Publié par Clotilde Legrand le 05/15/19
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Case Studies

 

IMPROVE YOUR TRACKING VIA GOOGLE ANALYTICS

If you didn't know it yet, you have the possibility to link your Adictiz Box campaign to your GA account to go even further in the analysis of them. To make it easier to track and analyze the performance of your campaign, you can now identify each page by its name (as listed / named in the editor) within Google Analytics.

This will allow you to identify more quickly the possible stages of your journey with a loss of users, so that you can remedy them before the end of your campaign. 

discover THE UNIQUENESS OF THE WINNERS PER PAGE

The system of uniqueness of winners on Instant Winners was until now valid for the entire campaign when it was activated. It guaranteed that a user who had already won a prize on a given campaign would not be rewarded again (via the same instant-win, or another, within the same campaign).

Its update now makes it specific to each instant win module within your campaign: a winner at a winning time 1 can also win a prize at a winning time 2. 


IDENTIFY YOUR PROSPECTS AND CUSTOMERS FROM VIRALITY
FROM VKONTAKTE

With more than 95 million active users, VKontakte is a key social network for your Russian & European audiences. With this in mind, sponsorship tracking via the "VK Share" sharing button (available by clicking on the dedicated button in the "Widgets" tab) has been added: you can now identify registered users from shares of your campaign via VKontakte within your user exports (column "godsons" of the excel file that is sent to you by email for export).

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SOCIAL PLATFORM UPDATE NOTES


The social widgets available in the platforms have been updated according to the latest API versions: Facebook, Twitter, Google+, Reach 5.

Update notes / new features:

- Updated redirections to the "Developers" sites of the different X networks
- New Gifs detailing the steps to perform to configure a Facebok application
- Deletion of the Google+ widget (following the closure of the network on April 2).
- Authentication via Google remains viable (Google Connect API, a dedicated widget has been created for this purpose).

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