptacles: replace the traditional paper ball with your flagship products and the bin with your packaging
Custom environment: personalize the background and the setting
Visual feedback: adapt the success or failure animations

Request a demo

Test the mobile version
of the game by scanning
the QR code

Paper Toss is a timeless classic of gamification. Its strength lies in its apparent simplicity which hides a real need for skill, pushing the user to continually challenge themselves. Whether it is throwing a beauty product into a shopping bag or an ingredient into a bowl, this mechanic allows you to showcase your offer in an interactive way. By integrating rewards for the top scores, you create a regular appointment between your customers and your brand, while generating qualified and recurring traffic.

This unique mechanic offers a fun and addictive gaming experience that can maximize your audiences’ exposure time to your brand universe. By customizing the container and the items to be thrown, you can create a unique and memorable gaming experience for your audiences.

You can choose the number of possible lives for the participant. If you choose to have unlimited lives, the time you define will be the end of the game. If you choose to limit the number of lives, the game will stop and be considered lost if the participant exceeds the authorized limit. A life is lost if an item fails to enter the container and falls to the bottom of the game screen.

Discover how to create a paper toss in Adictiz.

Paper Toss campaign examples

More than 200 brands trust us

Flexible plans
tailored to your needs

Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.

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Outrun

by Audrey Edart | Mar 21, 2023

All the mechanics

Outrun

A frantic race to plunge your audience into the heart of your brand

Outrun is a dynamic arcade game mechanic that thrives on adrenaline and speed. The principle? The player pilots a vehicle (or any other customized object) on an infinite road, dodging obstacles and collecting bonuses to achieve the highest score possible. It is the ultimate experience for creating total immersion and generating strong engagement.

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Why launch an Outrun game?

Immersive experience
Increased competitiveness
Strong product visibility
Dynamic storytelling

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Why launch an Outrun game?

Immersive experience: plunge your users into a dedicated graphic universe where your product becomes the hero of the race;
Increased competitiveness: the scoring system and leaderboard push participants to play again to beat their records;
Strong product visibility: integrate your products directly into the gameplay, whether as the piloted vehicle or as bonuses to be collected;
Dynamic storytelling: take advantage of the speed and the scrolling environment to tell a story.

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Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

Evolving difficulty level
Scoring system
Time management

Visual personalization

The vehicle: Replace the car with your flagship product, a mascot, or any element symbolizing your brand.
The environment: Customize the scenery
Power-ups & Hazards: Choose the items to collect (points, boosters) and the obstacles to avoid to reflect your marketing messages

Request a demo

Test the mobile version
of the game by scanning
the QR code

Outrun is a car arcade module inspired by the famous game of the same name. It allows users to move their vehicle from lane to lane while avoiding moving obstacles. The aim is to cover the longest possible distance and achieve the best score within a fixed time limit.

The Adictiz Box game module offers an adapted and improved version of Outrun. It offers several racing environments, such as land, water and air, as well as different track speeds. What’s more, it offers a host of options, including “Sound & Animations”, for an immersive gaming experience.

The Outrun is an engaging game module that can maximize your audience’s exposure to your brand universe. It’s also important to note that Outrun can encourage your audiences to return regularly to your campaign to improve their score, thus increasingengagement and retention.

By integrating Outrun into your marketing strategy, you can offer your audiences a fun and engaging gaming experience, while promoting your brand. The customization options offered by Adictiz allow you to tailor the game module to match your brand, creating a consistent and memorable brand experience for your audiences.

This exciting game module can improve audience engagement and retention while boosting brand awareness. By integrating Outrun into your marketing strategy, you can create a unique, personalized gaming experience for your audiences, while strengthening your brand’s presence in the marketplace.

Outrun game campaign examples