Head of Marketing @Adictiz
Inbound Strategy | Digital Marketing
FULL-TIME CMO
As CMO at Adictiz, I oversee the growth strategy and positioning of our customer engagement platform. With solid expertise in digital strategy and MarTech, I support major brands in their transition to post-third-party cookie marketing, focused on first-party data.
My role is to transform the complex challenges of data collection and GDPR compliance into opportunities for growth and memorability for our clients. Through my publications, I decipher industry trends, the future of advertising engagement, and methodologies for creating lasting connections between brands and their audiences.
At a time when personal data is becoming increasingly difficult for companies to collect, the importance of zero party data is becoming undeniable. In this article, we explain the differences between first and second party data. We also share their role in your...
Trade shows and conferences are excellent opportunities for companies to network and present their products/services to a wide audience. But taking part in these events also represents a major investment. That's why organisations need to maximise their ROI by taking...
Cookies are an endangered species. New regulations on the collection and use of personal data are making it increasingly difficult for marketers to understand and predict the behaviour of their audience. However, there are many solutions for navigating this new...
With the depreciation of data and the end of third-party cookies, companies are constantly looking for new ways to collect customer opinion and feedback. Surveys have always been a very practical way of gathering data about your target audience. But its gamified...
Fashion marketing has always faced unique challenges. Brands must constantly adapt to new trends, including consumer trends. It has also become increasingly complex to identify the marketing messages and channels that can most effectively target existing customers and...
Consumer habits have changed, particularly with the spread of e-commerce and the increase in online sales. The way in which brands reach, engage and retain their customers must therefore adapt to these new practices. One of the most crucial challenges for companies is...
In the age of ‘big data’, and given the huge amount of data to which businesses now have access, it is becoming crucial for them to put in place a relevant data strategy. This is especially true in a world where data is becoming an increasingly valuable currency. The...
There are many reasons why consumers take part in a marketing competition. First and foremost, the majority want to take part in a unique experience, compare themselves with a community (by climbing the leaderboard), but also find out about new products or brand news....
Online sales are a constantly evolving sector, particularly when it comes to the most effective conversion strategies. Brands are constantly looking for new, more effective and affordable ways of raising brand awareness, boosting sales and building customer loyalty....
Despite the growth of e-commerce, physical stores remain a strategic point of contact. to engage your customers and prospects. In-store competitions not only attract traffic, but also Create a memorable experience, build loyalty, and enrich your CRM with high-quality...
Retargeting is a powerful marketing strategy that can help brands boost conversions and increase sales. The principle is simple: it involves multiplying the points of contact with visitors who have already shown an interest in a brand or its product but have not yet...
In a constantly evolving digital world, data enrichment has become an imperative for companies constantly seeking innovative ways to optimise and improve the quality of their databases. Data collection and enrichment are crucial to understanding customers,...
A shopper's experience in a physical shop is very different from that in an online shop. This is precisely why consumers, who are increasingly familiar with e-commerce, expect more from their visit to a physical shop. And in particular more interaction with the brand....
Interactive marketing is completely changing the relationship that companies have with their audience. Traditionally, marketing has been a one-way conversation. Whether it's an advert on television or a publication in the press, until now consumers have had very few...
Dans un contexte où l’engagement des collaborateurs est un enjeu central pour les entreprises, les formats de communication interne traditionnels montrent leurs limites. Messages descendants, emails peu lus, intranet sous-utilisé… il devient nécessaire de renouveler...