Swiper | Cetelem
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Cetelem presents its advantages with Swiper
Let your audience discover an offer by swiping left or right
Half-page format
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Cetelem is launching a bold campaign designed to present its services in a fun and engaging way.
At the heart of this campaign is the Swiper module, an interactive technology that invites users to interact in a simple and intuitive way. Inspired by the famous ‘swipe’ gesture popularised by applications such as Tinder, this mechanism is exploited here by Cetelem to enable users to discover its services. By simply swiping left or right, participants can indicate their interest or disinterest, making the experience not only interactive, but also pleasant and fluid.
In a context where consumers are increasingly indifferent to traditional advertising banners, ‘banner blindness’ has become a major challenge for marketers. Cetelem has capitalised on this reality by offering a solution that really grabs attention. By opting for the Playable Ads format, the company is positioning itself at the cutting edge of new advertising strategies, aimed at creating content that is relevant, personalised and above all non-intrusive.
This campaign not only attracts attention, it also places the customer at the heart of Cetelem’s strategy. By allowing users to interact directly with the services on offer, Cetelem is demonstrating its commitment to understanding and meeting the expectations of its audience. In this way, Cetelem Playable Ads offers a personalised approach, where each interaction helps to better understand the needs of potential customers, while providing them with a clear and engaging presentation of the services on offer.
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