by Audrey Edart | Mar 16, 2023
The concentration test at the service of your brand
The Intruder mechanic (or “odd one out” game) is based on a simple principle: identifying a foreign element hidden among a group of consistent objects. Whether moving or static, the intruder forces the user to analyze every visual detail of your brand.
Why launch an Intruder
- Maximum focus
- Fast
- Playful qualification
The Intruder mechanic (or “odd one out” game) is based on a simple principle: identifying a foreign element hidden among a group of consistent objects. Whether moving or static, the intruder forces the user to analyze every visual detail of your brand.
Why launch an Intruder?
- Maximum focus: to hunt down the intruder, the user must intensely scrutinize the displayed elements, which anchors your products in their mind
- Fast: quick gameplay that demands reflexes and concentration.
- Playful qualification: an excellent alternative to forms for engaging your CRM database
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Detection gameplay: configure the appearance of an intruder amidst a series of decoys
- Timer: impose a time limit
- Combined mechanics: associate intruder detection with an instant win feature to reward your players’ insight
Visual personalization
- Staging: customize the entire background and all elements.
- Success feedback: adapt the victory animations
Test the mobile version
of the game by scanning
the QR code
3
The Intruder game is a surgical method for promoting a specific range. Unlike a traditional advertisement, this “advergame” requires cognitive effort: the user doesn’t just watch, they search. This active posture promotes information retention far superior to passive formats.
Its complete customization allows it to adapt to any key event: hunting down a mystery ingredient for a food brand, finding the missing accessory in a fashion look, or identifying the technological intruder in a service offer. By ending the game with a results page or a form, you transform a simple observation test into a qualified lead generation machine, all while leaving an impression of a modern and playful brand.
Intruder game campaigns examples
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Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
by Audrey Edart | Mar 16, 2023
A unique instant-win mechanic for lead generation
The Claw Game brings the carnival experience to digital: users control the claw and try to grab a prize. Simple and immersive, this format showcases your products or rewards, captures attention, and turns engagement into marketing performance by generating qualified leads and boosting conversions.
Why launch a Claw machine?
- Lead generation
- Showcasing prizes and products
- Instant commitment
- Multi-format integration
The Claw Game brings the carnival experience to digital: users control the claw and try to grab a prize. Simple and immersive, this format showcases your products or rewards, captures attention, and turns engagement into marketing performance by generating qualified leads and boosting conversions.
Why launch a Claw machine?
- Lead generation: collect qualified data, segment it and activate it through the platform;
- Showcasing prizes and products: integrate your visuals to capture attention and strengthen your brand image;
- Instant engagement: prizes / instant-win rewards drive conversions immediately;
- Multi-format integration: website, social media, mobile application, playable adverts, e-commerce pop-ins, or interactive kiosks.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
Visual personalization
- Design of items to catch (product highlights, prizes to win, etc.)
- Claw customization (rope, hook)
Test the mobile version
of the game by scanning
the QR code
3
Examples of Claw Game campaigns
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
by Audrey Edart | Mar 16, 2023
Transform your proofs of purchase into exclusive access
The Gate Code mechanic acts as a digital vault for your marketing campaigns. It allows you to restrict access to a game or an offer exclusively to users who possess a unique code (receipt, QR code, barcode). It is the ideal tool to offer a VIP experience to your most engaged customers.
Why launch a Gate Code
- Ultra precise audience filtering
- Drive-to-store & web lever
- Rewarding exclusivity
The Gate Code mechanic acts as a digital vault for your marketing campaigns. It allows you to restrict access to a game or an offer exclusively to users who possess a unique code (receipt, QR code, barcode). It is the ideal tool to offer a VIP experience to your most engaged customers.
Why launch a Gate Code?
- Ultra precise audience filtering: target customers who have already made a purchase, increasing your conversion and loyalty rates
- Drive-to-store & web lever: encourage your customers to go to the store or your website to retrieve the provided access code
- Rewarding exclusivity: create a sense of privilege by offering access to hidden content only to those holding a magic key
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Code flexibility: import massive lists (up to 20 million)
- Strict access control: define the number of authorized uses
- Page protection: lock any stage of the game funnel
Visual personalization
- Personalize the entire entry page (wallpaper, text field, buttons) for immediate immersion
- Adapt the error and validation messages, as well as the success visuals
Test the mobile version
of the game by scanning
the QR code
3
The Gate Code is much more than a simple barrier: it is a value accelerator. By linking game access to a proof of purchase, you give a concrete and fun utility to your receipts or mailings. Coupled with the Adictiz emailing option, you can automate the sending of codes after a specific action, thus creating sophisticated loyalty scenarios. It is the ultimate mechanic for transforming a one-time transaction into a lasting and interactive customer relationship.
This technique is particularly useful for targeting customers who have already made a purchase, by creating an exclusive post purchase campaign. Customers are invited to enter the code provided through a medium (POS, website, email, or in store) to access the game and try to win a defined prize. By limiting access to a specific campaign or page, the gatecode also allows for filtering entries on a campaign and targeting a precise audience.
Gate code campaigns examples
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
