Buy and Play

Reward your customers after purchase

Buy and Play or Proof of Purchase is the perfect bridge between the physical and digital worlds. This upload mechanic allows for the validation of a real world action (purchase, visit, discovery) to unlock access to a game or reward. It is the ultimate tool for transforming a simple receipt into a moment of customer loyalty.

Test the game

Why launch a Buy and play

Drive-to-store & Drive-to-web
Proof of ownership
Guaranteed conversion

Buy and Play or Proof of Purchase is the perfect bridge between the physical and digital worlds. This upload mechanic allows for the validation of a real world action (purchase, visit, discovery) to unlock access to a game or reward. It is the ultimate tool for transforming a simple receipt into a moment of customer loyalty.

Why launch a Buy and play?

Drive-to-store & Drive-to-web: boost traffic at points of sale or on e-shops by conditioning participation on proof of purchase or visit
Proof of ownership: engage your current customers by asking them to take a photo of their products to access exclusive benefits
Guaranteed conversion: encourage immediate purchase with the promise of an instant win after the transaction

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Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

Validation via upload: in various formats (JPG, PNG, PDF)
Linked multi mechanics: connect proof of purchase to an Instant Win, a score based game, or a prize draw
Compliance: manage the receipt of supporting documents via your interface

Visual personalization

Customize the upload area and the capture instructions
Playful transitions: create perfect visual continuity between the proof stage and the following game

Request a demo

Test the mobile version
of the game by scanning
the QR code

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Buy and Play proof of purchase game on mobile

The Buy and Play module is a powerful solution for measuring the effectiveness of your marketing campaigns. By requiring proof of purchase, you directly link your gamification campaign to your revenue. Whether it involves scanning a receipt to scratch a virtual card or photographing a product to enter a prize draw, this mechanic rewards the customer after their purchase. It is a unique opportunity to collect valuable transactional data while providing a rewarding experience that encourages long term brand preference.

Buy and play is an upload module. Participants must prove they have completed an action (e.g. made an in store purchase) by uploading an image (JPG/PNG, GIF, SVG) or a document (PDF).

They can certify:

Purchase via receipt upload
Object ownership by means of a photo of the object concerned
Locate the user at a precise point by uploading a photo of him or her in the expected situation
The discovery of a clue hidden in a store by uploading a photo of the clue

Discover how to create a Buy and Play in Adictiz.

Buy and Play campaigns examples