International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Engaging marketing campaigns are essential on today's marketing landscape, as they enable you to stand out from the crowd by grabbing people's attention. By encouraging interaction and two-way communication (brand-consumer), the chances of increasing memorability of a...
Marketing competitions are an essential part of the panoply of advertising levers available to brands. Above all, this type of animation creates new opportunities to interact with audiences. From the simplest scenario to the most immersive and entertaining, these...
Gamification marketing means creating interactive experiences to capture the attention of audiences, collect data and activate it. Today, brands are seeking innovative marketing solutions that can address new challenges, especially in a context where advertising needs...
In France, consumers are exposed to an average of over 1,200 advertising messages a day. Between television, social networks, online banner ads and mobile notifications... Advertising fatigue is a palpable reality for the vast majority of Internet users. For...
Data collection has become a crucial resource for brands, offering a powerful lever for personalising experiences and optimising campaigns. This guide will help you to understand the challenges of data, even without technical expertise, and to use it to boost your...
The Wheel of Fortune is a popular game mechanic. It's known from numerous television game shows. With an easily identifiable visual, simple rules and the chance to win attractive prizes, it's an attractive experience. For the same reasons, it's an interesting lever...
These days, it's increasingly difficult to find qualified profiles to strengthen your teams, but also to retain talent within your company. It is therefore crucial for organisations to strengthen their employer brand, not only to boost their attractiveness to...
Personalised marketing is an imperative for brands. A study by Accenture shows that 91% of consumers are more likely to buy from companies that offer relevant content. These figures illustrate the importance of understaning the expectations of your audience, and of...
To offer relevant products/services and an unforgettable experience, retailers need to understand what motivates their audience. This is a challenge facing marketers. And yet, online surveys are very simple data collection tools. In this article, we present 5...
Marketing in the home and garden sector is booming since the pandemic, with the French investing in their living spaces. According to a study by the Fédération Française du Bricolage, spending on home improvements has risen by 6.2% in 2020. The gardening market is...
It has never been so difficult to capture the attention of your audience. Today, we receive over 5,000 messages a day. Whether in real life or online, users are increasingly subject to advertising fatigue. In the digital space alone, more than 18,000 advertisers are...
According to a Gallup study, only 13% of employees worldwide feel involved in their work. A statistic that underlines the urgent need to improve corporate communication, both internal and external, and human interaction within organisations, particularly by adopting...
Easter is one of France's favourite holidays. According to a study by Usine Nouvelle, 45% of them take the opportunity to buy Easter chocolates. But this is not just a time for chocolate makers. Celebrated between the end of March and the beginning of April, Easter is...
A study carried out by Harvard Business School reveals that 95% of products launched on the market fail to find their audience because of poor segmentation. Brands understand the importance of personalising their offering. But also the way in which they communicate...
Today, 74% of consumers use mobile applications with the intention of making a purchase. M-commerce (i.e. online sales made via a mobile device) thus represents 44% of e-commerce revenues. It is therefore becoming crucial for brands to create their mobile...