International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Collecting data is crucial for businesses. Organisations rely on data to optimise their day-to-day operations, facilitate strategic decision-making and better address their needs. What's more, to refine your knowledge of your business and your audience, it's important...
CORUM L'Épargne is just one of the brands that have embraced gamification as a communications tool.This French company, which offers transparents and accessibl savings solutions, has chosen Playable Marketing coupled with sports sponsorship to raise its profile and...
S’appuyer sur un calendrier marketing est essentiel pour planifier ses différentes animations marketing en fonction de sa stratégie. En effet, selon les secteurs d’activité, les spécificités des audiences mais aussi des objectifs que les marques se fixent, celles-ci...
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Cinema marketing is evolving in line with audience expectations. Today, cinema marketing strategies can no longer be based solely on trailers, posters and press reviews to promote a film. Audiences now trust their peers' opinions and the influencers' recommendations...
Organize in-house competitions is an excellent way to engage employees and strengthen team cohesion. The fun, interactive aspect of these animations can also be used to serve other strategic HR objectives, such as improving the employer brand, helping employees to...
Even if consumers are increasingly buying online, the fashion sector is particularly concerned by in-store sales. We continue to visit stores to touch fabrics, appreciate cuts and colors and, above all, try on clothes. On average, going in store to try and pay for...
Gamification in marketing enables brands to immerse their prospects and customers in highly differentiating interactive experiences.There are many examples of gamification in marketing. The element of fun, the promise of a reward and the opportunity to test your...
Improving your company's relationship with prospects and customers is absolutely essential if you are to achieve your commercial objectives. In fact, customer relations have a considerable impact on consumer engagement and brand loyalty, as well as encouraging them to...
Developing a mailing list and collecting new users are key issues. Once subscriptions have been made and opt-in obtained, this audience can receive information about services or products. There are several ways of encouraging prospects to register for a tool, service...
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In the context of a marketing strategy, the issue of conversion is crucial. Indeed, to convert means to achieve a set goal. This goal varies depending on the activities. Maximising conversions can mean boosting sales or increasing foot traffic in stores. Today,...