International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Today's consumers are increasingly attentive to the values upheld by companies. They ask where the products they buy come from, how they are made and how employees are treated. Anxious not to fall into the trap of greenwashing, buyers expect action rather than fine...
To engage and convert prospects into customers more easily, brands need to know their audiences. This is known as customer knowledge, and involves gathering relevant, accurate and up-to-date information about their profile, expectations and habits. This data enables...
The role of marketing is to encourage consumers to adopt a particular behaviour. It's a creative discipline that that evolves with societal change and technological advances. In this way, marketing adapts to buyers' preferences and expectations. While we have recently...
First introduced in the USA in 1074, barcodes are now found on all our consumer products. From food packaging to the labels on the clothes we buy. For many years, this sequence of 24 bars and 13 digits has enabled us to easily obtain an item's reference number and...
The opening of your shop is a unique moment in the life of a brand.. Qu’il s’agisse de son premier point de vente physique ou d’une boutique dans une nouvelle ville/pays, cela représente non seulement un énorme investissement, mais aussi beaucoup de travail. In a...
In a context where consumers are constantly exposed to promotional messages, brands need to redouble their creativity to engage their audience and stand out from their competitors. Influencer marketing offers many effective ways of doing this. To the question of what...
Brands are constantly looking for marketing levers to engage and convert their audience. Gift cards are one of the most popular tools for boosting brand awareness and encouraging purchases or repeat purchases. They are widely adopted by retailers, from fashion to...
Collecting data is crucial for businesses. Organisations rely on data to optimise their day-to-day operations, facilitate strategic decision-making and better address their needs. What's more, to refine your knowledge of your business and your audience, it's important...
CORUM L'Épargne is just one of the brands that have embraced gamification as a communications tool.This French company, which offers transparents and accessibl savings solutions, has chosen Playable Marketing coupled with sports sponsorship to raise its profile and...
S’appuyer sur un calendrier marketing est essentiel pour planifier ses différentes animations marketing en fonction de sa stratégie. En effet, selon les secteurs d’activité, les spécificités des audiences mais aussi des objectifs que les marques se fixent, celles-ci...
La Saint Valentin n'est pas seulement la fête des amoureux. C'est aussi une fête commerciale qui est devenue une date incontournable du calendrier marketing des marques. D'après les derniers chiffres disponibles issus d'une étude YouGov, près de 185 millions d'euros...
Cinema marketing is evolving in line with audience expectations. Today, cinema marketing strategies can no longer be based solely on trailers, posters and press reviews to promote a film. Audiences now trust their peers' opinions and the influencers' recommendations...
Organize in-house competitions is an excellent way to engage employees and strengthen team cohesion. The fun, interactive aspect of these animations can also be used to serve other strategic HR objectives, such as improving the employer brand, helping employees to...
Even if consumers are increasingly buying online, the fashion sector is particularly concerned by in-store sales. We continue to visit stores to touch fabrics, appreciate cuts and colors and, above all, try on clothes. On average, going in store to try and pay for...
Gamification in marketing enables brands to immerse their prospects and customers in highly differentiating interactive experiences.There are many examples of gamification in marketing. The element of fun, the promise of a reward and the opportunity to test your...