International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
The World Cup represents an unmissable marketing opportunity. Even brands far removed from the sports world can capitalize on this global event. 5 billion people engaged during the 2022 edition, with 93.6 million social media posts and 5.95 billion interactions. It is...
L'attention est la monnaie la plus rare du web. En 2025, alors que l'IA générative sature les flux de contenus statiques, la publicité jouable (ou playable ads) s'impose comme l'arme ultime pour engager une audience de plus en plus volatile. Plus qu'un simple...
Easter is more than just an egg hunt: it is a key moment to build a bridge between brands and their audiences. This period, at the intersection of spring renewal and family gatherings, offers the perfect opportunity to capture attention, reactivate leads and boost...
Marketing consent is no longer just a checkbox. It has become a strategic issue, closely monitored by the authorities and which can be very costly for companies. In France, the largest fine reached 50 millions euros. This context is driving brands to rethink how they...
The hotel industry has been transformed. Travelers no longer settle for just a comfortable room: they want immersion, local culture, and unique memories. This shift, accelerated post-pandemic, is forcing establishments to rethink how they attract and retain guests....
With the surge of Artificial Intelligence and changing consumer expectations, marketing practices are evolving faster than ever. To stay competitive, it is now essential to anticipate these shifts and follow the 2026 marketing trends. This article reviews the new best...
Knowing your customers better means selling more effectively. But with the gradual disappearance of third-party cookies, data collection is becoming a real challenge. To feed their CRM with relevant insights, brands can rely on two complementary allies: gamification,...
Valentine’s Day remains a strategic occasion for all brands, even beyond traditional industries. Each campaign offers a unique opportunity to generate leads, boost conversions, and build customer loyalty. By creating engaging and inclusive experiences, brands can...
Health is a highly regulated field, sensitive, and sometimes taboo. Certain topics are delicate or complex to address. Prevention campaigns also have to engage diverse audiences, who are often difficult to reach. To capture attention in prevention campaigns, relying...
In 2026, marketing performance cannot be left to chance. The brands that will succeed are those that have managed to plan and pace their communication consistently throughout the year. A well-planned 2026 marketing calendar ensures you engage your audience at the...
CRM (Customer Relationship Management) is an essential tool for structuring customer relationships. On average, each euro invested in a CRM generates 8.71 euros in return. Moreover, 85% of users report a significant improvement in their customer experience. However,...
The music industry in France generated €920 million in revenue last year, driven by streaming, which accounts for nearly 80% of the market's income. Streaming platforms, social media trends, new consumers habits and the eventisation of tours... In this landscape,...
Kitchen designers play a key role in the home improvement sector. With consumers seeking more flexible, affordable and personalised solutions, product offerings and marketing strategies need to adapt. This is particularly true in the context of a kitchen advertising...
In France, Black Friday week generated €7.5 billion in online sales — an impressive year-over-year growth of +18.9%. In this highly competitive context, brands struggle to stand out. To capture attention and drive purchases, they need to launch impactful and...
Faced with advertising overload, marketing commitment has become a strategic priority for brands. The goal is no longer just to maximise the reach of campaigns, but to build lasting relationships with each customer. Engaging audiences means capturing their attention...