Case study Sephora Nuxe
Combine co-branding, drive-to-web
and massive acquisition of qualified data
Case study Sephora Nuxe
Combine co-branding, drive-to-web and massive acquisition of qualified data
Sephora boosts its traffic and data acquisition through a co-branded Battle with Nuxe, turning the game into a powerful lever for immediate conversion. By combining playful engagement with strategic coupon distribution, this high-performance system maximized revenue while massively enriching the brand’s CRM database with highly qualified profiles.
Sephora boosts its traffic and data acquisition through a co-branded Battle with Nuxe. This high-performance system maximized revenue while massively enriching the brand’s CRM database with highly qualified profiles.
The objectives of the gaming campaign
Traffic acquisition: generating a qualified flow to the e-commerce site
Immediate conversion: boosting revenue through the targeted distribution of promotional codes.
Data marketing: capturing leads to enrich the database and optimize retargeting
Games played
Clicks to Nuxe products
opt-in rate
The objectives of the gaming campaign
For Sephora, gamification is not limited to entertainment; it is a strategic driver of commercial performance. By leveraging gaming, the brand transforms engagement into concrete results through three major pillars:
Traffic acquisition: generating a qualified flow to the e-commerce site
Immediate conversion: boosting revenue through the targeted distribution of promotional codes.
Data marketing: capturing leads to enrich the database and optimize retargeting
Test the mobile version
of the game by scanning
the QR code
Games played
Clicks to Nuxe products
opt-in rate
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