Case study Eurotunnel
Engaging loyalty program members
Case study Eurotunnel
Engaging loyalty program members
Eurotunnel reinvigorates its community through a campaign based on Match 3 mechanics. Designed to create a recurring touchpoint, this activation combined instant win prizes with an exclusive sweepstakes reserved for LeShuttle Freight Club members.
Eurotunnel reinvigorates its community through a campaign based on Match 3 mechanics. Designed to create a recurring touchpoint, this activation combined instant win prizes with an exclusive sweepstakes reserved for LeShuttle Freight Club members.
Games played per participant
Average game duration
conversion (visitors to registered members)
The objectives of the gaming campaign
Club recruitment: massively converting visitors into registered members
Retention: establishing recurrence with an average of 3.5 games played per participant
Community engagement: captivating the audience over the long term
The objectives of the gaming campaign
Eurotunnel uses gamification as a powerful engagement driver for its loyalty program. By rewarding regular interaction, the brand strengthens member attachment to the LeShuttle Freight Club through three strategic pillars:
Club recruitment: massively converting visitors into registered members with a 42.1% conversion rate
Retention: establishing recurrence with an average of 3.5 games played per participant.
Community engagement: captivating the audience over the long term with an average playtime of over 8 minutes per session
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