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Energy sector marketing: 3 original ideas for every challenge
With our economy making a decisive shift towards greener energies, the energy sector is undergoing a major transformation. As well as innovations in resources and energy use, players in the vertical are having to change the way they communicate. In a context of...
How do you create an original online personality test? Examples and guide
The secret ingredient of impactful communication is knowing who you're talking to and adapting your message to each consumer (or each consumer segment). To get to know their audience and understand their needs, brands can share a marketing game in the form of a...
Serious games: the new tool for HR strategies
Games are a powerful tool for engaging, raising awareness and training employees. By transforming learning (and the transmission of information) into playful experiences, serious games encourage team motivation and performance. Discover the benefits of creating...