Improving your company's relationship with prospects and customers is absolutely essential if you are to achieve your commercial objectives. In fact, customer relations have a considerable impact on consumer engagement and brand loyalty, as well as encouraging them to...
Mathis Duhautoy
International marketing at Adictiz
Mathis DUHAUTOY
International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Ouest France: how to attract new users through gamification
Developing a mailing list and collecting new users are key issues. Once subscriptions have been made and opt-in obtained, this audience can receive information about services or products. There are several ways of encouraging prospects to register for a tool, service...
Our advice for a successful interactive campaign
Every marketing plan, whatever the sector, begins by defining its objectives. These can be many and varied: raising awareness of your offer, increasing sales, etc. To achieve theses objectives, it is customary to plan several marketing campaigns of various kinds...
Maximising conversions: 4 effective methods
In the context of a marketing strategy, the issue of conversion is crucial. Indeed, to convert means to achieve a set goal. This goal varies depending on the activities. Maximising conversions can mean boosting sales or increasing foot traffic in stores. Today,...





