Innovate your programmatic campaigns with interactive banners
Differentiate yourself with interactive, playable display ads. Collect a wide range of user engagement KPIs!
Innovate your programmatic campaigns with interactive banners
Differentiate yourself with interactive, playable display ads. Collect a wide range of user engagement KPIs!
Optimize the visibility of
your banner ads with Playable Ads
Classic display banner
VS.
Interactive display banner
Optimize the visibility of your banner ads with Playable Ads
Classic display banner
VS.
Interactive display banner
What are the objectives of the Playable Ads format?
Brand awareness
Promote and demonstrate
the added value of an offer
Engagement
Spend time and
interact with the brand.
Qualification
Capitalize on user preferences
3 types of display to meet your needs
Formats compatible with display networks
Medium rectangle format
This format facilitates integration into editorial content.
Interstitial
This format typically appears during natural transitions within an application.
Wide-angle / Half-page
A very popular playable ads format,
thanks to its impactful size.
They put their trust in us
for the production and distribution of their playable Ads
Floa Bank presents its advantages in a quiz
Objective: Interaction with the brand
With playable ads, Floa Bank offers a range of payment options: 3 or 4x free of charge, payment by credit card, refund if cancelled.
SFR highlights its offer with a catch-all device
Objective: service visibility
With playable ads, SFR highlights mobile offers for the Christmas period
Easy Voyage makes its audience dream with the battle
With playable ads, Easy Voyage explores its audience’s preferences by offering a choice of two destinations
Playable Ads: reconciling consumers with digital advertising
Formats compatible with display distribution networks: 3 types of display to meet your needs.
Customized KPI analysis to boost interaction
Click rate to play
% of users who started a playable ads experience out of number of impressions
User paths
Possibility of identifying the number of users who have seen :
- introduction screen
- the game screen
- the end screen
Clicks redirects
Customized tracking of redirect clicks:
- Header
- Footer
- Game screen
- End screen
- …
User preferences
Number of users who started a playable ads experience by indicating a product or service preference
Integrate the pixel to measure your conversion
Event tracking
Creation and implementation of HTML code on website
Performance
Conversion event feedback and optimization
Audience targeting
Creating audiences to reach or exclude a target group
Complete the measurement of the effectiveness of your
advertising device with the Brand lift Happydemics
What is a Brandlift?
A measure of the effectiveness of your advertising campaign and its impact on your brand. Analyze the upliftsof your campaigns or identify areas for optimization by comparing your performance with comprehensive benchmarks.
As a trusted third party, Happydemics collects in real time on all digital inventory, thanks to a unique proprietary technology and the retargeting of those actually exposed to your campaign. A unique methodology that can be activated across all media and campaign types.
Indicators
A selection of universal, top and mid-of-funnel indicators, divided into 8 Brand Lift Templates.a Brand Lift for each campaign objective: branding, format relevance, sales generation, in-store traffic… Comparison between exposed and unexposed people to assess recall levels.
Benchmarks
Compare performance with market benchmarks (sector/media/kpi) to answer the question of ‘good or bad performance’. +15,000 benchmarks available!
The results
- Available 48 hours after the end of the campaign
- Synthetic + detailed view on a dashboard
- Highlighting top/flop performances
- Easily shareable interactive report