International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
At a time when companies are redoubling their efforts to retain their talent and boost their overall performance, employee engagement has become a key strategic issue. But how do you sustainably nurture the motivation of your teams, encourage buy-in to shared...
Despite the rise of e-commerce, physical stores remain a strategic pillar for brands. In 2024, more than 70% of global sales were still made in-store, proving that the in-store marketing and experience remain essential to the consumer purchasing journey. However,...
Halloween has become an unmissable highlight for brands wishing to boost their communications and increase their visibility. Last year, spending on the holiday in France reached some 300 million euros, marking a 5% increase on the previous year. This trend testifies...
Le marketing territorial a le vent en poupe. Avec l'essor du tourisme de proximité, les collectivités et acteurs touristiques locaux cherchent à promouvoir leur destination auprès des voyageurs. Pour se faire connaître et donner envie de partir à la découverte de son...
In a world where commercial borders are becoming increasingly blurred, internationalisation is becoming an essential growth lever for brands. By 2024, the value of the world's top 5,000 companies will have reached 13,000 billion dollars, reflecting the importance of...
The simplicity and instantaneous nature of the scratch card game are deeply rooted in popular culture. Their engaging mechanics offer users immediate gratification, delivering a quick dose of dopamine that captivates and builds loyalty. In this article, we explore the...
Consumers spend time on their mobile devices to interact with brands and make purchases. Last year, almost 50% of sales were generated via mobile devices, a trend that continues to grow.In this context, a mobile-first strategy is essential to capture attention and win...
Who hasn't heard of the game of differences? This game involves finding the details that change from one image to another. In the marketing version, players who manage to spot the differences can be rewarded with attractive prizes (goodies, discount vouchers and other...
You're probably familiar with Candy Crush Saga. Launched in 2012, it is the world's most popular digital game, attracting more than 240 million monthly active players and accumulating more than 3 billion downloads. Candy Crush is based on a simple Match 3 principle:...
With our economy making a decisive shift towards greener energies, the energy sector is undergoing a major transformation. As well as innovations in resources and energy use, old and new players in the vertical are also having to change the way they communicate with...
The secret ingredient of impactful communication is knowing who you're talking to and adapting your message to each consumer (or each consumer segment). To get to know their audience and understand their needs, brands can share a marketing game in the form of a...
Games are a powerful tool for engaging, raising awareness and training employees. By transforming learning (and the transmission of information) into playful experiences, serious games encourage team motivation and performance. Discover the benefits of creating...
In a constantly evolving telecoms sector, where innovation and customer engagement are paramount, operators must constantly explore new telecoms marketing strategies to improve their services and win new market share. One of the marketing strategies that is gaining...
Le bandit manchot est l’un des jeux marketing les plus célèbres. Cet instant gagnant s’inspire des machines à sous de casino et invite les participants à tenter d’obtenir trois visuels identiques alignés sur le rouleau. Liée à une récompense immédiate, cette mécanique...
Corporate play is becoming increasingly popular. Whether organised online or face-to-face, these initiatives offer valuable opportunities to strengthen team cohesion. The engaging nature of games facilitates the transmission of information while capturing the...