Head of Marketing @Adictiz
Inbound Strategy | Digital Marketing
FULL-TIME CMO
As CMO at Adictiz, I oversee the growth strategy and positioning of our customer engagement platform. With solid expertise in digital strategy and MarTech, I support major brands in their transition to post-third-party cookie marketing, focused on first-party data.
My role is to transform the complex challenges of data collection and GDPR compliance into opportunities for growth and memorability for our clients. Through my publications, I decipher industry trends, the future of advertising engagement, and methodologies for creating lasting connections between brands and their audiences.
Mother's Day is a tradition that has been rigorously respected and perpetuated since childhood. This year, once again, all mothers are expecting a gesture from their children, often with the support of their spouses for the younger ones. According to a Yougov survey,...
At a time when artificial intelligence is redefining customer relations, first-party data (collected directly from your audience) is taking on a whole new dimension. It is no longer just a line in your CRM, but the essential fuel for powering the latest AI tools. By...
In an increasingly competitive environment, it is becoming more and more difficult for companies to attract and retain new customers. Traditional marketing and advertising methods are no longer as effective, so brands need to think outside the box to stand out from...
If you're looking to raise awareness of your brand while increasing sales and expanding your audience, co-branding is a relevant marketing strategy. Partnerships are an excellent way of reaching a wider audience. By teaming up strategically with other brands,...
Think about the last time you went shopping, went to the doctor or took a plane... Although these activities are very different, they have one thing in common : waiting. You've probably had to wait at the checkout to pay for your shopping, wait outside a concert hall...
Collecter des opt‑ins n’est plus seulement une obligation légale : c’est devenu un levier stratégique pour développer votre relation client. Chaque consentement explicite permet de construire une base de contacts qualifiée, d’envoyer des messages personnalisés et de...
Quel est le but de la gamification en marketing ? La gamification est un moyen d'engager une audience. Le fait de proposer un contenu interactif booste les performances des campagnes marketing. De fait, 93 % des spécialistes du marketing déclarent utiliser et obtenir...
In-app purchases, i.e. directly from a mobile application, has become a major trend among consumers. They are 74% say they use mobile applications with the main intention of making a purchase. Mobile purchases also accounted for 44% of e-commerce revenues by 2023....
A brand that can maintain its profitability over the long term is a brand that knows how to engage its customers. Engagement (i.e. the depth, quality and frequency of interactions between a company and its audience) is the primary indicator of commercial performance....
The French are big fans of loyalty programs. Across all sectors of activity they are 76% are members of such a program, it's more than 40 million people. Loyalty cards are nothing new. They have been used for many years to reward customers who buy regularly from a...
UGC (or User Generated Content) is not a new marketing trend in 2024. An increasing number of brands are in fact encouraging and reusing photos, videos and written testimonials shared by their customers to enrich their content marketing strategy. But like any popular...
Culture is a crucial sector in France, because it helps to preserve our historical heritage and put the country on the international map. But it is also a sector that has suffered from the pandemic. To revitalise cultural sites and experiences, and improve visitors'...
Beauty is a sector that has always reinvented itself. Even during the pandemic, when we were all stuck at home or forced to wear masks, brands redoubled their creativity to adapt their beauty routines and products. But beauty is also an ultra-competitive sector. Les...
Cookies have been created to improve the user experience of websites. their main use is to enable companies to collect data on their users as they browse. So they can gain a better understanding of the audience they are targeting and the way in which they it interacts...
According to a recent study by Opinion Way, 29% of the 56% of companies with recruitment targets are finding it difficult to recruit. Whether it's advertising, attracting the right profiles or convincing talented people to join their teams, organisations are...