Scan and play

Scan and play

Scan & Play

Strengthen customer relationships at the point of sale through interactivity

 

Scan & Play offers an interactive point-of-sale experience by inviting customers to scan a QR code or barcode from a receipt, flyer or POS display. They are then taken to a competition, quiz or personalised content. The data extracted from the scanned code (e.g. store ID, product type, channel) not only allows you to measure the performance of the campaign, but also to personalise messages, prizes or redirects based on the profile or purchase context.

scan and play mobile

Why launch a Scan & Play?

  • Liven up a point of sale
  • Encourage conversion
  • Leverage data from scanned codes
  • Activate and retain

Scan & Play offers an interactive point-of-sale experience by inviting customers to scan a QR code or barcode from a receipt, flyer or POS display. They are then taken to a competition, quiz or personalised content. The data extracted from the scanned code (e.g. store ID, product type, channel) not only allows you to measure the performance of the campaign, but also to personalise messages, prizes or redirects based on the profile or purchase context.

 

Why launch a Scan&Play ?

  • Bringing a point of sale to life: an interactive experience accessible via receipt, flyer or POS advertising to enhance the customer experience in store.
  • Encourage conversion: immediate access to a gift (promo code, game, etc.) encourages customers to return to the store or complete an online purchase.
  • Leverage data from scanned codes: every piece of information in your barcodes or QR codes (store ID, product, channel) can be used during or after the campaign to refine the user journey, trigger specific redirects, and activate targeted emails.
  • Activate and retain: by extending the relationship after purchase, Scan & Play becomes a CRM lever to engage customers over the long term.
    Scan and play mechanics

    Advanced customization

    Adapt the mechanics to your needs for a unique experience

    Mechanical parameters

    • Configuration of barcode or QR code sequences associated with the experience
    • Configuration of all types of codes
    • Customisation of the post-scan gaming experience
    • Mobile-first display

    Test the mobile version
    of the game by scanning
    the QR code

    3
    demo scan and play
    scan and play mobile

    Example of a Scan and Play campaign

    scan and play maison du monde
    scan and play maison du monde wheel
    scan and play maison du monde gain

    More than 200 brands trust us

    Flexible plans
    tailored to your needs

    Adictiz, the platform to achieve
    your marketing goals

    Tiny wings

    Tiny wings

    Tiny Wings

    The ultimate game of speed and skill

    Tiny Wings is a score-based mechanic inspired by the popular game application of the same name. This game mechanic is based on the speed and skill of the user, who must navigate a hilly environment while trying to get as far and as fast as possible.

    Why launch a Tiny Wings

    • Record retention
    • A complete sensory universe
    • Young, active target group

    Tiny Wings is a score-based mechanic inspired by the popular game application of the same name. This game mechanic is based on the speed and skill of the user, who must navigate a hilly environment while trying to go as far and as fast as possible. The player must accelerate downhill and slow down uphill to progress.

    Why launch a Tiny Wings?

    • Record retention: smooth, hypnotic mechanics that dramatically increase the time spent on your campaign.
    • Complete sensory universe: customize everything from sounds to loops, for total immersion in your sound and visual identity.
    • Young, active target audience: a “casual game” format that’s ideal for capturing a mobile audience that’s dynamic and keen on challenges.

    Advanced customization

    Adapt the mechanics to your needs for a unique experience

    Game settings

    • Jump physics: adjust gravity and loop fluidity
    • Competition system: integrate real-time rankings
    • Conversion levers: link scores to instant win or prize draws to reward players

    Visual personalization

    • Customized art direction: dress the hills, the sky and the obstacles in the colors of your graphic charter
    • Brand sound design: integrate your own sound effects and music for a memorable brand experience

    Test the mobile version
    of the game by scanning
    the QR code

    3
    Mobile game tiny wings on Adictiz
    Tiny Wings mobile game
    This mechanic is fully customizable and offers numerous options for showcasing your products and services. You can customize sounds, animations, jumps, loops, bonus visuals, obstacles, etc. to adapt the module to your brand universe. Using this mechanic for your advertising campaigns will perfectly meet your engagement objectives by increasing the time users spend on your campaign and their number of plays.

    What’s more, Tiny Wings is a score-based mechanic that offers plenty of scope for user interaction. You can create leaderboards to encourage competition between players, and offer rewards for top scores. This mechanic can also be combined with other mechanics, such as instant wins or prize draws, to further increase user engagement.

    Last but not least, this game mechanic is ideal for reaching a young and active audience, who are fond of this type of game. With Tiny Wings, you can easily reach a wide audience and get your users interested in your products and services.

    Discover how to create a Tiny wings game in Adictiz.

    Examples of Tiny Wings campaigns

    Game Tiny Wings SFR Reunion
    Game Tiny Wings RED
    Game Tiny Wings LIDL
    Game Tiny Wings TGV Inoui

    More than 200 brands trust us

    Flexible plans
    tailored to your needs

    Swiper

    Swiper

    Swiper

    Invite your customers to select their preferences from among your various products

    The Swiper module is an innovative solution for collecting feedback from your community in a simple, dynamic way. This functionality uses the “swipe” mechanism, popularized by the Tinder application, to enable users to give their opinion on your brand, products, commercial offers or services.

    Why launch a Swiper

    • Mobile first experience
    • Data collection
    • Ultra fast engagement

    The Swiper module is an innovative solution for collecting feedback from your community in a simple, dynamic way. This functionality uses the “swipe” mechanism, popularized by the Tinder application, to enable users to give their opinion on your brand, products, commercial offers or services.

    Why launch a Swiper?

    • Mobile first experience: instinctive gestures (swipe left/right) perfectly adapted to smartphones
    • Data collection: a powerful tool to gauge your audience’s tastes and gather valuable data on product preferences
    • Ultra fast engagement: a simple mechanic that multiplies the number of votes and naturally extends the time spent on your campaign

    Advanced customization

    Adapt the mechanics to your needs for a unique experience

    Game settings

    • Extended voting options: integrate features like the “Super Like” or the “Joker” to nuance user choices and boost the journey
    • Profiling: configure the cards to alternate between products, questions, and visuals
    • Instant feedback: display global statistics at the end of the game

    Visual personalization

    • Customization of card design, voting icons (hearts, thumbs, logos), and the background according to your brand guidelines
    • Bespoke interface: adapt button aesthetics and transition animations

    Test the mobile version
    of the game by scanning
    the QR code

    3
    Swiper game on mobile
    Swiper game on mobile

    When offering visuals to your users, you can ask them to like or dislike them by simply swiping left or right.

    What’s more, you can reinforce their choice by offering options such as “Super Like” or “Joker”. This mechanism is particularly well-suited to “mobile-first” campaigns, as it can be accessed anytime and anywhere the user has a smartphone.

    By personalizing the visuals, you can adapt the mechanics to your brand universe and maximize your users’ engagement by increasing the time spent on your campaign and the number of votes. Thanks to this game mechanic, you can gather information on your users’ preferences and use this data to adapt your marketing strategy accordingly.

    Discover how to create a Swiper in Adictiz.

    Swiper campaign examples

    Hugo publishing Swiper game
    Galeries Lafayettes swiper game
    Electrolux swiper game
    Club med swiper game
    Calédonie swiper game
    Sncf Connect swiper game

    More than 200 brands trust us

    Flexible plans
    tailored to your needs