International Marketing @Adictiz
Inbound Strategy | Digital Marketing
Shine on the international stage
As International Marketing Project Manager at Adictiz, I oversee the rollout of our solutions in the British and Spanish markets. My role is to promote our expertise on a global scale by adapting our content strategies to generate international growth opportunities.
Driven by content creation, I write blog articles and thematic guides that explain our gamification solutions. I also manage our presence on LinkedIn to engage our communities and oversee the creation and deployment of our internal newsletter.
In 2026, marketing performance cannot be left to chance. The brands that will succeed are those that have managed to plan and pace their communication consistently throughout the year. A well-planned 2026 marketing calendar ensures you engage your audience at the...
CRM (Customer Relationship Management) is an essential tool for structuring customer relationships. On average, each euro invested in a CRM generates 8.71 euros in return. Moreover, 85% of users report a significant improvement in their customer experience. However,...
Long perceived as targeting a young audience, gamification in marketing is still subject to stereotypes. Yet, marketing campaigns that include interactive elements see an increase in user engagement of 100 to 150 % compared to traditional approaches. A figure that...
The music industry in France generated €920 million in revenue last year, driven by streaming, which accounts for nearly 80% of the market's income. Streaming platforms, social media trends, new consumers habits and the eventisation of tours... In this landscape,...
Kitchen designers play a key role in the home improvement sector. With consumers seeking more flexible, affordable and personalised solutions, product offerings and marketing strategies need to adapt. This is particularly true in the context of a kitchen advertising...
In France, Black Friday week generated €7.5 billion in online sales — an impressive year-over-year growth of +18.9%. In this highly competitive context, brands struggle to stand out. To capture attention and drive purchases, they need to launch impactful and...
Faced with advertising overload, marketing commitment has become a strategic priority for brands. The goal is no longer just to maximise the reach of campaigns, but to build lasting relationships with each customer. Engaging audiences means capturing their attention...
In an environment saturated with commercial messages, consumer attention is becoming a scarce resource. On average, a person is exposed to nearly 10,000 advertisements per day. This overexposure leads to ad fatigue, making formats less effective at capturing interest...
Luxury marketing in France continues to show remarkable growth. Last year, the global luxury market reached a record value of €1.5 trillion, with estimated growth of between 8% and 10%. Traditionally associated with exclusivity and exceptional craftsmanship, luxury is...
Inspired by a tradition deeply rooted in the minds of users, the marketing Advent calendar has established itself as a powerful engagement tool for brands. Initially designed to mark the countdown to Christmas, this interactive format quickly found its place in...
With estimated global sales of $579 billion in 2023, the cosmetics marketing sector continues to attract, innovate and reinvent itself. In France alone, it is worth more than €17 billion, making France one of the world leaders in beauty. Behind these impressive...
At a time when companies are redoubling their efforts to retain their talent and boost their overall performance, employee engagement has become a key strategic issue. But how do you sustainably nurture the motivation of your teams, encourage buy-in to shared...
Despite the rise of e-commerce, physical stores remain a strategic pillar for brands. In 2024, more than 70% of global sales were still made in-store, proving that the in-store marketing and experience remain essential to the consumer purchasing journey. However,...
Halloween has become an unmissable highlight for brands wishing to boost their communications and increase their visibility. Last year, spending on the holiday in France reached some 300 million euros, marking a 5% increase on the previous year. This trend testifies...
Le marketing territorial a le vent en poupe. Avec l'essor du tourisme de proximité, les collectivités et acteurs touristiques locaux cherchent à promouvoir leur destination auprès des voyageurs. Pour se faire connaître et donner envie de partir à la découverte de son...