Case study Hugo Publishing
Literary launch:
awareness and acquisition through gamification.
Case study Hugo Publishing
Literary launch: boosting acquisition through gamification
Hugo Publishing orchestrates the event launch of Morgane Moncomble’s new novel, La Révolte de la Reine, through a captivating interactive game based on Glutton mechanics. By fully immersing itself in the author’s universe, this highly immersive campaign sparked massive enthusiasm among her community, turning readers’ passion into a powerful driver for visibility and data acquisition.
Hugo Publishing orchestrates the event launch of Morgane Moncomble’s new novel, through a captivating interactive game based on Glutton mechanics. By fully immersing itself in the author’s universe, this highly immersive campaign sparked massive enthusiasm among her community.
Page views
Games played
opt-in rate
The objectives of the gaming campaign
Awareness: offering maximum visibility for the book launch to the general public.
Engagement: creating an interactive and memorable event inspired by Morgane Moncomble’s universe.
Data acquisition: enriching the CRM database and optimizing future communication campaigns.
The objectives of the gaming campaign
For Hugo Publishing, gamification is not limited to entertainment, it is a driver of performance and editorial reach. By leveraging play, the publishing house transforms fan enthusiasm into concrete results through three major pillars.
Awareness: offering maximum visibility for the launch of La Révolte de la Reine to the general public.
Community engagement: creating an interactive and memorable event inspired by Morgane Moncomble’s universe.
Data acquisition: capturing new leads to enrich the CRM database and optimize future communication campaigns.
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