Who hasn’t heard of the game of differences? This game involves finding the details that change from one image to another. In the marketing version, players who manage to spot the differences can be rewarded with attractive prizes (goodies, discount vouchers and other gifts) in a prize draw.

Creating a game of 7 differences online is an asset for brands wishing to run differentiating campaigns and capture the attention of a large audience. It is a lever for engagement and loyalty. Thanks to its visual appeal, the difference game is an effective way of promoting products and services.

In this article, we share the 6 steps you need to follow to create an impactful 7 differences game and achieve your objectives. Using concrete examples, you can find inspiration for personalising your mechanics and making them attractive!

SUMMARY

• What are the objectives of an online 7 differences game?
  
• Our tips for configuring and distributing a personalised 7 differences game
  

The Difference Game is an effective game that involves finding the differences between two apparently identical images. Accessible to all and easy to customise, it can be made more or less difficult by increasing the number of differences or reducing the time allowed. To make this marketing game interesting, rewards are offered to participants who succeed in finding the differences.

Versatile and original, the 7 differences game enables retailers to target several strategic commercial objectives:

Increase brand awareness and visibility

This format is an excellent marketing tool, as well as being a fun and engaging game. It can help the brand to raise its profile by reinforcing the association between certain images and the brand. The game can be shared on social networks to increase the brand’s visibility among potential new customers.

Example: Showroomprivé’s campaign in partnership with Disneyland Paris aimed to raise the profile of the theme park. But also to engage visitors to the marketplace with a fun game mechanic. The 7 different games captivated the audience, with an average of 2.2 games per subscriber.

The aim of the campaign was to increase the appeal of travel and leisure offers. At the same time, it boosted sales of Disneyland Paris tickets on Showroomprivé.com. By offering attractive prizes (such as free tickets), the company succeeded in attracting 109,000 new subscribers to the campaign.

Boost consumer engagement and generate new leads

The 7 differences game is ideal for multiplying the points of contact with prospects and maximising the time they spend with the brand. It can be added to a web page, a mobile application, or on social networks via a url to increase user engagement and generate new leads and sales.

Example: Sosh launched a campaign based around a game of 7 differences to attract new qualified leads and further engage its prospects. This interactive format enabled visitors to discover the world of the Sosh brand, its products and its advantages.

The campaign aimed to generate qualified traffic to the Sosh website by highlighting the brand’s offers. Players could win Sosh smartphones. As a result, this co-branding game enabled the two brands to generate 61K new leads and strengthen their relationship with them. Participants played an average of 3 games.

To maximise the reach and impact of your 7 differences game online, here are the steps to follow:

1. How to set up the players’ route?

Once the Game of Differences mechanic has been selected, the brand configures its game path. The Game of Differences template consists of 4 pages:

• A form (to collect customer data)
• The Difference Game
  
• A Results page (indicating whether the player has won or lost, either immediately after the game or following a draw)
  
• An end-of-campaign page
  

You can complete the game experience by adding a home page (to share the rules of the game or contextualise the campaign) and a teaser page (to <a href="https://www.adictiz.com/blog/5-actions-marketing-pour-captiver-vos-audiences-a-la-rentree/
“>capture players’ attention and boost engagement).

2. Is it worth personalising the 7 differences game?

The whole point of this marketing game is to immerse participants in the world of the brand. The 7 differences game needs to be customised by adding a background image and the tables containing the differences. You can also customise the ‘success’ and ‘error’ icons and the game’s loading bar.

3. How do you set up the marketing game mechanics?

Depending on the objectives, the brand will set its mechanics in detail. Thanks to our difference game generator, they can choose :

• The number of participations (per day, week, month or campaign and per user). To maximise the time spent with the brand and strengthen the relationship with players. It is advisable not to activate limited participation in order to be able to play several times.
• Scoring: based on the differences found (7 differences found = 7 points) or the errors made (the score will be based on the time remaining, the length of the game, the differences found and the number of errors).
• Whether or not to time the game (to add difficulty)
• Displaying the results, so that users can find out if they have won.

4. How to select attractive endowments?

The impact of the 7 differences game will be all the greater if the prizes are attractive: in these examples, the results are due to the appeal of the mechanics, but also to the prizes to be won (smartphones, free admission to an amusement park).

5. Can the mechanics be tested and adapted to all channels?

The Game of 7 Differences is a visual mechanic, which requires a good display (whatever the device) to work. The player needs to be able to see the image (without having to scroll) to detect the differences.

It’s important to distinguish between desktop and mobile animation. In the mobile version, the picture is 60% resized and cropped on the sides. Users will have to scroll sideways to see the whole image. It’s a good idea to provide an “instructions” page before launching the game, to explain its parameters.

6. What methods should you use to boost the visibility of your campaign?

Once the desktop and mobile versions have been finalized, you’ll need to share them with your audience. To maximize the reach of your campaign, it’s advisable to choose the right channels for your audience (social networks to reach new leads, your website or emailing to engage and retain existing customers).

It’s also possible to boost the visibility of the mechanics via an upstream teasing campaign. Thanks to ads options on social networks or by configuring a personalized emailing suite for each segment.

Conclusion

Would you like to boost your brand’s visibility and generate new leads with an online 7 differences game? Adictiz can help you create your visuals, set up your marketing game and publicize it on your communication channels!

It’s becoming increasingly complex for brands to capture and hold consumers’ attention. They need to innovate to stand out from the crowd and offer original marketing formats. Online quizzes are a great way to boost communication campaigns, generate qualified leads, promote your offer and convert new customers.

By combining interactivity and <a href="https://www.adictiz.com/blog/ludopedagogie-jeu-et-apprentissage/
“>edutainment, quizzes capture users’ interest. They transform a simple interaction into an engaging and memorable experience. According to a study by Demand Metric, interactive content such as quizzes achieves a rate of engagement 2 times higher than that of static content.

In this article, we’ll look at the benefits of this format and how to integrate it into your marketing strategy. We’ll share some examples to inspire you, as well as the various steps to follow to create an interactive quiz.

SUMMARY

• The Quiz, an effective format for engaging and converting your audience
  
• What are the marketing objectives of an online quiz?
  
• 5 steps to create an online quiz
  

Everyone has already completed a Quiz. The format is popular because it’s so simple: all you have to do is answer the questions and get as many correct answers as possible.

Quizzes are a way of capturing the attention of your audience and offering marketing formats that can be identified by as many people as possible. It’s a mechanic that arouses users’ curiosity by challenging them to test their knowledge. It allows them to learn more about a subject and about themselves (via a psychoquiz or personality test).

The Quiz format opens up a wide range of possibilities for brands, depending on the audience or objectives to be targeted. They can propose a question each day (and integrate the mechanics into an Advent Calendar). Each correct answer is entered into a game (such as an Instant Win), with the possibility of winning attractive prizes.

The Quiz can be adapted to the company’s marketing calendar by focusing on :

• The company’s history (on the occasion of its anniversary, or for an in-house competition);
  
• His offer to showcase his products or services in an interactive way;
  
• A commercial highlight by testing its community’s knowledge of Easter via a Trivia game, or revealing the romantic profile via a Valentine’s Day Personality Test;
  
• Knowledge or skills for a <a href="https://www.adictiz.com/blog/ludopedagogie-jeu-et-apprentissage/
  “>edutainment campaign or to train your staff.
  

The Quiz is a format for engaging your audience and encouraging interaction with your community. By asking questions and offering attractive rewards, retailers arouse users’ curiosity and encourage them to share the Quiz. The company can collect data on its audience and adapt its strategy accordingly.

Marketing Quizzes can be used at all stages of the customer journey to move prospects through the sales funnel and strengthen their relationship with the brand. Here are the strategic objectives that companies can aim to achieve by sharing an online Quiz and examples of campaigns.

Animate your audience and improve your branding

Fun and challenging, the Quiz is an excellent way to engage your brand community. By sharing questions about the company’s history and values, it can be a lever for strengthening branding and boosting brand awareness.

Example: for its 70th anniversary, Boulanger proposed an interactive quiz highlighting the brand’s universe and history. The operation was a great success, attracting a large number of participants. With a 95% success rate for the Quiz, this initiative mobilized a large audience. Reflecting users’ interest in the brand, over 18k clicks were made on the offers at the end of the game.

Showcase your products and promote your offer

Quizzes can be a format for sharing information about your offering. Questions can highlight the features of a product or service.

Example: Savencia promoted its 2 brands Giovanni Ferrari (mozzarella) and Islos (Feta) during the summer with this Mediterranean-colored quiz. This gamified activation campaign raised product visibility, generating over 150k visits to product pages.

Generate leads with a digital quiz

Quizzes enable you to increase interaction with your target audience, gathering information about their needs and preferences. It’s a great tool for refining customer knowledge and improving the conversion rate of future retargeting campaigns.

Example: Total uses games as a lever to get to know its reactive customers and prospects. Sent to a targeted part of its CRM base, the Quiz created by the company promoted its offer in an educational way, and identified intentionalists likely to become customers. Thanks to questions about their intentions, Total was able to recruit qualified leads to retarget, maximizing conversion (with an estimated final pipe of €42k per year).

Boost conversion and generate opt-ins by sharing an online quiz

By sharing purchase incentives at the end of the journey, the brand can boost its conversion rate on the offers highlighted in its Quiz. It can take advantage of this fun format to generate opt-ins and consolidate its customer base.

Example: Ma Gare +’s back-to-school operation was designed to stimulate account creation and opt-in collection, while qualifying inbound leads. The campaign met with good audience engagement, with over a minute spent per session. Media coverage via Adictiz Ads played a role in generating opt-ins linked to account creations.

To effectively engage your audience, you need to create a Quiz that will make users want to complete the game all the way to the end. Here are the steps for designing an online quiz:

1. Customize the Quiz graphics so that the format is consistent with your brand’s universe;
   
2. Create a game path relevant to your audience and business objectives. The classic course includes 3 questions, a thank-you page and a “prize draw” function.
   
3. Configure the mechanics to choose participation modes, add a function and display results.
   
4. Fill in the Quiz content with question titles, answer types and results display.
   
5. Preview and test the Quiz (on desktop and mobile) before publishing your campaign and distributing it widely to your audience (via a social ads or emailing campaign).
   

Conclusion

The Quiz is a versatile format, adaptable to your company’s marketing opportunities and strategic objectives. You can use it as a lever to reinforce your branding, showcase your catalog or generate sales. Create your interactive Quiz with Adictiz today!