International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Black Friday is an essential highlight in the brand marketing calendar. Every year, more than 70% of consumers say they make purchases on this occasion, taking advantage of the exceptional promotions offered by retailers. Imported from the United States this trade...
Faire la promotion d’un produit suppose de mettre en place une stratégie marketing différente d’une campagne classique de notoriété. La marque va devoir concentrer son contenu sur un article spécifique, pour mettre en avant ses caractéristiques et donner envie de...
The Christmas holiday season is a crucial time for business profitability. During the last month of the year, they can achieve up to 20% of their annual sales. One of the keys to engaging consumers during this sales period is to anticipate your campaign by multiplying...
Christmas is a magical time when the French want to please their loved ones and themselves. Consumers are therefore more inclined to interact with brand content, especially when it inspires them to buy gifts. For companies, Christmas represents an average of 20% of...
With the explosion of e-commerce and digital marketing, one of the main challenges facing retail brands is to encourage their online prospects to visit their stores. Among the most effective marketing levers is e-couponing, or the distribution of discount coupons and...
In today's dynamic fashion industry, Kiabi stands out for its accessible style and innovative marketing approach. The brand has implemented a strategy focused on gamification. And this via a partnership with Playable marketing solution Adictiz from 2014. This alliance...
Seasonality is a major challenge for brands, whatever their sector of activity. They have to adjust their marketing strategy to take account of the different needs of their audience at different times of the year. But the summer period presents an additional...
In marketing, gamification and interactivity are powerful tools for improving customer relations. They offer the opportunity to liven up marketing communications in an original way, with the aim of engaging customers and building loyalty. By integrating gamification...
Engaging marketing campaigns are essential on today's marketing landscape, as they enable you to stand out from the crowd by grabbing people's attention. By encouraging interaction and two-way communication (brand-consumer), the chances of increasing memorability of a...
Marketing competitions are an essential part of the panoply of advertising levers available to brands. Above all, this type of animation creates new opportunities to interact with audiences. From the simplest scenario to the most immersive and entertaining, these...
Gamification marketing means creating interactive experiences to capture the attention of audiences, collect data and activate it. Today, brands are seeking innovative marketing solutions that can address new challenges, especially in a context where advertising needs...
In France, consumers are exposed to an average of over 1,200 advertising messages a day. Between television, social networks, online banner ads and mobile notifications... Advertising fatigue is a palpable reality for the vast majority of Internet users. For...
Data collection has become a crucial resource for brands, offering a powerful lever for personalising experiences and optimising campaigns. This guide will help you to understand the challenges of data, even without technical expertise, and to use it to boost your...
The Wheel of Fortune is a popular game mechanic. It's known from numerous television game shows. With an easily identifiable visual, simple rules and the chance to win attractive prizes, it's an attractive experience. For the same reasons, it's an interesting lever...
These days, it's increasingly difficult to find qualified profiles to strengthen your teams, but also to retain talent within your company. It is therefore crucial for organisations to strengthen their employer brand, not only to boost their attractiveness to...