Case study Showroom Privé
Co-branding and drive to business: generate traffic and capture leads
Case study Showroom Privé
Co-branding and drive to business: generate traffic and capture leads
For the Nike Kids activation, Showroomprivé rolled out an engaging interactive campaign built around a 100% winning Wheel of Fortune mechanic. By combining attractive prizes with a seamless user journey, this co-branded initiative gave maximum visibility to the brand products while driving traffic directly to the sales.
For the Nike Kids activation, Showroomprivé rolled out an engaging interactive campaign built around a 100% winning Wheel of Fortune mechanic. By combining attractive prizes with a seamless user journey, this co-branded initiative gave maximum visibility to the brand products while driving traffic directly to the sales.
drive-to-web rate
game registrants
winner!
The objectives of the gaming campaign
Mass lead generation: Capture qualified prospects aligned with the brand thanks to over 78.1k registered participants
Drive-to-web and commercial redirection: boost sales by effectively redirecting the audience to the platform
Engagement: encourage purchases through the distribution of exclusive prizes
The objectives of the gaming campaign
For Showroomprivé, gamification goes beyond mere entertainment to become a genuine traffic and acquisition engine. By leveraging the appeal of a major brand like Nike, the retailer transforms engagement into tangible business value across three strategic pillars:
Mass lead generation: Capture qualified prospects aligned with the brand thanks to over 78.1k registered participants
Drive-to-web and commercial redirection: boost sales by effectively redirecting the audience to the platform
Engagement: encourage purchases through the distribution of exclusive prizes
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