by Audrey Edart | Jan 16, 2026
Strengthen customer relationships at the point of sale through interactivity
Scan & Play offers an interactive point-of-sale experience by inviting customers to scan a QR code or barcode from a receipt, flyer or POS display. They are then taken to a competition, quiz or personalised content. The data extracted from the scanned code (e.g. store ID, product type, channel) not only allows you to measure the performance of the campaign, but also to personalise messages, prizes or redirects based on the profile or purchase context.
Why launch a Scan & Play?
- Liven up a point of sale
- Encourage conversion
- Leverage data from scanned codes
- Activate and retain
Scan & Play offers an interactive point-of-sale experience by inviting customers to scan a QR code or barcode from a receipt, flyer or POS display. They are then taken to a competition, quiz or personalised content. The data extracted from the scanned code (e.g. store ID, product type, channel) not only allows you to measure the performance of the campaign, but also to personalise messages, prizes or redirects based on the profile or purchase context.
Why launch a Scan&Play ?
- Bringing a point of sale to life: an interactive experience accessible via receipt, flyer or POS advertising to enhance the customer experience in store.
- Encourage conversion: immediate access to a gift (promo code, game, etc.) encourages customers to return to the store or complete an online purchase.
- Leverage data from scanned codes: every piece of information in your barcodes or QR codes (store ID, product, channel) can be used during or after the campaign to refine the user journey, trigger specific redirects, and activate targeted emails.
- Activate and retain: by extending the relationship after purchase, Scan & Play becomes a CRM lever to engage customers over the long term.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Mechanical parameters
- Configuration of barcode or QR code sequences associated with the experience
- Configuration of all types of codes
- Customisation of the post-scan gaming experience
- Mobile-first display
Test the mobile version
of the game by scanning
the QR code
3
Example of a Scan and Play campaign
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
by Audrey Edart | Jan 16, 2026
Invite your customers to select their preferences from among your various products
The Swiper module is an innovative solution for collecting feedback from your community in a simple, dynamic way. This functionality uses the “swipe” mechanism, popularized by the Tinder application, to enable users to give their opinion on your brand, products, commercial offers or services.
Why launch a Swiper
- Mobile first experience
- Data collection
- Ultra fast engagement
The Swiper module is an innovative solution for collecting feedback from your community in a simple, dynamic way. This functionality uses the “swipe” mechanism, popularized by the Tinder application, to enable users to give their opinion on your brand, products, commercial offers or services.
Why launch a Swiper?
- Mobile first experience: instinctive gestures (swipe left/right) perfectly adapted to smartphones
- Data collection: a powerful tool to gauge your audience’s tastes and gather valuable data on product preferences
- Ultra fast engagement: a simple mechanic that multiplies the number of votes and naturally extends the time spent on your campaign
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Extended voting options: integrate features like the “Super Like” or the “Joker” to nuance user choices and boost the journey
- Profiling: configure the cards to alternate between products, questions, and visuals
- Instant feedback: display global statistics at the end of the game
Visual personalization
- Customization of card design, voting icons (hearts, thumbs, logos), and the background according to your brand guidelines
- Bespoke interface: adapt button aesthetics and transition animations
Test the mobile version
of the game by scanning
the QR code
3
When offering visuals to your users, you can ask them to like or dislike them by simply swiping left or right.
What’s more, you can reinforce their choice by offering options such as “Super Like” or “Joker”. This mechanism is particularly well-suited to “mobile-first” campaigns, as it can be accessed anytime and anywhere the user has a smartphone.
By personalizing the visuals, you can adapt the mechanics to your brand universe and maximize your users’ engagement by increasing the time spent on your campaign and the number of votes. Thanks to this game mechanic, you can gather information on your users’ preferences and use this data to adapt your marketing strategy accordingly.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
by Audrey Edart | Jan 16, 2026
The fastest winning moment to convert your audience
Click & Win is the ultimate instant-win mechanic for those seeking efficiency. With a single click, users find out if they have won. It is the perfect tool to energize your customer journeys, boost conversion rates, and provide immediate gratification to your community.
Why launch a Click & Win campaign?
- Instant commitment
- Record completion rates
- Total versatility
- Automated Participation
Click & Win is the
ultimate instant-win mechanic for those seeking efficiency. With a single click, users find out if they have won. It is the perfect tool to energize your customer journeys, boost conversion rates, and provide immediate gratification to your community.
Why launch a Click & Win campaign?
- Instant engagement: a user journey stripped to the essentials to maximize participation rates;
- Record completion rates: less friction means more qualified leads for your CRM database;
- Total versatility: whether for an Advent calendar, a “Golden Ticket” operation, or a product launch, it adapts to everything;
- Automated Participation: the only mechanic that allows for transparent prize distribution within a long user journey.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Participation management (per day, per week, or per campaign)
- Automatic entry mode
- Winner uniqueness – control your prize distribution
- Stopwatch
Visual personalization
- Customized clickable object
- Customize the background and result pages
- Infinite storytelling: your creativity is the only limit
Test the mobile version
of the game by scanning
the QR code
3
Click & Win campaign examples
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
