International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Data collection has become a crucial resource for brands, offering a powerful lever for personalising experiences and optimising campaigns. This guide will help you to understand the challenges of data, even without technical expertise, and to use it to boost your...
The Wheel of Fortune is a popular game mechanic. It's known from numerous television game shows. With an easily identifiable visual, simple rules and the chance to win attractive prizes, it's an attractive experience. For the same reasons, it's an interesting lever...
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Marketing in the home and garden sector is booming since the pandemic, with the French investing in their living spaces. According to a study by the Fédération Française du Bricolage, spending on home improvements has risen by 6.2% in 2020. The gardening market is...
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Easter is one of France's favourite holidays. According to a study by Usine Nouvelle, 45% of them take the opportunity to buy Easter chocolates. But this is not just a time for chocolate makers. Celebrated between the end of March and the beginning of April, Easter is...
A study carried out by Harvard Business School reveals that 95% of products launched on the market fail to find their audience because of poor segmentation. Brands understand the importance of personalising their offering. But also the way in which they communicate...
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First introduced in the USA in 1074, barcodes are now found on all our consumer products. From food packaging to the labels on the clothes we buy. For many years, this sequence of 24 bars and 13 digits has enabled us to easily obtain an item's reference number and...