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Music marketing: engaging audiences through gamification
The music industry in France generated €920 million in revenue last year, driven by streaming, which accounts for nearly 80% of the market's income. Streaming platforms, social media trends, new consumers habits and the eventisation of tours... In this landscape,...
How can kitchen designers improve the performance of their marketing campaigns?
Kitchen designers play a key role in the home improvement sector. With consumers seeking more flexible, affordable and personalised solutions, product offerings and marketing strategies need to adapt. This is particularly true in the context of a kitchen advertising...
Black Friday: why gamified mechanics boost your marketing performance
In France, Black Friday week generated €7.5 billion in online sales — an impressive year-over-year growth of +18.9%. In this highly competitive context, brands struggle to stand out. To capture attention and drive purchases, they need to launch impactful and...