by Audrey Edart | Jan 26, 2024
Eden auto unveils its new product range
Memory mechanics encourage brand, offer and service memorability
By adapting the universe of its KIA vehicle range, Eden Auto designed a captivating interactive experience through a Playable Memory. This format strategically showcased the models’ design while requiring the users’ active attention.
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Personalizing the experience — inviting users to match the brand’s distinctive silhouettes and light signatures — generated significant engagement. This campaign proved to be a winning strategy to captivate the audience, boost traffic to Eden Auto points of sale, and strengthen the Kia range’s reputation within the innovation segment.
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by Audrey Edart | Jan 26, 2024
Carrefour surveys its audience with Swiper
Invites an audience to select their preferences by swiping left or right
Carrefour unveils its new Swiper Playable Ads campaign, a bold strategy aimed at surveying audience preferences and personalizing its offers. This form of interactive advertising stands out as a major asset, differentiating and strengthening brand awareness.
A very popular playable ads format,
thanks to its impactful size.
This format typically appears during natural transitions within an application.
This format facilitates integration into editorial content.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The campaign is based on the Swiper module, an innovative solution for collecting opinions. Carrefour invites its community to interact in a simple and dynamic way. Using the familiar ‘swipe’ mechanism made popular by the Tinder application. In this playable version, Carrefour has opted for an even more engaging approach, encouraging participants to click on ‘like’ or ‘dislike’ icons.
Carrefour’s Playable Ads Swiper campaign comes at a time when ‘banner blindness’ represents a major challenge for marketers. The mere presence of a visual ad is no longer enough to guarantee its effectiveness. Carrefour has grasped this reality by adopting an innovative approach that overcomes this trend. Advertising strategies are evolving, seeking to create more relevant, targeted and non-intrusive visual ads. At the same time, they are exploring creative and engaging ways of capturing attention in a saturated digital landscape. Playable Ads are emerging as a relevant response to this challenge, offering a participative and immersive experience.
By skilfully combining the Playable Ads Swiper campaign with its promotions, Carrefour is demonstrating its commitment to a customer-centric approach to marketing.
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tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
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by Audrey Edart | Jan 26, 2024
Sowee promotes a service with an arcade game
Outrun maximises audience exposure to a brand universe
Sowee, the energy supplier and subsidiary of EDF, has chosen an innovative approach to promote its removals service by opting for a playable advertising campaign. This strategic decision is part of a desire to stand out in a saturated advertising world, by avoiding the ‘banner blindness’ trap that is increasingly affecting consumers.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Sowee playable, through the Outrun mechanic, offers the brand a unique opportunity to create an interactive and memorable brand experience. By adopting this form of advertising, Sowee is breaking away from traditional static ads, which often go unnoticed due to visual saturation.
By choosing Outrun as the setting for its campaign, Sowee is capitalising on the engaging nature of the arcade game. And capture the attention of its audience in a fun way. The aim is to create an immersive experience, where users actively interact with the brand while exploring the features of the removals service.
By highlighting its removals service through a playable campaign, Sowee generates attention, engagement and curiosity among its target audience. This creative approach allows Sowee to stand out from the crowd.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
