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High-performing Easter marketing campaign ideas
Easter is more than just an egg hunt: it is a key moment to build a bridge between brands and their audiences. This period, at the intersection of spring renewal and family gatherings, offers the perfect opportunity to capture attention, reactivate leads and boost...
Marketing consent: how to balance performance and GDPR compliance?
Marketing consent is no longer just a checkbox. It has become a strategic issue, closely monitored by the authorities and which can be very costly for companies. In France, the largest fine reached 50 millions euros. This context is driving brands to rethink how they...
Hotel marketing: attract and convert through gamification
The hotel industry has been transformed. Travelers no longer settle for just a comfortable room: they want immersion, local culture, and unique memories. This shift, accelerated post-pandemic, is forcing establishments to rethink how they attract and retain guests....