by Audrey Edart | Jan 26, 2024
Sowee promotes a service with an arcade game
Outrun maximises audience exposure to a brand universe
Sowee, the energy supplier and subsidiary of EDF, has chosen an innovative approach to promote its removals service by opting for a playable advertising campaign. This strategic decision is part of a desire to stand out in a saturated advertising world, by avoiding the ‘banner blindness’ trap that is increasingly affecting consumers.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Sowee playable, through the Outrun mechanic, offers the brand a unique opportunity to create an interactive and memorable brand experience. By adopting this form of advertising, Sowee is breaking away from traditional static ads, which often go unnoticed due to visual saturation.
By choosing Outrun as the setting for its campaign, Sowee is capitalising on the engaging nature of the arcade game. And capture the attention of its audience in a fun way. The aim is to create an immersive experience, where users actively interact with the brand while exploring the features of the removals service.
By highlighting its removals service through a playable campaign, Sowee generates attention, engagement and curiosity among its target audience. This creative approach allows Sowee to stand out from the crowd.
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by Audrey Edart | Jan 25, 2024
SFR celebrates its brand anniversary
Offer an entertaining experience for a cinema release, product launch or birthday party
SFR celebrates its quarter century of innovation and connectivity with a captivating Playable Ads campaign. Inspired by the eponymous arcade mechanic, Whac-A-Mole offers a fun and addictive experience, perfectly aligned with the campaign’s engagement objectives.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Whack-a-mole game, which can be customised according to the brand’s needs, immerses users in a visual universe specific to SFR. The visual elements have been adapted to create a seamless integration with the company’s brand strategy. The playful aspect of Playable Ads engages users, prolonging their interaction time with the advertising campaign. This active immersion creates a memorable experience, positively associating the SFR brand with the pleasure of playing. This strengthens user retention and loyalty.
Playable SFR is an innovative way of building brand awareness by creating a positive and memorable interaction with users. This unique approach in the advertising landscape allows SFR to stand out, attract the attention of new audiences and consolidate its status as an innovator in the telecommunications sector.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
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objectives and collecting exclusive data
by Audrey Edart | Jan 25, 2024
Nickel shatters preconceived ideas about banking
The slicer, a ninja-like fruit with highly engaging gameplay
Dive into the heart of marketing innovation with this Playable Ads campaign. An immersive experience designed to break traditional banking prejudices. The Slicer, a Fruit Ninja-like mechanic, invites players to slice through visuals representing words with negative connotations.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Banner blindness’ occurs when consumers develop an unconscious habit of ignoring traditional online advertising banners. Nickel’s Slicer breaks this pattern by offering an immersive gaming experience. Rather than simply viewing a static ad, users are encouraged to actively participate by interacting with the content, eliminating the risk of automatic ignoring.
For Nickel, a pioneer in alternative banking services, the Slicer fits in perfectly with the desire to deconstruct banking paradigms. This interactive campaign combines the boldness of games with the simplicity of banking access. It strengthens Nickel’s reputation while attracting a new audience. Embark on this innovative marketing adventure and transform the perception of banking with Nickel’s Slicer.
Playable ads turn viewers into active participants. The ‘playable ads’ format stands out for its ability to captivate the audience while actively promoting the brand. Nickel is pushing back the boundaries of banking marketing by integrating the Slicer. Offering a playful experience that remains engraved in consumers’ minds.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
