International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Personalised marketing is an imperative for brands. A study by Accenture shows that 91% of consumers are more likely to buy from companies that offer relevant content. These figures illustrate the importance of understaning the expectations of your audience, and of...
To offer relevant products/services and an unforgettable experience, retailers need to understand what motivates their audience. This is a challenge facing marketers. And yet, online surveys are very simple data collection tools. In this article, we present 5...
Marketing in the home and garden sector is booming since the pandemic, with the French investing in their living spaces. According to a study by the Fédération Française du Bricolage, spending on home improvements has risen by 6.2% in 2020. The gardening market is...
It has never been so difficult to capture the attention of your audience. Today, we receive over 5,000 messages a day. Whether in real life or online, users are increasingly subject to advertising fatigue. In the digital space alone, more than 18,000 advertisers are...
According to a Gallup study, only 13% of employees worldwide feel involved in their work. A statistic that underlines the urgent need to improve corporate communication, both internal and external, and human interaction within organisations, particularly by adopting...
Easter is one of France's favourite holidays. According to a study by Usine Nouvelle, 45% of them take the opportunity to buy Easter chocolates. But this is not just a time for chocolate makers. Celebrated between the end of March and the beginning of April, Easter is...
A study carried out by Harvard Business School reveals that 95% of products launched on the market fail to find their audience because of poor segmentation. Brands understand the importance of personalising their offering. But also the way in which they communicate...
Today, 74% of consumers use mobile applications with the intention of making a purchase. M-commerce (i.e. online sales made via a mobile device) thus represents 44% of e-commerce revenues. It is therefore becoming crucial for brands to create their mobile...
Today's consumers are increasingly attentive to the values upheld by companies. They ask where the products they buy come from, how they are made and how employees are treated. Anxious not to fall into the trap of greenwashing, buyers expect action rather than fine...
To engage and convert prospects into customers more easily, brands need to know their audiences. This is known as customer knowledge, and involves gathering relevant, accurate and up-to-date information about their profile, expectations and habits. This data enables...
The role of marketing is to encourage consumers to adopt a particular behaviour. It's a creative discipline that that evolves with societal change and technological advances. In this way, marketing adapts to buyers' preferences and expectations. While we have recently...
First introduced in the USA in 1074, barcodes are now found on all our consumer products. From food packaging to the labels on the clothes we buy. For many years, this sequence of 24 bars and 13 digits has enabled us to easily obtain an item's reference number and...
The opening of your shop is a unique moment in the life of a brand.. Qu’il s’agisse de son premier point de vente physique ou d’une boutique dans une nouvelle ville/pays, cela représente non seulement un énorme investissement, mais aussi beaucoup de travail. In a...
In a context where consumers are constantly exposed to promotional messages, brands need to redouble their creativity to engage their audience and stand out from their competitors. Influencer marketing offers many effective ways of doing this. To the question of what...
Brands are constantly looking for marketing levers to engage and convert their audience. Gift cards are one of the most popular tools for boosting brand awareness and encouraging purchases or repeat purchases. They are widely adopted by retailers, from fashion to...