International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
Games are a powerful tool for engaging, raising awareness and training employees. By transforming learning (and the transmission of information) into playful experiences, serious games encourage team motivation and performance. Discover the benefits of creating...
In a constantly evolving telecoms sector, where innovation and customer engagement are paramount, operators must constantly explore new telecoms marketing strategies to improve their services and win new market share. One of the marketing strategies that is gaining...
Le bandit manchot est l’un des jeux marketing les plus célèbres. Cet instant gagnant s’inspire des machines à sous de casino et invite les participants à tenter d’obtenir trois visuels identiques alignés sur le rouleau. Liée à une récompense immédiate, cette mécanique...
Corporate play is becoming increasingly popular. Whether organised online or face-to-face, these initiatives offer valuable opportunities to strengthen team cohesion. The engaging nature of games facilitates the transmission of information while capturing the...
74% of consumers refer to social networks before making a purchase. And 72% of companies have increased their sales and generated more in-store traffic thanks to their Social Media strategy. Investing in social networks is therefore absolutely essential for brands....
De toutes les mécaniques de gamification à la disposition des entreprises, les instants gagnants sont parmi les plus efficaces. Si les jeux marketing sont puissants pour engager son audience, c'est parce qu'ils permettent de faire gagner des dotations attractives. Et...
First-party data is collected directly by the company or brand from users when they interact with it (for example, on its website, app, or other marketing channels). It is an essential building block of customer knowledge. and an indispensable tool for personalizing...
Black Friday is an essential highlight in the brand marketing calendar. Every year, more than 70% of consumers say they make purchases on this occasion, taking advantage of the exceptional promotions offered by retailers. Imported from the United States this trade...
Faire la promotion d’un produit suppose de mettre en place une stratégie marketing différente d’une campagne classique de notoriété. La marque va devoir concentrer son contenu sur un article spécifique, pour mettre en avant ses caractéristiques et donner envie de...
The Christmas holiday season is a crucial time for business profitability. During the last month of the year, they can achieve up to 20% of their annual sales. One of the keys to engaging consumers during this sales period is to anticipate your campaign by multiplying...
Christmas is a magical time when the French want to please their loved ones and themselves. Consumers are therefore more inclined to interact with brand content, especially when it inspires them to buy gifts. For companies, Christmas represents an average of 20% of...
With the explosion of e-commerce and digital marketing, one of the main challenges facing retail brands is to encourage their online prospects to visit their stores. Among the most effective marketing levers is e-couponing, or the distribution of discount coupons and...
In today's dynamic fashion industry, Kiabi stands out for its accessible style and innovative marketing approach. The brand has implemented a strategy focused on gamification. And this via a partnership with Playable marketing solution Adictiz from 2014. This alliance...
Seasonality is a major challenge for brands, whatever their sector of activity. They have to adjust their marketing strategy to take account of the different needs of their audience at different times of the year. But the summer period presents an additional...
In marketing, gamification and interactivity are powerful tools for improving customer relations. They offer the opportunity to liven up marketing communications in an original way, with the aim of engaging customers and building loyalty. By integrating gamification...