by Audrey Edart | Jan 26, 2024
The Dordogne promotes its region with Playable Ads
Ideal mechanism for conducting a survey and gathering insights
The picturesque region of the Dordogne is revealed in a new light through an innovative Battle Playable Ads campaign. This immersive experience offers a unique opportunity to promote the region and encourage tourism.
Very popular playable ads format,
thanks to its impactful and uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Playable Ads Battle is based on a simple but captivating mechanism. Participants are invited to choose between two images, representing how the audience feels about the Dordogne. This playful approach appeals to all audiences and offers infinite scope for customisation. But Playable Ads Battle is more than just an advertising campaign. It’s an innovative way of showcasing the Dordogne, engaging audiences, gathering relevant data and raising awareness.
By adding a touch of creativity to tourism promotion, Playable Ads Battle avoids the ‘banner blindness’ frequently seen in traditional campaigns. By avoiding the trap of ignoring the usual banner ads, this interactive experience offers increased visibility and improved memorability, creating a lasting impact in the minds of the audience.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
by Audrey Edart | Jan 26, 2024
Eden auto unveils its new product range
Memory mechanics encourage brand, offer and service memorability
By adapting the universe of its KIA vehicle range, Eden Auto designed a captivating interactive experience through a Playable Memory. This format strategically showcased the models’ design while requiring the users’ active attention.
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Personalizing the experience — inviting users to match the brand’s distinctive silhouettes and light signatures — generated significant engagement. This campaign proved to be a winning strategy to captivate the audience, boost traffic to Eden Auto points of sale, and strengthen the Kia range’s reputation within the innovation segment.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
by Audrey Edart | Jan 26, 2024
Carrefour surveys its audience with Swiper
Invites an audience to select their preferences by swiping left or right
Carrefour unveils its new Swiper Playable Ads campaign, a bold strategy aimed at surveying audience preferences and personalizing its offers. This form of interactive advertising stands out as a major asset, differentiating and strengthening brand awareness.
A very popular playable ads format,
thanks to its impactful size.
This format typically appears during natural transitions within an application.
This format facilitates integration into editorial content.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The campaign is based on the Swiper module, an innovative solution for collecting opinions. Carrefour invites its community to interact in a simple and dynamic way. Using the familiar ‘swipe’ mechanism made popular by the Tinder application. In this playable version, Carrefour has opted for an even more engaging approach, encouraging participants to click on ‘like’ or ‘dislike’ icons.
Carrefour’s Playable Ads Swiper campaign comes at a time when ‘banner blindness’ represents a major challenge for marketers. The mere presence of a visual ad is no longer enough to guarantee its effectiveness. Carrefour has grasped this reality by adopting an innovative approach that overcomes this trend. Advertising strategies are evolving, seeking to create more relevant, targeted and non-intrusive visual ads. At the same time, they are exploring creative and engaging ways of capturing attention in a saturated digital landscape. Playable Ads are emerging as a relevant response to this challenge, offering a participative and immersive experience.
By skilfully combining the Playable Ads Swiper campaign with its promotions, Carrefour is demonstrating its commitment to a customer-centric approach to marketing.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
