Web-to-store, interactive kiosks, receipt scanning: phygital mechanics that generate qualified in-store traffic and digitalize customer relationships
Audrey EDART
Marketing expert chez Adictiz
Audrey EDART
Head of Marketing @Adictiz
Inbound Strategy | Digital Marketing
FULL-TIME CMO
Engage everywhere, at all times
As CMO at Adictiz, I oversee the growth strategy and positioning of our customer engagement platform. With solid expertise in digital strategy and MarTech, I support major brands in their transition to post-third-party cookie marketing, focused on first-party data.
My role is to transform the complex challenges of data collection and GDPR compliance into opportunities for growth and memorability for our clients. Through my publications, I decipher industry trends, the future of advertising engagement, and methodologies for creating lasting connections between brands and their audiences.
Zero-Party Data: the new El Dorado of personalized, privacy compliant marketing
End of cookies, GDPR: zero-party data, voluntarily shared by consumers, is becoming the key to ethical personalization. How to collect it through gamification.
Wheel of fortune: everything you need to know about France’s favourite game
The wheel of fortune is one of the most popular mechanics in interactive marketing: why it works, its business benefits, and how to get started.
How gamification is transforming your lead generation strategy in 2026
Tired of low performing forms? Discover how to generate qualified leads through gamification: mechanics, best practices, and tangible results.
5 interactive game mechanics to boost your sales and build customer loyalty
Wheel of fortune, slot machine, claw machine, click and win, pinata: 5 game mechanics to stand out during Black Friday, drive conversions, and build customer loyalty beyond standard discounts.
2027 marketing calendar: the essential tool for your digital strategy
The 2027 marketing calendar brings together all the key moments of the year to plan high performing campaigns: key dates, practical examples, and methodology.
Engagement mechanics in gamification marketing: analysis of 3 500 campaigns
While gamification has become a permanent fixture in digital strategies, the real impact of its various mechanics is often estimated empirically. To provide marketing professionals with factual and quantified insights, this observatory offers an analysis of 3 516...
Adictiz reinvents the Quiz: more power and more simplicity.
In 2026, the favorite mechanic of marketers gets a makeover. At Adictiz, Laurie and Thomas (our product team) have worked on a modernized version that breaks down the barriers between ease of use and extreme customization. Why is this update a "game changer" for your...
Mother’s Day competition: 4 scenarios for your campaigns
Mother's Day is a tradition that has been rigorously respected and perpetuated since childhood. This year, once again, all mothers are expecting a gesture from their children, often with the support of their spouses for the younger ones. According to a Yougov survey,...
10 reasons to collect data and how to activate them
At a time when artificial intelligence is redefining customer relations, first-party data (collected directly from your audience) is taking on a whole new dimension. It is no longer just a line in your CRM, but the essential fuel for powering the latest AI tools. By...
How to attract new customers with a marketing game
In an increasingly competitive environment, it is becoming more and more difficult for companies to attract and retain new customers. Traditional marketing and advertising methods are no longer as effective, so brands need to think outside the box to stand out from...
Increase your target audience with co-branding games
If you're looking to raise awareness of your brand while increasing sales and expanding your audience, co-branding is a relevant marketing strategy. Partnerships are an excellent way of reaching a wider audience. By teaming up strategically with other brands,...
Wait marketing: make the wait worthwhile with gamification
Think about the last time you went shopping, went to the doctor or took a plane... Although these activities are very different, they have one thing in common : waiting. You've probably had to wait at the checkout to pay for your shopping, wait outside a concert hall...
How to collect opt-in and what to do when it expires?
Collecter des opt‑ins n’est plus seulement une obligation légale : c’est devenu un levier stratégique pour développer votre relation client. Chaque consentement explicite permet de construire une base de contacts qualifiée, d’envoyer des messages personnalisés et de...
Gamification: definition, guide and marketing solutions
Quel est le but de la gamification en marketing ? La gamification est un moyen d'engager une audience. Le fait de proposer un contenu interactif booste les performances des campagnes marketing. De fait, 93 % des spécialistes du marketing déclarent utiliser et obtenir...